In this episode, Brandon and Zach dive into why some websites don’t generate distressed seller leads despite spending thousands on marketing. They also expose the critical technical SEO mistakes that prevent REI websites from ranking in Google search results. Learn how to fix crawlability issues, implement structured data for higher click-through rates, and ensure proper indexation to dominate local we buy houses searches and attract motivated sellers.

📖 What You Will Learn

Master the foundational elements that determine whether your REI website gets found by distressed property owners searching online. 🏠

Discover why your website's page speed directly impacts both Google rankings and lead conversion rates for house buying businesses.

Learn how proper website navigation and hierarchy can triple your organic search impressions from motivated sellers.

Understand structured data implementation to display star ratings and reviews in search results, beating competitors.

Identify which pages should and shouldn't be indexed to avoid keyword cannibalization between your marketing campaigns.

Access Google Search Console secrets that reveal exactly how Google sees your real estate investment website.

🕐 Time Stamps

00:01 - Introduction to Technical SEO for Real Estate Investors
00:24 - Why Technical SEO Is the Foundation of REI Marketing
02:21 - Website Crawlability Fundamentals for House Buyers
05:15 - Page Speed Optimization for Real Estate Websites
08:04 - Common Image Compression Mistakes Killing Your Rankings
15:30 - Navigation and Site Hierarchy Best Practices
19:46 - The Three-Click Rule for Motivated Seller Conversions
24:32 - Structured Data Implementation for REI Websites
28:56 - How Star Ratings Beat Competitors in Search Results
32:11 - Website Indexability and Google Search Console
37:56 - Pages That Should Never Be Indexed on REI Sites
42:57 - Google Search Console Setup and Optimization

#RealEstateInvestorSEO #TechnicalSEO #REIMarketing #WeBuyHouses #DistressedSellers #GoogleRankings #RealEstateWebsite #InvestorLeadGeneration #SEOForInvestors #HouseBuyerMarketing #RealEstateDigitalMarketing #InvestorSEO

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Steve Trang and Brandon Bateman reveal how investors leverage AI to double deal flow, master PPC, and dominate SEO. Get exclusive data from our industry survey on marketing spend, ROI by channel, and wholesale vs. flip profitability.

📖 What You Will Learn:

- How AI and machine learning are transforming Google Ads and lead generation 🧠

- The truth about marketing ROI for cold calling, PPC, direct mail, and more—backed by data 📊

- Why most investors are shifting away from cold calling and toward inbound marketing 🔄

- The real average deal spread for wholesalers & flippers—and how it changes with market price 🏡

- How to avoid common agency pitfalls and choose a partner with competence and character ⚠️

- The power of transparency, data aggregation, and constant testing in scaling your lead engine 🚀

🕣 Time Stamps:

-00:00:55 - Welcome & Mission: Creating Millionaires
- 00:02:16 - Reflecting on 5 Years of PPC & Industry Changes
- 00:05:07 - The Consistency of SEO and PPC Over Time
- 00:06:52 - Industry Marketing Spend Survey Insights
- 00:09:00 - Why Cold Calling ROI Is Falling
- 00:13:02 - The Shift from Cold Calling to Inbound Channels
- 00:16:29 - How Search Trends Predict Market Shifts
- 00:19:08 - The Cyclical Nature of Marketing Channels
- 00:21:41 - How Bateman Collective “Gets Better” Every Year
- 00:23:16 - Building a High-Performance Team Culture
- 00:24:32 - The Power of Constant Testing in Ads & Landing Pages
- 00:30:36 - Why Message Testing Matters in Real Estate
- 00:32:31 - Using AI and Data to Target Motivated Sellers
- 00:39:42 - What Is Lead Sculpting?
- 00:43:13 - How Bateman Collective Clients Outperform Industry averages
- 00:46:22 - Behind the Scenes: Launching the Industry Survey
- 00:50:54 - Key Takeaways from the Investor Data Report
- 00:57:21 - How to Evaluate Marketing Channels: Lead Quality vs. ROI
- 01:03:11 - Google’s AI Future: What’s Next with AI Max and Automation
- 01:09:22 - How ChatGPT and AI Are Changing Seller Behavior
- 01:16:26 - How to Choose a Competent & Trustworthy Marketing Agency
- 01:24:32 - The Truth About Guarantees and Transparency

Bateman Collective
Book a Call: batemancollective.com/disruptors
PPC Training: get.batemancollective.com/stevetraining
Industry Benchmark report:
https://get.batemancollective.com/disruptorsreport

#RealEstateInvesting #WholesalingRealEstate #HouseFlipping #PPCForRealEstate #AIinMarketing #LeadGeneration #RealEstateMarketing #InvestorStrategy #DigitalMarketing #SEOForREI

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Brandon and Zach discuss SEO timeline expectations, lead generation strategies, keyword ranking systems, motivated seller targeting techniques, and ROI measurement frameworks.

Zach Blackburn, Director of SEO with 15 years of digital marketing experience, breaks down the SEO black box that confuses most real estate investors. Stop wasting money on agencies that can't explain their results or provide clear timelines for when you'll actually start getting motivated seller leads.

We reveal the four-pillar SEO framework 👀.

Discover which pillar is likely holding your website back and how to identify your biggest constraint using data-driven analysis rather than guesswork.

Address concerns about AI impact on search engine optimization and why motivated sellers still rely heavily on Google searches. Get the insider perspective on why real estate SEO requires a different approach than other industries and how to work effectively with SEO agencies. 🎯

📖 What You Will Learn:

• Realistic SEO timelines and what to expect each quarter
• Four key metrics that show SEO progress before you get leads
• Why the "striking distance keywords" strategy works for real estate
• How to identify which SEO pillar needs attention first
• The difference between cookie-cutter packages vs custom strategies
• Why AI won't kill SEO for real estate investors
• Red flags to watch for when hiring SEO agencies

🕐 Time Stamps:

00:02 - Introduction to SEO Masterclass Series
01:29 - Meet Zach Blackburn: 15 Years SEO Experience
03:09 - The 12-Month SEO Game Plan Overview
04:20 - Timeline Expectations: What Results When
08:06 - Three Phases: Foundation, Growth, Mature
12:22 - Keyword Rankings Don't Equal Traffic
15:10 - SEO vs PPC: Compound Growth Explained
19:12 - Data-Driven Strategy Selection Process
21:40 - Custom Analysis vs Cookie-Cutter Packages
24:35 - Four Pillars of Real Estate SEO
26:59 - Theory of Constraints in SEO
28:59 - Is AI Killing SEO for Real Estate?

#RealEstateInvesting #SEO #RealEstateMarketing #MotivatedSellers #LeadGeneration #RealEstateInvestors #GoogleRankings #RealEstateSEO #InvestorMarketing #HouseBuyers #RealEstateLeads #SEOStrategy #DigitalMarketing #OnlineMarketing #RealEstateBusiness

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.