Austin, Amer, and John discussed their respective businesses' marketing strategies and the potential of franchising. Amer primarily targets contractors through online advertising while Austin observed the marketing trends in the home service industry. The team also delved into the success of food franchises, particularly those with attractive presentations and engaging tactics, such as withholding information until the presentation was over. Austin shared insights from her visits to franchise expos, highlighting potential franchises like Salvatore's and 6ixty Wings while expressing admiration for their customer and quality-focused approach. The conversation also touched on the challenges of creating a durable business in the home services market and the high startup costs associated with international franchise options.
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