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Behind the Boost

Behind the Boost

Auteur(s): Boostability
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 Welcome to Behind the Boost, a show that spotlights entrepreneurs, agency owners, and marketing professionals who share a common mission: helping small businesses succeed online. Hosted by Nic Padilla, each episode explores the career paths, personal stories, and defining moments that brought these leaders into the digital marketing space and what keeps them motivated to make an impact.Boostability
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  • From Hustle to Legacy: A Conversation with Joshua Johnston Part 2

    From Hustle to Legacy: A Conversation with Joshua Johnston Part 2
    Sep 23 2025
    In part 2 of our interview with entrepreneur and agency consultant Joshua Johnston, he shares more of his journey, from selling a multi-million dollar e-commerce agency to building a consulting firm focused on helping others achieve the same success. While Part 1 covered the origin story, this episode digs into what happens next: scaling new ventures, building trust in a saturated market, and learning how to play the long game in business.

    Joshua opens up about the early challenges of consulting, why lead generation is more about consistency than tactics, and how he’s helped agencies grow from scrappy startups to seven-figure powerhouses. He speaks candidly about his personal philosophies on content creation, delayed gratification, and what it really takes to grow something meaningful over time.

    Chapters
    [Start] Bootstrapping to a $4.5M Exit: Joshua reflects on building and selling his first agency in the D2C space.
    03:16 Case Studies That Matter: He shares real-world examples of how Hydra helped clients scale to multi-six and seven-figure revenues.
    05:54 The Lead Gen Myth: Why “everything works” in lead generation if you're willing to commit, and how most agency owners sabotage themselves by giving up too early.
    09:57 Humanizing Your Marketing: Joshua explains why live events, personal brand, and building trust are more powerful today than yet another funnel or VSL.

    Links and Resources
    • Joshua Johnston on Instagram: @joshykobyashi
    • Joshua Johnston on LinkedIn
    • Alex Hormozi – Entrepreneur known for “value stacking” and his book, $100M Offers
    • Russell Brunson – Co-founder of ClickFunnels, credited with popularizing modern online sales funnels
    • ClickFunnels – Online sales funnel builder
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    16 min
  • From Hustle to Legacy: A Conversation with Joshua Johnston Part 1

    From Hustle to Legacy: A Conversation with Joshua Johnston Part 1
    Sep 22 2025
    In this first episode of a three-part series, Joshua Johnston shares the unexpected journey that took him from personal training and bootcamp fitness to building and selling a multimillion-dollar eComm agency. He reflects on his upbringing in metro Detroit, early lessons in small business from his dad, and the turning point when a friend introduced him to “internet money.” What started as a part-time social media side gig turned into a cross-country move and the launch of a life-changing career.

    Joshua opens up about his fitness background, the transition to operations and marketing, and why most early success is less about strategy and more about grit. This episode lays the foundation for how he went on to scale a business worth millions, and why the mindset behind it matters more than the tactics.

    Chapters
    [Start] Nashville, Tacos, and Conference Serendipity: Nic and Joshua recount how they met at a less-than-stellar event and bonded over shared vibes and tacos.
    04:06 From Detroit to Grand Rapids: Joshua shares his Michigan roots, his dad’s businesses, and how Detroit’s transformation parallels his own.
    09:00 Scaling Fitness, Learning Business: How working for FitBody Bootcamp introduced Joshua to leadership, operations, and personal development.
    11:50 From Gym Floors to Internet Money: The story of Joshua’s first $2K/month social media gig and how it became the stepping stone to his agency career.

    Links and Resources
    • Joshua Johnston on Instagram: @joshykobyashi
    • Joshua Johnston on LinkedIn
    • Hydra Consulting – workwithhydra.com
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    14 min
  • Smarter Growth Through Systems and Strategy with Stefanie Kim

    Smarter Growth Through Systems and Strategy with Stefanie Kim
    Sep 19 2025
    Host Nic Padilla speaks with Stefanie Kim, founder of ASA Marketing Solutions, about her powerful transition from corporate marketing veteran to systems-focused agency owner. With nearly three decades in the industry, Stefanie shares how losing her voice to spasmodic dysphonia forced her to reinvent her identity, embrace the backend of business operations, and build a scalable agency rooted in strategy, automation, and service.

    Stefanie unpacks how AI can supercharge marketing, but only when trained correctly, and why most businesses miss the mark by skipping strategy and personalization. She also dives into her virtual employee model for service providers, her belief in visibility-first marketing, and the value of time freedom as a single mom of five.

    Chapters
    [Start] From Corporate to Entrepreneur: Stefanie shares how a career shift and personal loss led her to launch her own agency.
    03:06 Building Smart Systems: She explains how automation and AI free up business owners to focus on what they do best.
    06:38 Finding Her Voice Again: A vulnerable look at Stefanie’s voice disorder and how it shaped her personal and professional journey.
    11:28 Lead Gen and Virtual Support: Stefanie outlines her agency’s services—from SEO to AI-powered virtual employees.
    16:54 Family, Freedom, and Motorcycles: She reflects on balancing motherhood, work, and joy—with road trips and open roads.

    Links and Resources
    • Connect with ⁠Stephanie Kim⁠
    • Check out her agency on ⁠LinkedIn
    • ASA Marketing Solutions
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    21 min
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