Épisodes

  • Sofia Azam - Skills 4 Startups - Part 2
    Jun 26 2025

    In this weeks episode we continue to discover the inspiring transformation of Sophie Azam, who transitioned from a civil servant to a vibrant grassroots leader. Her hands-on leadership style and embrace of digital platforms like TikTok and Shopify are helping to reshape the UK economy. Sophie shares her incredible journey, marked by resilience in the face of rejection, culminating in impactful partnerships, such as those with Think Rise by Barclays. Her story is an ode to perseverance and community-cantered entrepreneurship, offering invaluable lessons for budding entrepreneurs.

    https://cannyconversationspodcast.co.uk/
    https://safaraz.co.uk/
    https://cannybites.co.uk/buy-the-book/
    https://www.1386audio.com/have-a-listen

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    38 min
  • Sofia Azam - Skills 4 Startups - Part 1
    Jun 19 2025

    Trailblazing entrepreneur Sophie Azam joins us to share her inspiring journey from the daughter of Pakistani immigrants to a pioneering force in Birmingham's business landscape. With a deep-rooted passion for education and a mission to integrate entrepreneurship into the British education system, Sophie recounts the creation of Ignite Qualifications—a venture born out of the challenges of the COVID-19 pandemic. Her story is not just about building a company; it's a testament to the power of resilience, diversity, and redefining success through alternative education.

    Sophie’s innovative mindset extends to Skills 4 Startups, the UK's first mobile business school dedicated to reducing the staggeringly high failure rates of startups. Her goal? To empower 100,000 startups by 2034. We look at the unique challenges faced by solo entrepreneurs and discuss the creative ways to overcome them, inspired by the journeys of iconic entrepreneurs like Richard Branson. Sophie reveals how managing energy levels and fostering a supportive network can transform the often daunting entrepreneurial journey into a thriving endeavour.


    https://cannyconversationspodcast.co.uk/
    https://safaraz.co.uk/
    https://cannybites.co.uk/buy-the-book/
    https://www.1386audio.com/have-a-listen

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    44 min
  • Derrin Kent - TDM Limited - Part 2
    Jun 12 2025

    Derrin Kent and Safaraz Ali look at how to shift you perspective on AI tools in coaching as they explore the balance between automation and the human touch. While AI-generated content might lack personal warmth, the presence of mentors and coaches in the workplace remains invaluable. They talk about how AI tools like ChatGPT and Co-Pilot can revolutionise routine tasks with personalised insights and efficient email summarisation, making them powerful allies rather than mere shortcuts. Derrin and Saf also discuss a variety of prompt engineering frameworks, including a sneak peek into the ROSES model, promising future discussions that will align with the ROPE framework.

    https/://www.penguin.co.uk/books/460207/co-intelligence-by-mollick-ethan/9780753560778
    https://cannyconversationspodcast.co.uk/
    https://safaraz.co.uk/
    https://cannybites.co.uk/buy-the-book/
    https://www.1386audio.com/have-a-listen

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    43 min
  • Derrin Kent - TDM Limited - Part 1
    Jun 5 2025

    In the first part of this two-part conversation, we explore the transformative power of AI in education and the workplace, with Derrin Kent from TDM Limited returning to share his insights on the evolving landscape of apprenticeships and AI's revolutionary role. From enhancing learning with GPT tools like ChatGPT and Copilot, to envisioning future skills in a knowledge-driven workforce, we see how AI is reshaping educational approaches and business operations.


    https://www.penguin.co.uk/books/460207/co-intelligence-by-mollick-ethan/9780753560778
    https://cannyconversationspodcast.co.uk/
    https://safaraz.co.uk/
    https://cannybites.co.uk/buy-the-book/
    https://www.1386audio.com/have-a-listen

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    45 min
  • Joanna Hughes - Co-CEO of City Century
    May 29 2025

    Joanna Hughes, a champion for accessible legal education, shares her journey from a distinguished 25-year career in law to pioneering solicitor apprenticeships that eliminate the burden of student loans. As co-CEO of City Century, Joanna collaborates with over 50 international law firms to transform legal training and has seen a remarkable 240% increase in firms adopting apprenticeship schemes.
    Together with Patrick McCann, Joanna is reshaping the landscape of legal education and opening doors for aspiring lawyers from all walks of life. From leveraging TikTok and Instagram to engaging with parents and educators, she tells us how to shift perceptions away from traditional university routes. Joanna’s advisory role with UCAS and the Multicultural Apprenticeship and Skills Alliance, sees her championing social mobility through cross-sector collaboration. We also get an insight into the practicalities for law firms integrating apprenticeship schemes, offering guidance and fostering community to ensure a smooth transition.

    https://cannyconversationspodcast.co.uk/
    https://safaraz.co.uk/
    https://cannybites.co.uk/buy-the-book/
    https://www.1386audio.com/have-a-listen

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    28 min
  • Mark Cameron OBE, Chief Executive Officer at the 5% Club - Part 3
    May 22 2025

    Welcome to another episode of The Canny Conversations podcast, the podcast that sees Safaraz Ali, Co-founder and CEO of The Pathway Group in conversation with some of the major supporters of the Multicultural Apprenticeship and Skills Alliance. In this episode we hear the third and final part of Saf’s conversation with Mark Cameron OBE, Chief Executive Officer at the 5% Club, Leadership Fellow and Co-Chair at the Skills & Employment Alliance.

    Mark talks to us about the intricacies of modern workforce dynamics, exploring the vital role of diversity, immigration, and career retraining. Mark also talks more about the 5% Club and who they are.

    https://cannyconversationspodcast.co.uk/
    https://cannybites.co.uk/buy-the-book/
    https://safaraz.co.uk/
    https://pathwaygroup.co.uk/multiculturalalliance/
    https://www.1386audio.com/have-a-listen

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    25 min
  • Mark Cameron OBE, Chief Executive Officer at the 5% Club - Part 2
    May 15 2025

    This Commodore of the Royal Navy and OBE recipient shares an unexpected tale of recognition that begins with a surprising moment: mistaking the letter for a speeding ticket. Discover how this distinguished honour was bestowed for a pivotal transformation in Royal Navy recruiting, an achievement that underscores the complexities of aligning young people's aspirations with military service.

    This Canny Conversation between Safaraz Ali and Mark Cameron OBE, navigates the intricate landscape of career planning and strategic HR, exploring the journey from naval engineering to becoming a fellow of the CIPD. Drawing on a 40-year Royal Navy career, Mark emphasizes the pivotal role of long-term planning in maintaining a competitive edge, even amidst a rapidly shifting economic environment.


    https://cannyconversationspodcast.co.uk/
    https://safaraz.co.uk/
    http://cannybites.co.uk/buy-the-book/
    https://www.1386audio.com/have-a-listen

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    28 min
  • Mark Cameron OBE, Chief Executive Officer at the 5% Club - Part 1
    May 9 2025

    Mark Cameron OBE, CEO of the 5% Club, opens up about his journey from corporate ambitions to altruistic endeavours, sharing invaluable insights into enhancing workplace learning through strategic alliances. With the 5% Club now boasting over 1200 members, Mark unravels the vision behind inspiring employers to dedicate a meaningful portion of their workforce to earn-and-learn programs. The initiative addresses critical skills shortages while reducing unemployment and boosting national prosperity, making it a pivotal force in the UK's economic landscape. Through Mark's lens, we witness the transformative power of a lean, passionate team driving impactful results in the competitive funding arena.

    https://cannyconversationspodcast.co.uk/
    https://safaraz.co.uk/
    https://safaraz.co.uk/canny-bites-business-books/
    https://www.1386audio.com/have-a-listen

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    28 min