In this episode, Brandon and Zach dive into why some websites don’t generate distressed seller leads despite spending thousands on marketing. They also expose the critical technical SEO mistakes that prevent REI websites from ranking in Google search results. Learn how to fix crawlability issues, implement structured data for higher click-through rates, and ensure proper indexation to dominate local we buy houses searches and attract motivated sellers.

📖 What You Will Learn

Master the foundational elements that determine whether your REI website gets found by distressed property owners searching online. 🏠

Discover why your website's page speed directly impacts both Google rankings and lead conversion rates for house buying businesses.

Learn how proper website navigation and hierarchy can triple your organic search impressions from motivated sellers.

Understand structured data implementation to display star ratings and reviews in search results, beating competitors.

Identify which pages should and shouldn't be indexed to avoid keyword cannibalization between your marketing campaigns.

Access Google Search Console secrets that reveal exactly how Google sees your real estate investment website.

🕐 Time Stamps

00:01 - Introduction to Technical SEO for Real Estate Investors
00:24 - Why Technical SEO Is the Foundation of REI Marketing
02:21 - Website Crawlability Fundamentals for House Buyers
05:15 - Page Speed Optimization for Real Estate Websites
08:04 - Common Image Compression Mistakes Killing Your Rankings
15:30 - Navigation and Site Hierarchy Best Practices
19:46 - The Three-Click Rule for Motivated Seller Conversions
24:32 - Structured Data Implementation for REI Websites
28:56 - How Star Ratings Beat Competitors in Search Results
32:11 - Website Indexability and Google Search Console
37:56 - Pages That Should Never Be Indexed on REI Sites
42:57 - Google Search Console Setup and Optimization

#RealEstateInvestorSEO #TechnicalSEO #REIMarketing #WeBuyHouses #DistressedSellers #GoogleRankings #RealEstateWebsite #InvestorLeadGeneration #SEOForInvestors #HouseBuyerMarketing #RealEstateDigitalMarketing #InvestorSEO

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In this episode, Steve Trang and Brandon Bateman reveal how investors leverage AI to double deal flow, master PPC, and dominate SEO. Get exclusive data from our industry survey on marketing spend, ROI by channel, and wholesale vs. flip profitability.

📖 What You Will Learn:

- How AI and machine learning are transforming Google Ads and lead generation 🧠

- The truth about marketing ROI for cold calling, PPC, direct mail, and more—backed by data 📊

- Why most investors are shifting away from cold calling and toward inbound marketing 🔄

- The real average deal spread for wholesalers & flippers—and how it changes with market price 🏡

- How to avoid common agency pitfalls and choose a partner with competence and character ⚠️

- The power of transparency, data aggregation, and constant testing in scaling your lead engine 🚀

🕣 Time Stamps:

-00:00:55 - Welcome & Mission: Creating Millionaires
- 00:02:16 - Reflecting on 5 Years of PPC & Industry Changes
- 00:05:07 - The Consistency of SEO and PPC Over Time
- 00:06:52 - Industry Marketing Spend Survey Insights
- 00:09:00 - Why Cold Calling ROI Is Falling
- 00:13:02 - The Shift from Cold Calling to Inbound Channels
- 00:16:29 - How Search Trends Predict Market Shifts
- 00:19:08 - The Cyclical Nature of Marketing Channels
- 00:21:41 - How Bateman Collective “Gets Better” Every Year
- 00:23:16 - Building a High-Performance Team Culture
- 00:24:32 - The Power of Constant Testing in Ads & Landing Pages
- 00:30:36 - Why Message Testing Matters in Real Estate
- 00:32:31 - Using AI and Data to Target Motivated Sellers
- 00:39:42 - What Is Lead Sculpting?
- 00:43:13 - How Bateman Collective Clients Outperform Industry averages
- 00:46:22 - Behind the Scenes: Launching the Industry Survey
- 00:50:54 - Key Takeaways from the Investor Data Report
- 00:57:21 - How to Evaluate Marketing Channels: Lead Quality vs. ROI
- 01:03:11 - Google’s AI Future: What’s Next with AI Max and Automation
- 01:09:22 - How ChatGPT and AI Are Changing Seller Behavior
- 01:16:26 - How to Choose a Competent & Trustworthy Marketing Agency
- 01:24:32 - The Truth About Guarantees and Transparency

Bateman Collective
Book a Call: batemancollective.com/disruptors
PPC Training: get.batemancollective.com/stevetraining
Industry Benchmark report:
https://get.batemancollective.com/disruptorsreport

#RealEstateInvesting #WholesalingRealEstate #HouseFlipping #PPCForRealEstate #AIinMarketing #LeadGeneration #RealEstateMarketing #InvestorStrategy #DigitalMarketing #SEOForREI

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If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Brandon and Zach discuss SEO timeline expectations, lead generation strategies, keyword ranking systems, motivated seller targeting techniques, and ROI measurement frameworks.

Zach Blackburn, Director of SEO with 15 years of digital marketing experience, breaks down the SEO black box that confuses most real estate investors. Stop wasting money on agencies that can't explain their results or provide clear timelines for when you'll actually start getting motivated seller leads.

We reveal the four-pillar SEO framework 👀.

Discover which pillar is likely holding your website back and how to identify your biggest constraint using data-driven analysis rather than guesswork.

Address concerns about AI impact on search engine optimization and why motivated sellers still rely heavily on Google searches. Get the insider perspective on why real estate SEO requires a different approach than other industries and how to work effectively with SEO agencies. 🎯

📖 What You Will Learn:

• Realistic SEO timelines and what to expect each quarter
• Four key metrics that show SEO progress before you get leads
• Why the "striking distance keywords" strategy works for real estate
• How to identify which SEO pillar needs attention first
• The difference between cookie-cutter packages vs custom strategies
• Why AI won't kill SEO for real estate investors
• Red flags to watch for when hiring SEO agencies

🕐 Time Stamps:

00:02 - Introduction to SEO Masterclass Series
01:29 - Meet Zach Blackburn: 15 Years SEO Experience
03:09 - The 12-Month SEO Game Plan Overview
04:20 - Timeline Expectations: What Results When
08:06 - Three Phases: Foundation, Growth, Mature
12:22 - Keyword Rankings Don't Equal Traffic
15:10 - SEO vs PPC: Compound Growth Explained
19:12 - Data-Driven Strategy Selection Process
21:40 - Custom Analysis vs Cookie-Cutter Packages
24:35 - Four Pillars of Real Estate SEO
26:59 - Theory of Constraints in SEO
28:59 - Is AI Killing SEO for Real Estate?

#RealEstateInvesting #SEO #RealEstateMarketing #MotivatedSellers #LeadGeneration #RealEstateInvestors #GoogleRankings #RealEstateSEO #InvestorMarketing #HouseBuyers #RealEstateLeads #SEOStrategy #DigitalMarketing #OnlineMarketing #RealEstateBusiness

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In this episode, real estate investors struggling with team growth get the brutal truth about scaling from Ivo Draginov's $36M exit story.

Ivo Draginov went from Bulgarian immigrant plumber to building a 260-person real estate tech company that sold for millions. But here's the twist—when he was forced to cut 220 employees, his company actually became MORE productive.

Brandon Bateman sits down with the founder of Batch Leads and Batch Dialer to break down the brutal truths about scaling real estate businesses. Ivo shares the costly mistakes that nearly bankrupted his profitable company, how to spot A-players versus order-takers in interviews, and why staying lean might be better than chasing massive growth.

Whether you're running a 3-person fix-and-flip operation or managing a 20+ person wholesaling machine, this conversation will change how you think about hiring, scaling, and building sustainable real estate businesses. 💡

📖 What You'll Learn:

• The difference between strategic thinkers and order-takers (and how to spot each in 15 minutes)
• Why over-hiring killed their profit margins despite $36M in revenue
• How to structure titles and roles when scaling to avoid costly mistakes
• The exact framework for deciding when to cut team members vs. double down
• Why 40 employees can be more productive than 260 (real case study)
• How to avoid the "moving goalpost" trap that keeps entrepreneurs always wanting more 📈

🕐 Time Stamps:
00:02 - From Bulgarian Immigrant to Real Estate Mogul
03:02 - Building Batch Leads: The Software That Changed Everything
05:00 - First Exit: Selling to PropStream for Millions
07:08 - To Scale or Stay Small: The Ultimate Business Dilemma
12:24 - The Hidden Costs of Rapid Growth
18:35 - Cutting From Wholesale to Software: Strategic Pivot
23:16 - Hiring Mistakes That Cost Millions
29:28 - How to Spot A-Players vs Order-Takers
36:50 - When Good Employees Become Growth Bottlenecks
42:24 - Crisis Management: Losing Key Team Members
44:39 - The CEO's Hardest Job: Defining Reality
49:43 - Over-Hiring Trap: When More People = Less Results
57:48 - What's Next: Batch Data and Serving Enterprise Clients

#RealEstateInvesting #Wholesaling #RealEstateBusiness #TeamBuilding #Scaling #RealEstateEntrepreneur #FixAndFlip #PropertyInvesting #BusinessGrowth #RealEstateMarketing #Hiring #Leadership #RealEstateTech #BatchLeads #PropTech

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In this episode, real estate investor Parker Stiles reveals why most rental property portfolios are secretly underperforming at just 4.5% returns when investors think they're making double digits.

Discover how Parker built a multi-million dollar real estate empire spanning wholesaling, hard money lending, rehabs, and commercial properties - then completely repositioned his portfolio for 2X higher returns. Learn the shocking math that shows why your "profitable" rentals might be costing you money, and how reverse 1031 exchanges let you buy the perfect property first, then sell later without timeline pressure.

Parker shares his exact transition from 100+ single-family rentals to high-cap-rate triple net lease commercial properties, plus the mentor advice that changed everything. Whether you're flipping houses, building a rental portfolio, or looking to optimize existing assets, this episode reveals advanced strategies most investors never consider.

📖 What You'll Learn:

• Why your rental property returns are probably half what you think they are
• How to calculate true return on equity vs. cash-on-cash returns
• The reverse 1031 exchange strategy that eliminates buying pressure
• Triple net lease properties that require zero landlord responsibilities
• How to transition from single-family to commercial real estate investing
• Advanced portfolio optimization and repositioning strategies 💰

🕐 Time Stamps:
00:02 - Parker's Real Estate Empire Introduction
00:46 - Managing Multiple Real Estate Companies
01:27 - Market-Driven Business Strategy
06:10 - Building Long-Term Wealth Through Rentals
07:19 - Parker's Portfolio Diversification Journey
09:30 - The Portfolio Repositioning Revelation
12:48 - Real Rental Property Expense Analysis
14:53 - Return on Equity vs Cash-on-Cash Truth
17:38 - Reverse 1031 Exchange Explained
22:30 - Seven Months of Portfolio Transformation
24:54 - Cap Rate Analysis and Deal Selection
27:53 - Contact Information and Resources

#RealEstateInvesting #RentalProperties #CommercialRealEstate #1031Exchange #TripleNetLease #RealEstatePortfolio #PropertyInvesting #CapRates #RealEstateROI #WealthBuilding #RealEstateStrategy #PropertyManagement #RealEstateReturns #InvestmentProperty #RealEstateMath

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In this episode, discover how a former banking consultant leveraged corporate finance expertise to scale from zero to 95 short-term rental properties through creative deal structuring, strategic capital raising, and innovative investor partnerships in just 6 years.

Former banking executive Fouad Bazzi shares his remarkable journey from corporate consulting to building a thriving short-term rental empire. After 20 years in banking and consulting for community banks nationwide, Fouad made the leap to entrepreneurship in 2019, initially starting coffee shops before pivoting to real estate after COVID. What sets him apart is his unique ability to apply banking and finance principles to real estate investing, creating sophisticated deal structures that maximize returns for both him and his investors.

📖 What You Will Learn

• How to apply banking and finance principles to creative real estate deal structuring
• Advanced strategies for raising capital through customized investor partnerships
• Why short-term rentals qualify for active income tax benefits vs. passive rental income
• How to build scalable management systems for hospitality-based real estate businesses
• Market selection criteria for sustainable short-term rental investments
• Creative financing techniques that reduce cash requirements for acquisitions
• How to structure deals with multiple benefit streams (equity, cash flow, tax benefits)
• Building a real estate business that can be scaled and eventually sold

🕐 Time Stamps

00:02 - From Corporate Banking to Real Estate Entrepreneurship
02:40 - Scaling to 95 Properties Through Strategic Acquisitions
03:02 - Banking Infrastructure and Federal Reserve Competition
04:52 - Corporate Golf Budget vs. Entrepreneurial Reality Check
05:28 - Starting Late vs. Starting Young in Real Estate
06:28 - Creative Finance and Deal Structuring Lessons from Banking
07:16 - Kent Cloutier Mastermind and Other People's Money Strategy
09:34 - Customized Investor Partnerships and Multiple Revenue Streams
10:51 - Short-Term Rentals vs. Traditional Real Estate Investment
13:34 - Active Income Classification for Short-Term Rental Tax Benefits
14:42 - Keeping Your Money vs. Making More Money Strategy
16:06 - Sports Team Analogy and Overvalued Asset Discussion
19:09 - Hotel Business Model vs. Real Estate Investment Approach
21:33 - Management Company Quality and Scalability Challenges
23:35 - Building Business on Real Estate for Exit Strategy
24:49 - Family Legacy and Teaching Kids Entrepreneurship
26:01 - Tangible Learning Through Real Estate for Children
26:41 - Contact Information and Social Media

#ShortTermRental #RealEstateInvesting #CreativeFinancing #RealEstatePartnership #Airbnb #RealEstateBusiness #PropertyManagement #RealEstateScaling #InvestorPartnerships #RealEstate

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In this episode real estate investors coaching programs lead generation conversion rates wholesale deals cash flow passive income marketing ROI business scaling

Tired of spending thousands on marketing while watching competitors get 100+ deals organically? Kate Danese reveals how successful real estate investors are building $20K+ monthly coaching businesses in just 5 hours per week - without hurting their primary REI business.

Most investors think coaching means teaching competition or requires massive time investment. Kate proves this wrong by showing how coaching actually FUELS your real estate business through student deals, private money, and consistent cash flow that balances market ups and downs.

From New Jersey agent who sold $300M+ organically to helping REI launch profitable coaching companies in 8 weeks, Kate breaks down the exact system that turns your real estate knowledge into scalable income while generating more deals than traditional marketing.

📖 WHAT YOU'LL LEARN:

• Why 90% of REI have conversion problems, not lead problems (Harvard study reveals the truth) 📊
• The 5-hour weekly system that generates $20K+ monthly coaching income 💰
• How one investor replaced his entire sales team with student-generated deals 🎯
• 5 KPIs that instantly fix your lead conversion rates 📈
• 8-week roadmap from REI to profitable coach (week-by-week breakdown) ⏰
• Why "abundant mindset" investors dominate both coaching and deals 🚀

🕐 TIME STAMPS:

00:00 - Introduction and Background
01:05 - From Real Estate Sales to Coaching Transition
02:04 - Working with Real Estate Investors
04:28 - Common Misconceptions About REI Coaching
07:15 - 8-Week Coaching Launch Timeline
07:29 - Who Shouldn't Start Coaching
10:09 - Creative Ways Investors Use Coaching
12:38 - Sales Insights and Lead Conversion
14:06 - Harvard Lead Study Results
15:30 - KPI Tracking for REI Success
18:45 - Case Study: Appointment Problems
21:27 - Theory of Constraints in REI
25:02 - Bateman Collective Industry Report
28:11 - How to Connect with Kate

#RealEstateInvesting #REICoaching #LeadConversion #WholesaleDeals #RealEstateMarketing #PassiveIncome #BusinessScaling #RealEstateEducation #InvestorMindset #CashFlowInvesting #RealEstateTraining #REIBusiness #PropertyInvesting #RealEstateMentor #InvestmentStrategy

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Real estate investing marketing strategy secrets revealed! PPC optimization, brand building, lead quality improvement, low-cost social proof, seller motivation triggers, and Facebook video conversions for investors.

In this data-driven interview with Shannon Ashton, we dive deep into what's actually working RIGHT NOW for real estate investors looking to generate motivated seller leads online. Shannon reveals the surprising $2/day strategy that makes small businesses look like major players, why your expensive videos are being outperformed by simple phone footage, and the exact feedback loop that increased one investor's lead qualification rate to 45%! 🔍

Whether you're just starting with online marketing or spending six figures on PPC, this episode will help you optimize your budget, improve lead quality, and close more deals in today's competitive market.

📖 What You Will Learn:

• Why brand presence is now critical for real estate investors
• How to leverage social proof when you don't have a strong brand yet
• The retargeting strategy that costs just $1-2/day but creates massive brand presence
• Why simple phone videos outperform expensive professional productions
• The data feedback loop that increased qualification rates by 15%
• How to properly adjust your marketing budget with seasonal trends
• Why most investors miss the market opportunities by reacting too slowly

🕣 Time Stamps:
02:01 - The Brand Factor: Why It Matters More Than Ever
04:13 - Social Proof: Building Trust When Sellers Google You
06:56 - The $2/Day Strategy That Makes You Look Like Coca-Cola
08:12 - Eight Touchpoints: The Path To Seller Conversion
09:45 - Video Content: What's Actually Working On Facebook
12:32 - Why Simple Videos Outperform $20,000 Productions
18:40 - 45% Qualification Rate: The Data Strategy That Works
21:49 - The Essential Feedback Loop Most Investors Ignore
27:43 - Summer Seller Surge: Capitalizing On Search Volume
30:18 - Budget Pacing: Don't Miss The Market Opportunity

#RealEstateInvesting #MotivatedSellerLeads #REIMarketing #PPC #FacebookMarketing #BrandBuilding #LeadGeneration #RealEstateMarketing #InvestorMarketing #WholesaleReal Estate

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