🛠️ Design Like Tony Stark: XR, AI & the Industrial Metaverse with Siemens’ Ben Widdowson

Think Jarvis-style voice commands and holographic prototypes are still sci-fi? 🚀 In this episode, host Ely Santos sits down with Ben Widdowson—Head of Marketing for Immersive Engineering at Siemens—to break down how extended reality, real-time CAD, and AI copilots are already reshaping the way Sony and other manufacturers build the products you love.

🔊 Press play to learn:

• Why the “digital thread” matters—and how breaking it kills speed, quality, and sustainability.

• Sony’s secret weapon: a headset + software stack purpose-built for engineering, not gaming.

• 25 % productivity? Try weeks-to-minutes. Real-world wins in automotive, furniture, and consumer electronics.

• From desktop to design cave: what true-scale digital twins do that 2-D screens never can.

• Voice-controlled CAD & generative-AI prompts—how close we are to full Jarvis workflows.

• The hardware roadmap: smart glasses vs. “heavy-lift” headsets (and where each one wins).

Whether you’re a product designer, XR dev, or marketer chasing the next tech wave, this conversation is your cheat-code to the industrial metaverse.

Connect with Ben → LinkedIn @ Ben Widdowson
Follow Ely → LinkedIn @ Ely Santos

🎧 Enjoying Metavertising? Tap Follow, leave a ⭐⭐⭐⭐⭐ review, and share the episode with a friend who still thinks XR is “just for gamers.”

#IndustrialMetaverse #XR #AI #ProductDesign #Siemens #Sony #Metavertising

🎮 From Roblox to Record-Breaking Reach: How Brands Can Win Gen Alpha with Animation

Think Roblox is “just a game”? Think again. In this episode, host Ely Santos sits down with Will Bryan—co-founder of Yes Sir Media and indie-film-turned-metaverse storyteller—to reveal why the blocky platform may be the most cost-effective, culture-native way to launch IP, super-charge YouTube retention, and spark the next Skibidi-level phenomenon.

Hit play to learn:

• Why Roblox’s “janky” graphics actually outperform AAA visuals with kids—and how studios are turning that quirk into comedy gold 🎨

• The YouTube blueprint Will swears by: killer hook, mid-episode peak, 30-second pattern breaks & a cliff-hanger that demands the next click ⏩

• How brands can adapt legacy IP—or launch something totally new—without tripping over Roblox’s TOS or losing creative control 📜

• The secret “meme flywheel” that turns episodes into TikTok-ready moments fans remix, repost, and make their own 🔄

• What it will take to birth “the next Skibidi Toilet”—and why bravery beats formula every time 🚀

Whether you’re a marketer hunting fresh channels, a studio chasing faster pipelines, or a creator dreaming of billion-view fame, this conversation is your cheat-code to metaverse-first storytelling.

🔗 Connect with Will on LinkedIn
🔗 Follow Ely on LinkedIn

💡 Liked the episode? Rate, review, and hit Follow so you never miss the trends redefining Metavertising.

#MetaverseMarketing #RobloxAnimation #GenAlpha #BrandStorytelling #PodcastSEO

Is XR yesterday’s buzzword? Not if Jeremy Dalton has anything to say about it. The accountant-turned-immersive-tech lead who launched PwC’s first global VR/AR team sits down with host Ely Santos to strip away the hype and show where extended reality is already cutting costs, unlocking new revenue and teaching 150 000 students at scale.

🎧 Hit play to discover:

• 🔄 The XR-AI feedback loop that spawns worlds on demand, tailors UX in real time and personalises corporate training programmes.

• 🕶️ Why UX—not hardware power—is today’s adoption bottleneck, and how Meta Ray-Bans and omnidirectional treadmills hint at the next big form-factor win.

• 💼 A CEO-friendly take on true ROI: cost, compliance friction and the single metric execs really care about.

• 🎢 Location-based VR as the “arcades of the 2020s” and the gateway to mass consumer buy-in.

• 📚 Jeremy’s upcoming Reality Check (2nd ed.) and his quest to open the world’s first immersive-technology museum—featuring artefacts dating back nearly 200 years.

“Even if you max out AI, you still need XR—and vice-versa. Diversify your tech stack like you diversify your investments.” — Jeremy Dalton

Tap FOLLOW, and share with a colleague still stuck in the hype cycle.

And don't forget: Keep up with host Ely Santos on LinkedIn for more metaverse‑marketing insights.