My gentle launches are simple: Early bird for 1 week, then regular price for 1 week before the course begins :)

Watch/listen to this episode first…

Follow-up question I received:

"So let's say we have an offer like with your example, 3 're-works' over 6 weeks... once you've got the most response from whichever one... when would you actually then launch what you'd been talking about? Would that be your next offering? Or would it be a few months out? What do you typically do? "

My response:

I would go ahead and launch (as the very next thing) the offer test that did the best. Basically, sell it while it's hot 😄 because it could be something in the culture or timing that's making your audience more interested in that one right now compared to the others, so... don't wait, assuming it'll be hot later (or that you'll be interested later!)

This principle has been essential to my success.

How do I make great content? By making more content, and observing what spreads.

How do I improve my skills? By working with more clients, and noticing who grows the most.

True learning comes from action — we build muscles by doing things, not just reading about them. It takes *quantity* of action to develop quality of results.