San Diablo Artisan Churros

In this powerful episode of the Go4CEO Podcast, we sit down with Matthew Stafford, founder of Build Grow Scale, to uncover the secrets behind building, optimizing, and scaling a successful eCommerce business. With decades of entrepreneurial experience and a proven system that has helped generate millions in online revenue, Matthew brings deep insights into eCommerce ownership, conversion rate optimization, and sustainable growth.

We dive into Matthew’s journey from humble beginnings to leading a top-tier optimization agency, and explore the mindset shifts that separate struggling store owners from those who thrive. He shares the Revenue Optimization™ framework, developed through years of testing and scaling Shopify brands, and how data—not guesswork—drives consistent profits.

You’ll learn:

Why most eCom businesses fail—and how to avoid common traps

• How to turn traffic into conversions without spending more on ads

• What it means to truly “own” your business vs. working in it

• The tools, KPIs, and systems every eCom entrepreneur needs to master

• Why mentorship and mindset matter just as much as tactics

  
  

Whether you’re an aspiring entrepreneur or seasoned store owner, this episode delivers tactical wisdom and entrepreneurial fuel to help you Build, Grow, and Scale your business like never before.

Subscribe, Like, and Hit the Notification Bell to keep leveling up with top business leaders every week.

#MatthewStafford #BuildGrowScale #eCommerceGrowth #ShopifySuccess #EntrepreneurMindset #BusinessOwnership #Go4CEO

Welcome to the Go4CEO Podcast, where today we dive deep into the future of business growth with special guest Matthew Yahes, a bold entrepreneur who built a 7-figure business—without ever renting an office. In this powerful episode, you’ll learn the step-by-step strategy behind leading remote teams, slashing costs, and maximizing productivity across global time zones.Matthew shares how he transitioned from the traditional office mindset to fully embracing remote work culture, building a high-performing team that delivered faster, cheaper, and smarter results. You’ll discover tools, hiring practices, and management frameworks that allowed his company to scale efficiently, maintain team accountability, and drive revenue growth without geographical limits.Whether you’re a startup founder, a small business owner, or a corporate executive looking to adapt, this episode is your blueprint to scaling in today’s digital economy. Learn how to attract top talent, foster company culture remotely, and dominate your industry with a lean, agile model.If you’re ready to break free from outdated norms and unlock the power of a remote-first business model, this episode is for you. Subscribe now and get inspired by the entrepreneurial mindset that turns challenges into opportunity—only on the Go4CEO Podcast.

"Sweet Success: Inside the San Diablo Churro Empire" delves into the enchanting world of one of the most beloved desserts—churros—and the remarkable company that has elevated them to new heights. San Diablo Churros, a culinary powerhouse, has captivated hearts and taste buds with their innovative approach to this classic treat. Founded by Scott Porter, the company began as a small pop-up shop and has since blossomed into a thriving business known for its unique and delectable filled churros. Their secret lies in their commitment to quality ingredients and imaginative fillings, ranging from traditional cinnamon sugar to exotic flavors like coconut cream and dulce de leche. With a strong emphasis on community and customer engagement, San Diablo Churros has carved out a niche in the dessert industry, proving that with passion and creativity, success can indeed be sweet.

BIO: LinkedIn Profile: https://www.linkedin.com/in/scottcraigporter/ Scott Porter is a brand experience expert and serial entrepreneur. Currently, you’ll find him doing one of two things: consulting or speaking on how to humanize your brand experience while eating tacos or delivering deep-fried happiness to churro lovers everywhere as the founder and owner-operator of the premiere gourmet churro experience company —San Diablo Artisan Churros. For 8+ years, San Diablo has been providing award-winning fresh filled mini churros at 8,000+ weddings, parties, corporate events, fairs, festivals and sporting and theme park venues, over 30,000 churro-making kits have been a catalyst for countless happy churro memories as corporate gifts and holiday treats and recently launched a frozen churro line in select retail and grocers and as a premium churro menu item at restaurants and food services. Scott has been the executive director of two nursing homes and a home health agency, co-founded as the CMO the first all-you-can-fly membership airline called Surf Air, co-founded and launched the game of Reverse Charades, co-founded an international non-profit organization called Singular Humanitarian and been a management consultant with Gartner (formerly CEB), InsideOut Development and General Assembly. He holds a B.A. in public relations and an M.B.A. in marketing and entrepreneurship both from BYU as well as an M.A. in Spanish from California State University-Sacramento. Scott has lived and worked in Canada, Guatemala, Costa Rica, Peru and Mexico.Scott currently lives in Sandy, goes crazy over his nine niblings and is a self-proclaimed taco whisperer (@searchfortheperfecttaco).ABOUT SAN DIABLO: www.sandiablochurros.com Since 2016, San Diablo Artisan Churros has handmade literally millions of fresh churros on our mission to fill lives with happiness one churro at a time at 8,000+ weddings, corporate parties, festivals and sporting events and with 35,000 churro-making kits sold worldwide.In 2024, we launched our new frozen Take & Bake churros so that everyone can have the highest quality churros on demand. You can find our retail churro packs in Super Targets, Associated Foods, Harmons, Gelson’s and Bristol Farms and our food service churro offerings for restaurants, theme parks and sporting venues wanting a premium churro offering. In 2025, we launched crunchy gourmet churro bits called Itty Bitty Churros as an irresistible snack for retail and convenience stores as well as toppings and inclusions for restaurants, quick serve dessert shops and food manufacturers.

Jensen Savage is a trailblazer in elevating service-based businesses into realms of unprecedentedsuccess. A recipient of the illustrious "Two Comma Club" award in 2021, Jensen's midas touchgenerated over $1 million in sales from just $100k in ad spend for one of her clients.Jensen thrives at the forefront of creativity, pioneering initiatives that shatter boundaries andignite the flames of innovation. Her leadership radiates undeniable prowess, cultivating teams thatburgeon toward exceptional achievements, such as when she led a marketing team toward triplingyear-over-year revenue for a job training business.With a mentorship that’s both inspiring and transformative, Jensen seamlessly blendsmarketing acumen, strategic alliances, and metrics that matter to fuel businesses towards prosperity and influence.Most service businesses are stuck. We fix what’s broken, scale what works, and build businesses worth selling.🐐As the founder of Savage Growth Partners, I specialize in creating profit-generating strategy and running execution for service-based businesses, whether you're a solo operator or a multimillion-dollar franchisor.Our focus is on helping service businesses:🐐 Attract more leads🐐 Close more deals🐐 Build systems that make running the business smooth and efficient🐐 Increase enterprise value so you can either sell the business or pocket the profits (most businesses aren't sellable, we change that.)🐐 Scale without wasting money or hitting avoidable obstaclesAbout Me:🏆 ClickFunnels 2 Comma Club Award💼 Scaled businesses from zero to multi-millions📰 Featured in Forbes, Yahoo! Finance, Wired, NY Times (organically)💰 Over $1M in monthly ad spend under management📈 9X ROI Average for Clients💸 Partner & marketing champion for scrappy service businesses ready to growReady to take your service business to the next level? Shoot me a message, and let’s explore how we can achieve your growth goals together! 💥➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Taking aptitude to another level with, resultsHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this powerful episode of the Go4CEO Podcast, we sit down with Anna Maria Vito, a dynamic leader at The VITI Companies, a multi-generational business built on a foundation of integrity, relationships, and long-term vision. As a key figure in the company’s continued evolution, Anna Maria offers deep insights into the challenges and rewards of sustaining a family business through multiple generations while embracing innovation, leadership, and legacy.

The VITI Companies, founded over 80 years ago, have grown into a trusted name in insurance, risk management, and employee benefits solutions. Anna Maria shares the rich history behind the organization and how she and her team continue to build on the values instilled by previous generations. With a keen understanding of how to blend tradition with transformation, she walks us through how The VITI Companies stay relevant and resilient in an ever-changing market.

Throughout the conversation, we explore the critical components of generational business success—from clear succession planning and mentorship to adaptive leadership and embracing new technologies. Anna Maria emphasizes the importance of fostering a culture that respects the past while empowering the next generation to lead with purpose and vision.

We dive into key strategies for aligning family dynamics with business goals, building trust within the organization, and developing leaders who understand the company’s legacy and the demands of the future. Whether you’re leading a family business, preparing for succession, or just starting your journey as an entrepreneur, Anna Maria’s insights will leave you inspired and better equipped to build a business that lasts.

What You’ll Learn in This Episode:

• How The VITI Companies have sustained multi-generational success

• Anna Maria Vito’s leadership approach to growth and legacy

• Best practices for succession planning in family-owned businesses

• How to balance tradition with innovation in a generational enterprise

• Insights on maintaining a strong company culture through change

This episode is a masterclass in generational leadership, business sustainability, and the mindset it takes to lead with both purpose and performance. Don’t miss this conversation with one of the most thoughtful voices in the world of family-owned businesses.

Subscribe, rate, and share this episode if you’re passionate about legacy, leadership, and the power of building something that lasts for generations.

Neil Twa, CEO of Voltage Holdings. In this episode, we're diving into the most powerful strategies to help you build and scale your eCommerce empire to 6-9 figures, just like he's done it with multiple brands over his 17+ years in the industry.If you're committed to making your first or next million, tune in as we cover:⚡ Amazon FBA Mastery - Learn the insider tips that helped me scale to 9 figures⚡ TikTok Shops & Shopify - The next frontier of eCommerce and how to leverage them⚡ Marketing & Business Growth - The strategies that drive results⚡ M&A, Brokering & Buying/Selling Businesses - What every entrepreneur needs to know⚡ Systems & Operations - Building a scalable business foundation⚡ Mindset - How to think like a high-performing entrepreneurIf you're ready to take your business to the next level, hit that subscribe button and turn on notifications.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Drive the product that makes most sense to scaleHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews #AmazonFBA #Shopify #TikTokShops #EcommerceSuccess #BusinessStrategies #EntrepreneurMindset #BusinessGrowth #MABrokerage #VoltageHoldings

Imagine traveling across the USA, meeting nearly 1,000 business owners, and discovering the power of connecting the right people. Through this journey, we’ve built high-impact peer groups, bringing together entrepreneurs, CEOs, and business leaders to share knowledge, solve challenges, and grow together. From coast to coast, we’ve seen firsthand how the right connections spark innovation, drive success, and create lasting relationships. Whether in boardrooms, coffee shops, or conference halls, our mission is to curate powerful entrepreneur networks that inspire growth, collaboration, and breakthrough thinking. Join us on this adventure of business, networking, and transformational leadership!➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews