Épisodes

  • Wants, Needs & Rebrands: Cracking the Code of Modern Indian Consumers
    Jul 3 2025

    Hey there! Welcome to another episode of "Click, Brand, and Beyond".

    In this episode of LinkedIn Timeline Talk, Nisha and Anoop explore the growing intent-action gap—why people say one thing but buy another. They dive into the mindset of India’s mid-luxury segment, where wants and needs blur, and discuss Jaguar’s bold rebrand and logo redesign. The conversation also touches on the evolving state of Indian brands, the rise (and risks) of quick commerce, and the widening gap between brand equity and brand relevance. Tune in for a fresh look at what’s really driving consumer behavior today.


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    28 min
  • Training or Tricking? The Business of Courses, Coaches & Clickbait Promises – Ft. Tridib Ghosh
    Jun 26 2025

    Hey there! Welcome to another episode of "Click, Brand, and Beyond". In this follow-up episode of LinkedIn Timeline Talk, Nisha and Anoop are joined again by Tridib Ghosh to dive deep into the booming (and sometimes blurry) world of training and online coaching. From the evolution of AI-powered courses to the rise of online workshops, they explore how the training industry is reshaping itself—and how it’s also being misused. What’s real, what’s hype, and where do we draw the line on false ads and overpromises? A candid conversation about the future of learning, integrity in education, and the business behind the buzz.

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    41 min
  • Agencies vs AI: Client Chaos, Faster Builds & The Great Expectation Gap – Ft. Tridib Ghosh
    Jun 21 2025

    Hey there! Welcome to another episode of "Click, Brand, and Beyond".

    In this episode of LinkedIn Timeline Talk, Nisha and Anoop are joined once again by Tridib Ghosh to dive into the evolving relationship between agencies, AI, and client expectations. From the rising pressure to deliver faster to the growing mismatch between what clients want and what AI can realistically produce, they unpack the tension in today’s creative workflows. Can AI bridge the gap or is it widening it? And why do so many clients still misunderstand what AI can (and can’t) do? A must-listen for marketers, creatives, and curious clients alike.

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    35 min
  • The Future of Marketing, AI, & Why Quick Fixes Don’t Work – Ft. Tridib Ghosh
    Jun 7 2025

    Hey there! Welcome to another episode of "Click, Brand, and Beyond," where we're doing something a little different today.

    In this special episode of LinkedIn Timeline Talk, Nisha and Anoop are joined by special guest Tridib Ghosh to explore the evolving role of marketing in business. From the rise of AI in branding to the shift from long-term thinking to short-term hacks, they discuss what’s working—and what’s not. The conversation dives into the importance of understanding clients deeply, the difference between traditional campaigns and today’s real-time marketing, and the growing relevance of white marketing. A must-listen for anyone trying to make sense of where marketing is headed.

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    1 h et 5 min
  • AI Articles, LinkedIn Gurus & Why Marketing Isn’t About You - LinkedIn Timeline Talk
    May 28 2025

    Hey there! Welcome to another episode of "Click, Brand, and Beyond," where we're doing something a little different today. Instead of our usual deep dive into marketing strategies, we're going to take you on a journey through our LinkedIn feeds – yes, you heard that right!

    Join Nisha and Anoop as they scroll through their timelines, sharing real-time reactions and insights about what catches their eye, what makes them stop scrolling, and why certain posts resonate while others fade into the digital abyss.

    In this episode of LinkedIn Timeline Talk, Nisha and Anoop unpack the growing wave of AI-written articles taking over feeds—and what that means for authenticity. They dive into why using your own product builds real trust, the rise of spiritual leaders and influencers on LinkedIn, and how some are blurring the lines between thought leadership and theatrics. Plus, they explore how marketing should act as a bridge—not a spotlight—and whether sports updates really belong on LinkedIn. Tune in for a sharp take on credibility, connection, and the evolving content game.

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    30 min
  • Pseudoscience, Burnout & the Startup Money Burn No One Talks About - LinkedIn Timeline Talk
    May 25 2025

    Hey there! Welcome to another episode of "Click, Brand, and Beyond," where we're doing something a little different today. Instead of our usual deep dive into marketing strategies, we're going to take you on a journey through our LinkedIn feeds – yes, you heard that right!

    Join Nisha and Anoop as they scroll through their timelines, sharing real-time reactions and insights about what catches their eye, what makes them stop scrolling, and why certain posts resonate while others fade into the digital abyss.

    In this episode of LinkedIn Timeline Talk, Nisha and Anoop take on the rise of pseudo-doctors and junk science cluttering our feeds. They reflect on growing up then vs. now, and how the modern world feels overwhelming—especially for the younger generation. Mental health remains taboo, even in entrepreneurial circles. The duo also unpacks the silent tug-of-war between marketing and sales, how smaller companies often have sharper employee awareness, and why some startups are burning through investor money while racing to go public. A raw, real take on business, burnout, and the battle for sanity in today’s hustle culture.

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    24 min
  • Colors, Culture & Clicks: What We’re Getting Wrong About Wealth, SEO & Discounts - LinkedIn Timeline Talk
    May 14 2025

    Hey there! Welcome to another episode of "Click, Brand, and Beyond," where we're doing something a little different today. Instead of our usual deep dive into marketing strategies, we're going to take you on a journey through our LinkedIn feeds – yes, you heard that right!

    Join Nisha and Anoop as they scroll through their timelines, sharing real-time reactions and insights about what catches their eye, what makes them stop scrolling, and why certain posts resonate while others fade into the digital abyss.

    In this thought-provoking episode of LinkedIn Timeline Talk, Nisha and Anoop explore how we perceive value—from the psychology of color to the illusion of affordability. They question the cultural clash with “get rich quick” mindsets, whether deep learning should be taught to kids, and why the future of SEO might not be what you expect. Is the fitness industry quietly fading in India? Are heavy discounts hurting more than helping? Plus, a look at how Gen Z holds more discretion—and power—than ever before. Tune in for a mix of bold insights and quiet provocations.

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    33 min
  • Burnt Toast, GPT-4.5 & Are We Still Strategizing for a World That’s Gone? - LinkedIn Timeline Talk
    May 11 2025

    Hey there! Welcome to another episode of "Click, Brand, and Beyond," where we're doing something a little different today. Instead of our usual deep dive into marketing strategies, we're going to take you on a journey through our LinkedIn feeds – yes, you heard that right!

    Join Nisha and Anoop as they scroll through their timelines, sharing real-time reactions and insights about what catches their eye, what makes them stop scrolling, and why certain posts resonate while others fade into the digital abyss.

    In this episode of LinkedIn Timeline Talk, Nisha and Anoop kick things off with a hilarious take on the viral Bajaj Finance saga—yes, even Canadian PMs aren’t safe! They explore how everyday tech annoyances can turn into internet comedy, before switching gears to talk about companies firing vs. nurturing employees, with reflections on legacy giants like Tata and Birla who treat teams like family (think Diwali bonuses with cars and houses!). They also dive into the downfall of a $180M startup, the overhype around AI pins, and whether we really need devices between us and our phones. Plus, is burning cash the new business model? Tune in for laughs, lessons, and sharp insights into what tech and culture really mean today.

    In this episode of LinkedIn Timeline Talk, Nisha and Anoop stir the pot on whether we’re still building strategies for a world that no longer exists. They explore LinkedIn’s new video update, the viral “burnt toast theory” of perspective, and the launch of GPT-4.5—what it means for creators, marketers, and everyday workflows. Plus, a look at how ad filmmakers are embracing Gen AI, game-changing tools like Same.dev, and the new wave of AI apps rewriting the future of work and creativity.

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    29 min