Épisodes

  • Ethical Esthetician Marketing (That’s Not Social Media BS)

    Ethical Esthetician Marketing (That’s Not Social Media BS)
    Jun 20 2025
    In this episode of Let’s Hash It Out, your favorite unapologetically authentic host, The Nerd, breaks down real-deal marketing strategies for estheticians, spa pros, and beauty business owners who are tired of chasing trends, dancing on Reels, or selling out for likes.

    If you're craving real connection, long-term growth, and marketing that doesn't feel like a scammy MLM pitch—this one's for you.

    From referral goldmines to aromatherapy as ambient marketing, this episode serves a full menu of smart, ethical, and actually effective tactics that don’t rely on social media or skeezy funnels. Whether you’re solo or scaling, this will shift your perspective and your client list.

    💡 Key Takeaways:
    • 🚫 You don’t need to be on social media 24/7 to grow your business.
    • 🫶 Referral programs are still your highest-converting strategy—if done right.
    • 🌆 Local partnerships increase trust, visibility, and bookings.
    • 📬 Print marketing isn’t dead. Done well, it builds curiosity and brand awareness.
    • 💌 Email still works—when you don’t sound like a robot.
    • 🧠 Marketing = relationship building. Focus on connection, not attention.
    • 🌿 Aromatherapy and sensory branding can subtly market your business.
    • 🗣️ Speak your truth: let your marketing reflect your authentic voice.
    • 🔍 Define your brand message so it magnetizes the right clients.
    • 🤖 Don’t let algorithms control your success. Strategy beats scrolling.

    Chapters!
    00:00 - Intro: Ethical Marketing Strategies for Estheticians
    02:43 - Leveraging Referral Programs for Real Growth
    05:20 - Building Hyper-Local Partnerships That Work
    08:09 - Print Marketing Still Works – Here’s How
    10:48 - Email Marketing Without the Cringe
    13:42 - Aromatherapy & Sensory-Based Branding
    16:05 - Why Authenticity is the Ultimate Marketing Strategy
    19:33 - Your Brand Voice is Your Secret Weapon
    21:27 - Final Thoughts: You’re Not Lazy—You’re Just Smart


    🔧 Need Help Implementing This? Your Marketing Team at FacetsOfHospitality.com is your behind-the-scenes secret weapon for campaign planning, creative strategy, and done-for-you content that sounds like you, not a bot. Stop struggling solo—get support that gets it.

    Connect with our team to be featured on this podcast at FacetsTV@gmail.com

    GetMeOils.Shop - We are linking essential oils we use here
    GetMeOils.com - We are building this to be a resource for essential oil use, marketing & education.
    Find the whole podcast of all the things on LetsHashitOut.org

    Get all the facets and connect to The Facet Method to help your business grow with The Nerd's link at FacetsOfInspiration.tv

    As always YOU ROCK! Tag YOUR MARKETNG TEAM in your hospitality marketing efforts for an AUDIT or a SHOUTOUT :) @FacetsofHospitality

    Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-is-mind-control--6677554/support.
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    30 min
  • Marketing Like a Nerd: SEO, Ads, and What Your DNA Might Say About Your Skin

    Marketing Like a Nerd: SEO, Ads, and What Your DNA Might Say About Your Skin
    Jun 12 2025

    Marketing Like a Nerd: SEO, Ads, and What Your DNA Might Say About Your Skin

    Hosted by: The Nerd on Your Marketing Team
    Channel: Let’s Hash It Out (submitted for NASNPROtv syndication) If you’re an esthetician who’s tired of chasing trends, burning out on content creation, or wondering why your “consistent posting” still isn’t filling your books—this episode is your permission slip to think differently.
    💥 No fluff.
    💥 No generic Canva quote posts.
    💥 No surface-level “six-figure spa” talk. Just real marketing insights, bold strategy, and a few curveball questions—like what if your DNA actually matters in how your skin reacts to treatments… and how your esthetician could use that information to serve clients better? In this episode, The Nerd unpacks:
    • What actually works in spa marketing (SEO, ads, brand voice—not reels for the algorithm)
    • Why most estheticians sabotage their own growth by waiting to “feel ready”
    • How the Facet Method blends SEO, paid ads, and done-for-you content
    • Interesting genetic markers that could (maybe) influence facial results
    • Why marketing needs to be honest, not hyper-curated
    Perfect for estheticians, spa owners, or skincare educators who:
    • Think independently
    • Don’t fit into the “Instagram estie” mold
    • Want marketing that aligns with real values, not vanity metrics
    • Appreciate strategy, integrity, and a little side of science
    🛠 Resources mentioned:
    • The Facet Method SEO + Ads
    • RACE MODE Website Audit
    • Free Tip-4-Tip strategy sessions- scroll down for the qualifier quiz
    This episode is for the real ones. The critical thinkers. The pros who want to grow with clarity—not chaos.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-is-mind-control--6677554/support.
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    17 min
  • Marketing Minutes: Finding Confidence

    Marketing Minutes: Finding Confidence
    Aug 20 2024
    Confidence in Yourself or lack of it can cause your marketing to freeze... Let's hash it out with @TheNerdInCharge

    Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-is-mind-control--6677554/support.
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    16 min
  • For the LOVE of BEAUTY Marketing with The Beauty Buster Lora Condon

    For the LOVE of BEAUTY Marketing with The Beauty Buster Lora Condon
    Apr 18 2024
    Let's Hash it Out | For the LOVE of BEAUTY
    Featuring Lora Condon, LE TheBeautyBuster.com

    On this episode, we hash out the world of beauty with none other than the famous @BeautyBuster, as seen on Dr. Oz and your bestseller bookshelf list! We enjoyed discussing the raw side of beauty and how a human with skin can benefit from seeing someone who is trained to care for skin: an esthetician (or aesthetician, which is often confused with anesthesia—they are not the same!)

    What is an esthetician?
    A well-trained person who cares for skin with an in-depth look at your skincare routine and what daily habits (such as, do you have acne? wash your pillowcase more often) are causing your skincare concerns. An esthetician is also someone trained to use higher potency products to provide a better result, which your home care routine will help maintain. It's a two-step process... You & Your Esthetician... to get clear skin.

    What is NOT great?
    • Ignoring your skin because no one taught you.

    • Ignoring your skin because you feel like you don't have money to treat yourself.

    • Ignoring your skin because you're embarrassed or "men don't do that" ....


    Everyone has skin. Everyone has looked in the mirror and wondered, "Hmm... wonder what that is..." or "Wonder if I..." You don't need to redesign your face; you can simply learn to wash it properly—that's a good start!


    These opinions are mine. @TheNerdInCharge is an entertainment-only podcast that promotes products or people who SHINE bright. We intend to direct people to see the appropriate licensed person for their concerns. At no point in this podcast or on FacetsofInspiration.tv are we providing any medical advice, prescriptions, or protocols; we are just sharing ideas of what we are into and what works for us.

    Oh! And if you love ROMANCE! This amazingly talented esthetician and educator has written some books! Check it out at www.TheBeautyBuster.com

    Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-is-mind-control--6677554/support.
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    1 h et 26 min
  • Healing From Body Dysmorphia with The Skin Tessa and The Beauty Buster on NASNPROtv | Cross-Posted

    Healing From Body Dysmorphia with The Skin Tessa and The Beauty Buster on NASNPROtv | Cross-Posted
    Mar 6 2024

    Healing From Body Dysmorphia and other discussions on NASNPROtv with Amy Wall @TheSkinTessa and Lora Condon, @TheBeautyBuster ... The full video and episode airs on Http://watch.nasnpro.tv




    Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-is-mind-control--6677554/support.
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    43 min
  • Let us help you write a book! A review from @theBeautyBuster Lora Condon

    Let us help you write a book! A review from @theBeautyBuster Lora Condon
    Feb 28 2024
    Lora Condon wrote a new book! You may know her as the author on the Best Seller's List, who was on Dr. Oz for her book, "Spa Wars," Now she's back with a romance novel that will knock your socks off!

    You'll see why lemons on her back cover photo were such an important idea when you read the chapter about limoncello......!!!!!!!......

    We were honored to help her with this project and thank her for this GLOWING review! If you find yourself in the headspace of "I need to write this book" or "I have written this book and...." then we are Your Marketing Team at Facets of Hospitality, and we hope to hear from you!

    Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-is-mind-control--6677554/support.
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    2 min
  • Be Inspired: How to network and not be an energy vampire

    Be Inspired: How to network and not be an energy vampire
    Jan 18 2024
    Be Inspired: How to network and not be an energy vampire
    Host: @TheNerdInCharge

    Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-is-mind-control--6677554/support.
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    9 min
  • The Mompreneur Mindset on Tradeshows

    The Mompreneur Mindset on Tradeshows
    Sep 26 2023
    LET'S HASH IT OUT
    Episode 2
    Host: @TheNerdInCharge

    ________
    On this episode @TheNerdInCharge discusses the TRADESHOW and her recent attendance in a SPA INDUSTRY conference asking business owners to become caramel sauce influencers!

    LESSON: If you put your heart into it, anything can be a success!

    Interested in becoming a SPA INFLUENCER of Indulge Right Foods? Visit http://www.indulgeright.com/spas

    Need marketing help? Contact Your Marketing Team at Facets of Hospitality

    Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-is-mind-control--6677554/support.
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    24 min