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Marketing Made Simple

Auteur(s): MarketingMadeSimple.com
  • Résumé

  • Does your company have a clear message? If not, it could be costing you thousands if not more. The Marketing Made Simple podcast will show you how to clarify your message and create an effective website, email campaign and lead generator that will convert browsers into buyers. On this podcast, marketing expert Dr. J.J. Peterson, delivers practical marketing tips rooted in the StoryBrand framework you can apply to improve your marketing, connect with customers to gain the ultimate competitive advantage and get more cash in the door each and every week. Marketing doesn’t have to be complicated. We can show you how to build your marketing the right way. Subscribe to Marketing Made Simple today!
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Épisodes
  • #160: From Local to Global—How to Adapt Your Message for International Audiences
    Jun 12 2024

    Is your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find themselves at a loss, struggling to adapt their messaging and strategies to resonate with diverse audiences. This usually leads to underperforming campaigns and missed opportunities to connect with broader audiences. In these cases, a brand needs a universal and flexible framework that accommodates different cultural contexts.

    In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins dig into the intricacies of international marketing with special guest Daan Schmidt, head of StoryBrand Netherlands. Daan shares his experiences and insights on using the StoryBrand framework in different cultural settings. You’ll learn actionable tips on how to adapt your marketing strategies for various audiences while keeping your message clear and effective. Tune in and get strategic advice that will help expand your reach and connect with customers across the globe!

    For more details on StoryBrand Netherlands, go to StoryBrand.nl.

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    Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.

    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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    29 min
  • #159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch
    Jun 5 2024

    Why does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your audience instead of drawing them in. Countless businesses find themselves tangled in jargon that might impress a fellow expert but leaves potential customers scratching their heads. Cutting through this complexity and speaking directly to your audience’s needs can be the game-changer your business is looking for. But how exactly do you do that?

    In this week’s episode, hosts Dr. JJ Peterson and April Sunshine Hawkins chat with Curt Stockwell, a StoryBrand Certified Guide and the owner of Well Dressed Walrus, a marketing agency based in Spokane, Washington. They dive into the magic of the one-liner, a succinct formula that neatly packages your customer’s problem, your solution, and the benefits they can expect. You’ll learn how to simplify your message in a way that puts your customer right at the heart of your story. Listen in and find out how to craft a one-liner that will transform your marketing efforts, making them more understandable and engaging for everyone!

    Contact StoryBrand Certified guide Curt Stockwell directly at MarketingMadeSimple.com/Curt-Stockwell.

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    Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.

    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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    35 min
  • #158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More)
    May 29 2024

    Most people wouldn't accept a marriage proposal on the first date. They want to get to know the person before making a commitment. In the same way, customers don't like it when a business quickly tries to sell something right after meeting them. And when customers recoil from a hasty sales pitch, the business loses an opportunity they may never get back. So when is the right time to make a sales pitch so that your customers feel comfortable and keep coming back?

    In today’s episode, J.J. and April talk with special guest Mehrab Reza, a StoryBrand Certified Guide and the owner of Adlantica Agency. Mehrab answers the question: “What is one thing you’ve learned that has changed the way you do marketing?“ He shares his expertise on how to approach people in a way that truly invites the customer into a relationship. Listen in and learn strategies that will earn your customers’ loyalty for the long-haul and make them repeat buyers!

    Contact StoryBrand Certified Agency owner Mehrab Reza directly at MarketingMadeSimple.com/Adlantica.

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    Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.

    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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    29 min

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