Épisodes

  • University of Toledo's Deidre Jones Equips the Next Generation of Selling Professionals
    Jul 16 2025

    This is episode 774.

    Read the complete transcription on the Sales Game Changers Podcast website here.

    This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance.

    Watch the interview on YouTube here.

    The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

    FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

    Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

    Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

    Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Deirdre Jones Director of the University of Toledo, Edward H. Schmidt School of Professional Sales.

    Find Deirdre on LinkedIn.

    DEIRDRE'S ' TIP: “We create a safe environment where students can fail fast, learn, and get back up stronger. We teach our students to sell with confidence, courage, and compassion."

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    28 min
  • Marketing's Role in Producing Content That Builds Trust and Closes Complex Sales
    Jul 14 2025

    This is the second episode of the “Marketing and Selling Effectiveness Podcast.” Every other Tuesday, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications.

    Watch the video of this podcast on YouTube here.

    The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

    FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

    Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

    Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

    On today’s show, Julie shared insights on how marketing organizations can develop better content to help the sales process flow. Center for Elevating Women in Sales Leadership president Gina Stracuzzi also appeared on today’s show.

    Find Julie on LinkedIn.

    JULIE’S TIP: “Good content will strengthen trust. Your customer will think, ‘These guys know what I need. They’re answering my questions. I’m excited about it. I’m learning—and they’re the experts.’

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    24 min
  • How Selling Professionals Can Differentiate and Outperform with Marcus Sheridan
    Jul 10 2025

    This is episode 772.

    Read the complete transcription on the Sales Game Changers Podcast website.

    This Sales Game Changers Podcast episode features a return to the show by Institute for Effective Professional past keynote speaker Marcus Sheridan.

    Marcus was the keynote speaker at the 2015 IEPS Award Event.

    The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

    FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

    Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

    Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

    On today's show, Marcus discusses his new book "Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader."

    Find Marcus on LinkedIn.

    MARCUS' TIP: "The fastest way to build trust and rise above the noise in B2B sales today is to show up on video—face-to-camera, one-to-one. Your prospects don’t need another email. They need to see you, hear you, and feel like they already know you before the first meeting."

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    28 min
  • Three Keys to AI Success in Sales Organizations with Zeev Wexler
    Jul 7 2025

    This is episode 770.

    Read the complete transcription on the Sales Game Changers Podcast website here.

    This is the third episode of the “AI and Selling Effectiveness Podcast.” Every other week, the IEPS posts a new show with IEPS Selling Essentials Marketplace partner Zeev Wexler from Viacry.

    Watch the video of this podcast on YouTube here.

    The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

    FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

    Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

    Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

    Today’s show featured three things sales organizations must be considering for AI in selling effectiveness from Expert in Digital Marketing, Blockchain & AI for Strategic Business & Revenue Growth Zeev Wexler, President of Viacry.

    Find Zeev on LinkedIn.

    ZEEV’S TIP: “Every company today needs an AI governance board — people inside the company who look at what’s good and bad, what’s possible and not, where the risks are low and where they’re high. Without it, it’s the Wild West—and that’s how you get hurt.”

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    18 min
  • Helping Students Break into Sports Sales at the Highest Level with Baylor’s Lane Wakefield
    Jul 2 2025

    This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance.

    Watch the interview on YouTube here.

    The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

    FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

    Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

    Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

    Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Dr. Lane Wakefield from Baylor University.

    Find Lane on LinkedIn.

    LANE'S' TIP: “We try to teach our students to choose their first job by who the manager is, and less so if it’s a sport or a team that they like.”

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    31 min
  • What Really Matters to Government IT Buyers Right Now with Paul Smith
    Jun 26 2025

    This is episode 769.

    Read the complete transcription on the Sales Game Changers Podcast website here.

    This Sales Game Changers Podcast episode features a return to the show by Institute for Effective Professional selling 2017 Lifetime Achievement Award winner Paul Smith.

    Watch the video of this podcast on YouTube here.

    The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

    FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

    Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

    Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

    On today’s show, Paul discusses what IT selling professionals must do to help their Federal customers. Great advice for how to end the Federal fiscal year with aplumb.

    Find Paul on LinkedIn.

    PAUL’S TIP: “Find reasons to be face-to-face with your customers—consistently and with purpose. That’s how trust is built and value is delivered.”

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    25 min
  • Marketing’s Evolving Role in Driving Sales Effectiveness with Julie Murphy
    Jun 23 2025

    This is episode 768.

    Read the complete transcription on the Sales Game Changers Podcast website.

    This is the first episode of the “Marketing and Selling Effectiveness Podcast.” Every other Monday, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications.

    Watch the video of this podcast on YouTube here.

    The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

    FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

    Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

    Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

    On today’s show, Julie shared some of her ideas on how Marketing organizations are evolving in their critical need to work with the Sales organization to accelerate the path to revenue.

    Find Julie on LinkedIn.

    JULIE’S TIP: Grab lunch with your best friend in marketing. Or if they’re not your best friend, if you barely know them, you especially need to get lunch, maybe a few lunches. The first step to putting together a really cohesive, effective plan is regular communication.”

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    22 min
  • Why More Companies Are Hiring Professional Sales Majors with Ball State’s Chris Wilkey
    Jun 19 2025

    This is episode 767.

    Read the complete transcription on the Sales Game Changers Podcast website.

    This is a special episode of the new “Office Hours – Sales Professors Unplugged Podcast.” The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance.

    Watch the interview on YouTube here.

    The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

    FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

    Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

    Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

    Today’s show is a special “Office Hours – Sales Professors Unplugged” episode featuring Chris Wilkey, Director of the Ball State University Center For Professional Selling.

    Find Chris on LinkedIn.

    CHRIS’ TIP: “Great salespeople don’t force the sale. They earn trust by showing they’re listening and willing to serve—even if it means saying, ‘You don’t need this.'”

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    35 min