What kind of content should you post on TikTok to bring in local clients? In this episode, I break down what’s actually working (and what’s a total waste of energy) when it comes to growing your local beauty clientele on TikTok! After managing multiple TikTok accounts for salons and beauty pros across the country, I’ve seen what moves the needle. Spoiler alert: it’s not always going viral.

I share real strategy & visibility tips along with the types of content that put you in front of local potential clients. Plus, I dish on my own TikTok experiments, what’s getting clicks, and what you can start doing today without burning out or going into content overload.

If you want to make TikTok work for your beauty biz—this one’s for you.

What you’ll learn in this episode:

• Why the viral chase is killing your momentum (and what to do instead)
• The mistake most beauty pros make with hashtags (it’s costing you $$$)
• Why “boring” videos might secretly be your best performers
• How to get TikTok’s creepy-smart algorithm to actually work for you
• Why putting your face—and your opinions—on camera is game-changing
• How to start posting on TikTok without doubling your workload
• How storytelling can turn casual viewers into obsessed, loyal clients
• The pros and cons to controversial posts that reach beyond your audience
  
  

There are so many opportunities to make money on TikTok! Grab a pen and notebook then hit play. This one’s gonna light a fire!

Resources:

• Metricool: This is the content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same post to go up on multiple platforms at once. Work smarter, not harder!
  Check it out here: https://f.mtr.cool/WRLGLA
• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever feel like you're being pulled in a hundred directions trying to build a beauty business, raise a human, stay inspired, and still somehow remember to eat lunch? Same. That’s why I couldn’t wait to bring Shelby Tarleton on the show! She's not only the lash industry icon behind Pink Lady Lash, Lash Boss Academy and Lash Boss Summit, but she’s also someone who keeps it refreshingly down to earth.

Shelby shares insights behind running events like Lash Boss Summit, how she avoids burnout between business and motherhood, and why knowing your body might be the biggest business hack you’re not using yet. We also chat about the future of the lash industry, why continued education can make or break your future client base and more!

Tune in to be inspired (and take notes) from Shelby’s incredible business growth and personal journey along the way.

What you’ll hear in the episode:

• What inspires Shelby to keep expanding her lash empire?
• How motherhood cracked open a whole new way of managing time
• Shelby’s must-do routines for getting ahead and staying sane
• How does cycle syncing help with productivity, launches, and conflict resolution?
• How to spot a valuable industry event vs. one that’s just trying to sell you stuff
• Tips for introverts who want to make real connections at events (without the small talk hangover)
• Why the lash industry is thriving because of women who give freely
• The advice every ambitious mama needs to hear (especially when guilt tries to creep in)
  
  

Hit play then share your favorite takeaway! Screenshot and share what you loved about the episode or send me a DM - I’d love to hear from you.

About Shelby:
Shelby is a salon owner and educator in Austin, Texas with two brick and mortar locations - Pink Lady Lash and Lash Boss University. She's the organizer of Lash Boss Summit and Lash Boss Retreats and also hosts Lash Boss Radio.

Connect with Shelby:

https://www.instagram.com/shelbythelashboss

Lash Boss Summit: www.lashbosssummit.com

Lash Boss Retreats: www.lashbossretreats.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Have you ever wondered how to keep your business running when your heart feels like it’s barely holding together? In this episode, I open up about navigating grief while still showing up for your clients, your kids, and yourself. This is a real talk about the messy middle, the breakdowns, the deep breaths, and what helped me keep going during some of the heaviest seasons of my life.

From personal loss to unexpected life changes, I share what grief has looked like for me as a beauty business owner and how I’ve made space for both mourning and momentum. You’ll hear about the small habits that helped me get out of bed, the boundaries I had to draw, and the power of asking for help even when it's uncomfortable. If you're in a season of heartache and still holding everything together, this one’s for you.

In this episode, you’ll hear:

• How do you keep going when it feels impossible to get out of bed?
• Why is it important to let yourself actually feel your feelings — and how do you even do that?
• How can you care for your body when your mind and heart are in survival mode?
• When it’s okay to scale back, and how to do it without guilt
• Why might putting your phone down be one of the best things you can do for your healing?
• What support can look like even if you don’t have a village nearby
• The wellness practices that help shift my day and help re-center.

If you’re in the thick of it or supporting someone who is, I hope this episode brings you some comfort, practical support, and a reminder that you’re not alone.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if the “secret” to success isn’t necessarily flashy marketing but relentless consistency? In this episode, I sit down with 2024 Lash Trainer of the Year Sandra Lee. She’s the founder of Lashfullee Academy & Studio and the creator of the viral Three-Second Fanning Method neither of which she planned for in the beginning of her lash career.

We dive into the behind-the-scenes truth of how she went from barely scraping by with part-time jobs to being recognized by the lash industry’s
biggest names. Spoiler alert: her journey involved burnout, a few thrown tweezers (so relatable!), and a whole lot of figuring it out the hard way.

Tune in for our convo on industry innovation, modern lash education, and why consistency and community are so key to lash artists’ growth and success.

In this episode, you’ll hear:

• How Sandra went from survival mode to building a lash empire
• The unexpected way she became Lash Trainer of the Year (plus bts of applying for the Lashie Awards!)
• Why throwing her tweezers (almost) led to her signature technique
• What do most lash trainings miss and how do we fix it?
• How she built a 16-person team and why she scaled back
• Real-talk about burnout, boundaries, and building better, not bigger
• What was the mindset shift that transformed her confidence and business?
• Her top tips for consistent client retention that solo artists can use
  
  

More about Sandra:
Sandra Lee is the 2024 Lash Trainer of the Year and a PLA Powered Trainer within the Trainer Pro Network. As a 2x Lashie Award-winning educator and founder of Lashfullee Academy & Studio, she has spent the past six years developing innovative techniques like the Lashfullee 3-Second Fanning Method to help lash artists improve speed, consistency, and quality. Sandra is known for her personalized, hands-on training and mentorship that empowers others to thrive in the lash industry. Her mission is to help artists become consistent and efficient by sharing real solutions to the struggles she once faced—so they don’t have to.

Connect with Sandra:

• Instagram: www.instagram.com/lashfullee

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever wish you could sit down with a fellow lash biz owner and talk real talk - the kind that doesn’t sugar-coat the hard stuff but also reminds you why you started? That’s exactly what this episode is. For our 100th episode (still can’t believe it!), I bring it back to where it all began - just me, my mic, and sharing from my heart to you.

I share 33 lessons I’ve learned through building businesses, raising a family and figuring things out as I go. Some are personal, some are practical, all from the heart. If you’ve ever felt like you’re doing this alone, I hope this reminds you: you’re not.

What you’ll hear in this episode:

• The hard truth about chasing goals and still enjoying the present
  
  
• How can you handle bad reviews without spiraling?
  
  
• Where do you draw the line between having boundaries vs being flexible?
  
  
• Why giving grace (to others and myself) has changed everything
  
  
• What daily habits actually move the needle (hint: not constant hustle)
  
  
• Why surrounding yourself with the right people is so important
  
  
• Life is short - be cringe!

THANK YOU for listening to Lash Biz Babes! This podcast wouldn’t be the same without you. While I celebrate 100 episodes, I’m also celebrating you and cheering for you every step of the way.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Missed the Lash Biz Babes Online Conference 2025? I've Got You! If you weren’t able to join us live, don’t worry - you can still catch every powerful session, speaker, and strategy shared at the Lash Biz Babes Online Conference 2025!

This episode gives you a sneak peek with some short clips straight from the conference, but if you’re ready to dive all the way in, you can grab the full replays and learn how to grow, scale, and thrive in your lash or beauty business.

💻 Get lifetime access to the full conference replays for just $128

✨ Or split it up - 2 monthly payments of $68

Tap the links below to choose your option and start learning today!

Pay in Full: https://lashbizbabesacademy.teachable.com/purchase?product_id=6247394

Payment Plan: https://lashbizbabesacademy.teachable.com/purchase?product_id=6247396

Connect with the speakers + panelists:

Erica: https://www.instagram.com/xoericaschramm/

Linda: https://www.instagram.com/littlelindaslashes/

Jasmine: https://www.instagram.com/jazzysglambar_/

Deb: https://www.instagram.com/debbazzle/

Brenda: https://www.instagram.com/beautybybibillc_/

Tee the Brand: https://www.instagram.com/iamteethebrand/

Rebecca: https://www.instagram.com/msbeelashed/

Sydnee: https://www.instagram.com/pacificbeautycove/

Michelle: https://www.instagram.com/imperfectionisbeautylashes/

Mo: https://www.instagram.com/lashluva/

Kaitlyn: https://www.instagram.com/she_beauty.and.education/

Jenna: https://www.instagram.com/jennacarrollcoaching/

Crystal: https://www.instagram.com/bkeyelashes/

Francesca: https://www.instagram.com/itsfrancescarmz/

Cecilia: https://www.instagram.com/ceciliawiscomb/

Jennica: https://www.instagram.com/jennicaminer_fnp/

Cristina: https://www.instagram.com/itscristinafard/

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ready to ditch the 9-5 and go all-in on your beauty biz but also kinda sweating over health insurance, savings, and whether this whole “being your own boss” thing will actually pay the bills? You’re not alone, friend. In this episode, I pull back the curtain and get real about what it looked like when I left my 9-5 job in 2018 to go full-time in my lash business - as a brand new mom with big dreams and a tiny human who wouldn’t sleep.

I also share how my husband and I are prepping as he gears up to go full-time in his electrical business. Yep…two self-employed parents, three kids, one mortgage, and a whole lotta spreadsheets. We’ll talk financial prep, mindset shifts, and what it actually takes to make the leap.

If you’re in the thick of planning your exit strategy or already made the leap but need to find your footing, this episode is your permission slip, pep talk, and practical guide all in one!

In this episode, you’ll learn:

• What I wish I knew before leaving my 8-5 job to go full-time in my lash business
• How having a partner with a steady income impacted my journey (we need to talk about this more!
• What are the money planning moves we’re making as a two-entrepreneur household?
• Why consistency is the key to predictable income
• Tips for buying a home when you’re self-employed (from my personal experience)
• How to create a marketing and visibility plan that doesn’t rely on hope and hashtags

Hit play and let’s talk about what it really looks like to make your beauty business your full-time gig.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Is continuing education actually worth it... or just another thing beauty pros feel pressured to invest in? In this episode, I share my own real-world journey through lash trainings, trial-and-error, and that moment I realized, years in, that there were skills I desperately needed but never got in school. (Spoiler: It wasn’t more lash maps.)

I also open up about what I wish I’d done differently, how to know when it’s time to invest in a course (and when it’s not), and what kind of education really helps you stand out - not just in your skills, but in your income, freedom, and confidence as a solo beauty business owner. Plus, I give you a peek into the Lash Biz Babes Conference and why it’s become such a full-circle moment for me.

What you’ll learn in this episode:

• What’s missing from most beauty school curriculums?
  
  
• How to figure out what kind of education you need next
  
  
• Can the right course actually fast-track your income?
  
  
• What should you ask before signing up for any class or coaching?
  
  
• How bad habits (in biz or technique) holding you back
  
  
• What’s one mindset shift that could change everything?

If you’ve been debating whether that next training or business course is worth the money (or just feeling overwhelmed by all the options), this one’s for you.

Speaking of continuing education, have you gotten your ticket to Lash Biz Babes Online Conference 2025?! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Use code “LBB2025” to get $50 of your ticket. (Available for the pay-in-full option only) Learn more and grab your ticket at www.lashbizbabesconference.com.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm