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Click, Brand, and Beyond Podcast

Click, Brand, and Beyond Podcast

Auteur(s): Anoop Kurup and Nisha Prakash
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Welcome to Click, Brand, and Beyond, hosted by marketing mavens Anoop Kurup and Nisha Prakash. On this podcast, you'll discover how to harness the latest marketing trends, leverage cutting-edge technology, and build a brand that stands out. From AI in marketing to creating compelling content, we share the strategies, successes, and lessons learned from years in the industry. Join us and unlock your brand beyond possibilities!Anoop Kurup and Nisha Prakash Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Wants, Needs & Rebrands: Cracking the Code of Modern Indian Consumers
    Jul 3 2025

    Hey there! Welcome to another episode of "Click, Brand, and Beyond".

    In this episode of LinkedIn Timeline Talk, Nisha and Anoop explore the growing intent-action gap—why people say one thing but buy another. They dive into the mindset of India’s mid-luxury segment, where wants and needs blur, and discuss Jaguar’s bold rebrand and logo redesign. The conversation also touches on the evolving state of Indian brands, the rise (and risks) of quick commerce, and the widening gap between brand equity and brand relevance. Tune in for a fresh look at what’s really driving consumer behavior today.


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    28 min
  • Training or Tricking? The Business of Courses, Coaches & Clickbait Promises – Ft. Tridib Ghosh
    Jun 26 2025

    Hey there! Welcome to another episode of "Click, Brand, and Beyond". In this follow-up episode of LinkedIn Timeline Talk, Nisha and Anoop are joined again by Tridib Ghosh to dive deep into the booming (and sometimes blurry) world of training and online coaching. From the evolution of AI-powered courses to the rise of online workshops, they explore how the training industry is reshaping itself—and how it’s also being misused. What’s real, what’s hype, and where do we draw the line on false ads and overpromises? A candid conversation about the future of learning, integrity in education, and the business behind the buzz.

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    41 min
  • Agencies vs AI: Client Chaos, Faster Builds & The Great Expectation Gap – Ft. Tridib Ghosh
    Jun 21 2025

    Hey there! Welcome to another episode of "Click, Brand, and Beyond".

    In this episode of LinkedIn Timeline Talk, Nisha and Anoop are joined once again by Tridib Ghosh to dive into the evolving relationship between agencies, AI, and client expectations. From the rising pressure to deliver faster to the growing mismatch between what clients want and what AI can realistically produce, they unpack the tension in today’s creative workflows. Can AI bridge the gap or is it widening it? And why do so many clients still misunderstand what AI can (and can’t) do? A must-listen for marketers, creatives, and curious clients alike.

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    35 min

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