Strategic Marketing Management
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Auteur(s): Eric Siegel
- Narrateur(s): Steven Menasche
- Durée: 11 h et 6 min
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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrateur(s): Steven Menasche
- Durée: 11 h et 6 min
- Date de publication: 2017-05-11
- Langue: Anglais
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
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Prix courant: 33,39$ ou 1 crédit
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Next
- Auteur(s): Darrell Bricker
- Narrateur(s): Michael Anthony
- Durée: 9 h et 29 min
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Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.
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interesting insights into the Canadian marketplace
- Écrit par Jon Buss le 2020-05-26
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Next
- Narrateur(s): Michael Anthony
- Durée: 9 h et 29 min
- Date de publication: 2020-03-31
- Langue: Anglais
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Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? Find out more....
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Prix courant: 32,62$ ou 1 crédit
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Strategic Advertising Management (6th Edition)
- Auteur(s): Richard Rosenbaum-Elliott, Larry Percy
- Narrateur(s): Daniel Henning
- Durée: 22 h et 52 min
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Strategic Advertising Management (6th Edition)
- Narrateur(s): Daniel Henning
- Durée: 22 h et 52 min
- Date de publication: 2021-12-31
- Langue: Anglais
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications....
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Prix courant: 38,97$ ou 1 crédit
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Auteur(s): Tom McMakin, Jacob Parks
- Narrateur(s): Steve Menasche
- Durée: 10 h et 14 min
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Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Narrateur(s): Steve Menasche
- Durée: 10 h et 14 min
- Date de publication: 2020-11-17
- Langue: Anglais
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Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts....
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Prix courant: 22,26$ ou 1 crédit
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Everything Is Obvious
- *Once You Know the Answer
- Auteur(s): Duncan J. Watts
- Narrateur(s): Duncan J. Watts
- Durée: 8 h et 38 min
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Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard? If you think the answers to these questions are a matter of common sense, think again.
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Everything Is Obvious
- *Once You Know the Answer
- Narrateur(s): Duncan J. Watts
- Durée: 8 h et 38 min
- Date de publication: 2011-03-29
- Langue: Anglais
- The explanations that we give for the outcomes that we observe in life - explanation that seem obvious once we know the answer - are less useful than they seem....
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Prix courant: 32,42$ ou 1 crédit
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Auteur(s): Alvin Toffler, Heidi Toffler
- Narrateur(s): Melissa Edris
- Durée: 16 h et 14 min
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Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics.
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Narrateur(s): Melissa Edris
- Durée: 16 h et 14 min
- Date de publication: 2006-05-01
- Langue: Anglais
- Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how....
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Prix courant: 29,14$ ou 1 crédit
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Small Data, Big Disruptions
- How to Spot Signals of Change and Manage Uncertainty
- Auteur(s): Martin Schwirn, Peder Inge Furseth - foreword
- Narrateur(s): Steve Menasche
- Durée: 8 h et 2 min
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An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.
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Small Data, Big Disruptions
- How to Spot Signals of Change and Manage Uncertainty
- Narrateur(s): Steve Menasche
- Durée: 8 h et 2 min
- Date de publication: 2021-04-15
- Langue: Anglais
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This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms....
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Prix courant: 22,26$ ou 1 crédit
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- Auteur(s): John Kay, Mervyn King
- Narrateur(s): Roger Davis
- Durée: 15 h et 50 min
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.
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Overly technical and quite a boring read
- Écrit par Paul B le 2024-02-06
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- Narrateur(s): Roger Davis
- Durée: 15 h et 50 min
- Date de publication: 2020-03-17
- Langue: Anglais
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....
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Prix courant: 27,83$ ou 1 crédit
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Marketing
- A Very Short Introduction
- Auteur(s): Kenneth Le Meunier-FitzHugh
- Narrateur(s): Mike Cooper
- Durée: 4 h et 8 min
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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
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Marketing
- A Very Short Introduction
- Narrateur(s): Mike Cooper
- Durée: 4 h et 8 min
- Date de publication: 2021-04-20
- Langue: Anglais
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Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace....
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Prix courant: 17,81$ ou 1 crédit
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Deep D.O.S. Innovation
- Create Unique Value for Your Clients by Helping Them Transform Their Dangers, Opportunities, and Strengths.
- Auteur(s): Dan Sullivan
- Narrateur(s): Dan Sullivan
- Durée: 1 h et 51 min
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Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our “D.O.S.” issues, and I’ll show you how to use them every day as your key to never-ending growth. This also gives you a repeatable way to gain insight into what matters most to your clients and prospects and cultivate a growth-focused relationship with them.
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Deep D.O.S. Innovation
- Create Unique Value for Your Clients by Helping Them Transform Their Dangers, Opportunities, and Strengths.
- Narrateur(s): Dan Sullivan
- Durée: 1 h et 51 min
- Date de publication: 2020-12-07
- Langue: Anglais
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Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience)....
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Prix courant: 8,71$ ou 1 crédit
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Winning Across Global Markets
- How Nokia Creates Strategic Advantage in a Fast-Changing World
- Auteur(s): Dan Steinbock
- Narrateur(s): John Allen Nelson
- Durée: 8 h et 55 min
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Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.
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Winning Across Global Markets
- How Nokia Creates Strategic Advantage in a Fast-Changing World
- Narrateur(s): John Allen Nelson
- Durée: 8 h et 55 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia....
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Prix courant: 22,26$ ou 1 crédit
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The Art of Woo
- Using Strategic Persuasion to Sell Your Ideas
- Auteur(s): G. Richard Shell, Mario Moussa
- Narrateur(s): Alan Sklar
- Durée: 10 h et 19 min
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Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.
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The Art of Woo
- Using Strategic Persuasion to Sell Your Ideas
- Narrateur(s): Alan Sklar
- Durée: 10 h et 19 min
- Date de publication: 2007-11-12
- Langue: Anglais
- Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery....
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Prix courant: 32,41$ ou 1 crédit
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Auteur(s): Grant McCracken
- Narrateur(s): Fred Berman
- Durée: 6 h et 33 min
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrateur(s): Fred Berman
- Durée: 6 h et 33 min
- Date de publication: 2009-12-16
- Langue: Anglais
- Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons and your business....
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Prix courant: 26,40$ ou 1 crédit
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Non Obvious Megatrends
- How to See What Others Miss and Predict the Future (Banner of Truth Booklets, Book 6)
- Auteur(s): Rohit Bhargava
- Narrateur(s): Scott Brick
- Durée: 7 h et 11 min
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For the past 10 years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal 10 revolutionary new megatrends that are transforming how we work, play, and live.
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Non Obvious Megatrends
- How to See What Others Miss and Predict the Future (Banner of Truth Booklets, Book 6)
- Narrateur(s): Scott Brick
- Durée: 7 h et 11 min
- Date de publication: 2022-03-30
- Langue: Anglais
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Introducing the highly awaited 10th edition of the Wall Street Journal best seller and trend report featuring 10 bold new megatrend predictions that will shape our world in the coming decade....
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Prix courant: 15,14$ ou 1 crédit
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From Backroom to Boardroom
- Earn Your Seat with Strategic Marketing Operations
- Auteur(s): Debbie Qaqish
- Narrateur(s): Janet Mcleish
- Durée: 7 h et 38 min
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From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing.
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From Backroom to Boardroom
- Earn Your Seat with Strategic Marketing Operations
- Narrateur(s): Janet Mcleish
- Durée: 7 h et 38 min
- Date de publication: 2022-03-10
- Langue: Anglais
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From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom....
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Prix courant: 25,00$ ou 1 crédit
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The Ultimate Sale
- A Financially Simple Guide to Selling a Business for Maximum Profit
- Auteur(s): Justin Goodbread
- Narrateur(s): Justin Goodbread
- Durée: 7 h et 56 min
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Eighty percent of small businesses never sell. If you own a business and plan to retire one day, the sale of your business must be part of your retirement strategy. Are you like most business owners with all of your net worth tied up in your business? If you only have 20% chance of selling your business, that can be devastating. Even if you are lucky enough to be in the minority who do sell, will you get what you need from the sale to live the lifestyle you want to live? The good news is, The Ultimate Sale can help you build your business for its final sale.
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The Ultimate Sale
- A Financially Simple Guide to Selling a Business for Maximum Profit
- Narrateur(s): Justin Goodbread
- Durée: 7 h et 56 min
- Date de publication: 2019-09-17
- Langue: Anglais
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Eighty percent of small businesses never sell. If you own a business and plan to retire one day, the sale of your business must be part of your retirement strategy. Are you like most business owners with all of your net worth tied up in your business? Find out more....
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Prix courant: 20,19$ ou 1 crédit
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Auteur(s): Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
- Date de publication: 2017-04-18
- Langue: Anglais
- Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities....
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- Auteur(s): Eric Siegel
- Narrateur(s): Nicolas D. Frantela
- Durée: 10 h et 7 min
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An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- Narrateur(s): Nicolas D. Frantela
- Durée: 10 h et 7 min
- Date de publication: 2015-12-30
- Langue: Anglais
- In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....
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Prix courant: 31,26$ ou 1 crédit
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Auteur(s): Alvin Toffler, Heidi Toffler
- Narrateur(s): Kevin Gray, Laura Dean
- Durée: 9 h et 46 min
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Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Narrateur(s): Kevin Gray, Laura Dean
- Durée: 9 h et 46 min
- Date de publication: 2006-04-19
- Langue: Anglais
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Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing....
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Prix courant: 23,29$ ou 1 crédit
Prix réduit: 23,29$ ou 1 crédit
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It's Not the Big that Eat the Small...It's the Fast that Eat the Slow
- How to Use Speed as a Competitive Tool in Business
- Auteur(s): Jason Jennings, Laurence Haughton
- Narrateur(s): Jason Jennings, Laurence Haughton
- Durée: 6 h et 3 min
- Version abrégée
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Au global
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Performance
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Histoire
Jennings and Haughton traveled the globe and penetrated the world's fastest companies to witness the methods used by quick, dominant leaders in business ranging from retail sales to fast food, from financial services to communications. If you want to think faster, all the information you need is here. You'll find lessons from the speediest international companies on how to become faster than anyone else in today's ever-changing business world.
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It's Not the Big that Eat the Small...It's the Fast that Eat the Slow
- How to Use Speed as a Competitive Tool in Business
- Narrateur(s): Jason Jennings, Laurence Haughton
- Durée: 6 h et 3 min
- Date de publication: 2002-08-09
- Langue: Anglais
- Why is AOL the most profitable new media company in the world, swallowing up one company after another and adding millions of new subscribers, while Prodigy and CompuServe are mere memories?...
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Ne plus suivre le balado a échoué
Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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