Épisodes

  • DAD010 - The Cookieless Conundrum: Tracking without a Trace

    DAD010 - The Cookieless Conundrum: Tracking without a Trace
    Jul 8 2025
    Matt, Andrew and special guest Ikshit discuss the concept of Cookieless Tracking. We first go into defining what do we mean by Cookieless, what are the pros and cons of cookieless tracking and how would the new UK legislation could impact the use of cookies on digital properties.

    Overall summary:

    • Cookieless Tracking Discussion: Andrew, Matt, and Ikshit discussed the concept of cookieless tracking, its implications, and the challenges it presents, including the need for persistence in tracking user journeys and the potential impact on analytics and marketing.
    • Benefits and Challenges of Cookieless Tracking: The team explored the benefits of cookieless tracking, such as not needing consent for cookies, but also highlighted the challenges, including the difficulty in tracking user journeys and the potential impact on business insights and marketing.
    • Impact of New Legislation: The team discussed the new Data Use and Access Act of 2025, which allows for tracking without consent for statistical purposes, but still requires providing users with a means to object. They debated the implications of this change on their tracking practices.
    • Future of Cookieless Tracking: The team concluded that while cookieless tracking is possible, it presents significant challenges and may not be practical for all purposes. They emphasized the importance of working closely with legal and compliance teams to navigate the complexities of tracking and data privacy.
    Voir plus Voir moins
    1 h et 28 min
  • AT008-Custom GA4 E-Commerce Tracking

    AT008-Custom GA4 E-Commerce Tracking
    Jun 19 2025
    In this episode, I discuss how Google Analytics 4 / Google Tag Manager is significantly more rigid in their implementation and how it is difficult to use custom events with ecommerce tracking. But, just because it is rigid, doesn't mean it is impossible. While I cannot give you step by step instructions on how to do this, I do give enough information to explain HOW it can be done.

    IF you want more tips on GA4, or want me to dive deeper on this, let me know. There are some significant updates coming that I cannot wait to share!
    Voir plus Voir moins
    4 min
  • AT007-Difference Between Tracking Code and Marketing Channel

    AT007-Difference Between Tracking Code and Marketing Channel
    Jun 16 2025
    In my career, I have seen many people get confused between Adobe Analytics Tracking Code and Marketing Channel. In this episode, I do a quick summary of the difference between the two different reports and why you should never use Tracking Code to audit Marketing Channel.

    If you find it difficult to understand the difference between the two reports, let me know and I can do a full breakdown of the two reports, including a visual guides to help out.
    Voir plus Voir moins
    9 min
  • AT006 Interview with Kevin - Senior Solution Success Manager at Adobe

    AT006 Interview with Kevin - Senior Solution Success Manager at Adobe
    Jun 12 2025
    In this episode, I speak with Kevin, the Senior Solution Success Manager at Adobe about his career progression, including all the different hats he has worn over the years.

    The main talking points are:
    • Kevin's Career Journey and Progression
    • Career Shifts and Lessons Learned
    • Experiences at Adobe & Public Speaking
    • Management and Leadership Insights
    • Advice for Career Pivoting
    If you are looking at where to take your career next; this is a must listen episode!
    Voir plus Voir moins
    58 min
  • AT005: Adobe Summit 2025- Amplify Your Customer Analytics: From Chess with Pawns to Power Plays

    AT005: Adobe Summit 2025- Amplify Your Customer Analytics: From Chess with Pawns to Power Plays
    Jun 9 2025
    I continue watching sessions at the Adobe Summit 2025 by watching Amplify Your Customer Analytics: From Chess with Pawns to Power Plays (S112), hosted by Jason Ison. This session is designed for anyone that is looking to migrate onto CJA. But should you watch the session; listen to learn more on my thoughts regarding this session.
    Voir plus Voir moins
    8 min
  • DAD009-The Power of Automation

    DAD009-The Power of Automation
    Jun 5 2025
    In this episode, Matt and Andrew have invited a special guest, Rajesh (from our team at Loop Horizon) to discuss Automation. The points covered on this episode are:

    Common Analytical Issues
    How can Automation resolve many of these issues
    Why is Automation Important
    Our aproach for using Automation
    Wrap-up

    This episode is unedited in any shape or form. The software tool I was using could not handle this episode so well; maybe because we were recording in the same room. Maybe it was because the internet was as good. I am not entirely sure, but I found it impossible to do anything with the recording. The next episode release will be using a new software tool; one I have partially used before.
    Voir plus Voir moins
    1 h et 15 min
  • AT004: Adobe Summit 2025 Review of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks

    AT004: Adobe Summit 2025 Review of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks
    Jun 1 2025
    Andrew reviews Adobe Summit 2025 session of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks by Trevor Paulsen. I recently tried a new podcast solution, as I was not the happiest with the previous one due to losing my audio and video. Spoiler warning - while this audio was better, the editing was not great. And the next podcast did not come out great at all. Hence, will be on the hunt for a new solution.

    As such, the AI notes is not as good for this episode. You can watch the session here: https://business.adobe.com/summit/2025/sessions/8bit-insights-the-customer-journey-analytics-s103.html

    Summary Notes
    • Gamified Learning Experience: The session used video game-inspired challenges tied to each of the 12 tips, with prizes like gift cards and an Adobe-branded Nintendo Switch to boost audience engagement.
    • Customer Journey Analytics (CJA) Deep Dive: Covered how CJA unifies data across sources in Adobe Experience Platform, removes traditional data limits, and enables advanced querying with SQL.
    • Three Core Tip Sections: Focused on breaking data limits, using derived fields, and leveraging unique CJA capabilities like smarter bot filtering and AI assistants.
    • New Visualization Tools: Introduced Journey Canvas, Guided Analysis templates, and Content Analytics (a paid add-on) for richer, more intuitive data storytelling.
    • Roadmap Highlights: Previewed upcoming features like real-time panels, B2B support, warehouse mirroring, and a next-gen data feed purpose-built for CJA

    Key Themes
    1. Enhanced Data Flexibility & Integration
      • CJA removes traditional Adobe Analytics limitations (eVars, props, low traffic).
      • Supports SQL queries and real-time data manipulation.
    2. User Empowerment Through Insights & Tools
      • Features like user state change tracking, pathing dimensions, and derived metrics empower deeper behavioral analysis.
      • Internal usage tracking (CJA on CJA) helps identify power users and adoption gaps.
    3. Innovation in Visualization & Automation
      • Journey Canvas and Guided Analysis simplify complex flows and impact analysis.
      • AI assistant and smarter bot filtering improve usability and data hygiene.
    4. Community Engagement & Forward-Looking Development
      • Gamification encouraged participation.
      • Roadmap reveals Adobe’s commitment to evolving CJA with real-time, AI, and cross-platform capabilities.
    Voir plus Voir moins
    17 min
  • DAD008-Unlocking the Power of Data Layer Schema

    DAD008-Unlocking the Power of Data Layer Schema
    May 27 2025
    In this episode, Andrew and Matt delve into the intricacies of Data Layer Schema, emphasizing its critical role in ensuring accurate data collection and validation in digital analytics. They explore the importance of a well-defined schema, the benefits of using JSON Schema for data validation, and the integration of schema validation with tools like ObservePoint. The conversation highlights the financial implications of poor data quality and advocates for a collaborative approach to defining schemas, ultimately aiming to enhance developer efficiency and data integrity.

    Unfortunately - Andrew's track got corrupted at the end. We did the best we could with the editting, but there was not much we could do. Instead of ending the podcast suddenly, I cut Andrew's track all together. Thankfully, the new Podcasting solution we were using for this episode has been cancelled and we are moving to a another new one to test it out. Thankfully - it was only the last 6 minutes. It was funny seeing that near the end, even Andrew's camera got lost! During the recording, there was no indication that anything was wrong.

    Key Takeaways
    • Data Layer Schema is essential for accurate data collection.
    • A well-defined schema helps developers understand data expectations.
    • JSON Schema provides a code-based approach to data validation.
    • Schema validation can prevent errors before they reach production.
    • Integrating schema validation with tools like ObservePoint enhances data quality.
    • Data quality issues can lead to significant financial losses.
    • A collaborative approach to defining schemas improves outcomes.
    • Using a centralized data layer reduces technical debt.
    • Automation in data validation saves time and resources.
    • Clear delineation of responsibilities improves team efficiency.

    Chapters
    • 00:00 Introduction to Day-Layer Schema
    • 05:01 Defining Day-Layer Schema
    • 09:13 Exploring JSON Schema
    • 13:44 Benefits of Schema Validation
    • 18:08 Types of JSON Schema Validation
    • 25:46 Advanced Schema Features
    • 30:15 Collaborative Development of Data Layers
    • 34:23 Empowering Developers with Data Quality
    • 38:57 Division of Labor in Data Management
    • 44:27 Data Quality and Development Team Dynamics
    • 46:59 Benefits of Implementing a Daily Schema
    • 50:57 Cost of Bad Data and Its Implications
    • 57:35 Integrating Tools for Data Validation
    • 01:07:45 Outro
    Voir plus Voir moins
    1 h et 8 min