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If you’re posting, branding, and “working on your website” but not actually closing clients, this episode is your wake-up call.

Sales strategist Katie Nelson (The Sales Catalyst and CEO of Sales Uprising) breaks down why so many first-time founders drown in marketing while starving their business of cash.

If you’ve ever avoided sales because you’re introverted, uncertain, or afraid of hearing “no,” this conversation will change how you think about selling forever.

📌What’s covered:

• How to stop hiding behind “busy marketing work” and finally face the sales conversations your business is starving for.
• Why quiet, thoughtful founders can actually crush it in sales, and how to turn your introversion into a superpower.
• The hard truth about why your beautiful website and content aren’t converting, and what has to change before clients start saying yes.
• How to break free from living off random referrals and build a sales pipeline that feels steady, intentional, and in your control.
• How to turn the sting of “no” into data, confidence, and momentum instead of doubt, shame, and hiding from selling.

Katie Nelson, Founder and CEO of Sales UpRising, has built her business around this message: Cashflow Is Oxygen. She is committed to bringing the fun back into sales and helping her clients grow their small businesses into six-figure-plus Big League Players. Katie is a speaker, consultant, and business coach with a total 25 years of sales expertise and $150 million sold in products and services.

🌐 Learn more about Katie https://salesuprising.com/

🤝Connect with Katie https://www.instagram.com/salesuprising

🚀The Founder’s Voice Quiz is the foundation for a client attraction system that works with your strengths, not against them.

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Most founders think they need more clients or more cash flow.
What they actually need is a new relationship with money.

What happens when your dream dies, and God uses it to rebuild your relationship with money?

In this powerful conversation, former pro athlete turned wealth advisor Matt Morizio joins Priscilla Shumba to share how losing everything led him to discover the truth about faith, money, and identity.

Together, they explore what it means to move from fear to freedom, scarcity to stewardship, and control to trust.

You’ll hear how generosity rewires the brain, why most founders secretly struggle with money anxiety, and the simple shift that can transform your business and your walk with God.

This episode is a must-listen for every faith-driven entrepreneur, purpose-led business owner, or Christian founder ready to align wealth with worship and impact with income.

📌What’s Covered in This Episode:

• How losing everything can redefine who you are in God’s economy.
• The hidden fear driving most entrepreneurs’ money decisions.
• From scarcity to stewardship — how your mindset shapes your prosperity.
• Why generosity is the fastest way to grow wealth (and faith).
• The real meaning of value-based pricing for faith-driven founders.

Matt Morizio is a man of faith, husband of 14 years, and father of seven. An entrepreneur and founder of Reconstructing Wealth, before that, he chased his baseball dreams as a catcher and pitcher in the Kansas City Royals minor league system.

Matt’s mission is to transform people’s relationship with money, from scarcity to abundance, from confusion to clarity.

🌐Learn more about Matt at https://reconstructingwealth.com/

🤝Connect with Matt https://www.instagram.com/mattmorizio/

🚀The Founder’s Voice Quiz is the foundation for a client attraction system that works with your strengths, not against them.

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Most founders are building their businesses on personal credit. This episode shows you how to flip that and fund growth the smart way.

📌What’s Covered in This Episode:

• The truth about “business credit” your bank won’t tell you, and what actually builds real corporate credit.
• Why pivoting too often can destroy your brand before it ever takes off.
• The surprising link between your EIN number and your business’s borrowing power.
• How to separate your business finances from your personal life (and finally sleep at night).
• When taking on debt is the smartest move you’ll ever make as an entrepreneur.

Sue Schuster is a Corporate Credit and Profit Acceleration Coach who helps small business owners access funding, grow sustainably, and protect their personal credit. With 20+ years as a business owner, Sue built and sold a successful swim school.

🌐Learn more about Sue https://sschuster.profitturing.ai/

🤝Connect with Sue LinkedIn

🚀The Founder’s Voice Quiz is the foundation for a client attraction system that works with your strengths, not against them.

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Every founder hits that wall; too much to do, too little help. But what if your first A-player hire didn’t need a salary?

In this episode, discover how to use AI as your first team to build a solid foundation, scale faster, and think like a CEO.

📌What’s Covered in This Episode

• How to transform AI from a “know-it-all bestie” into a strategic A-player.
• The simple mindset shift that turns AI into your business’s most productive team member.
• The right (and wrong) way to use AI for writing, research, and content creation.
• How to treat AI like a team hire (not a tool).
• The one overlooked principle that separates founders who scale with AI from those who get stuck in the weeds.

🚀The Founder’s Voice Quiz is the foundation for a client attraction system that works with your strengths, not against them.

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Here’s the Thought Leadership framework to steward your message in a way that feels authentic and honours your values.

📌What’s covered:

• Business as Ministry (Not Just Money): A practical blueprint for treating content, calls, and offers without getting weird about sales.
• Visibility ≠ Being Seen: The provocative idea that faithfulness leads to influence.
• The 3C Framework: How Clarity → Consistency → Connection compounds credibility and client flow.
• Obedience Over Optics: A faith-first answer to imposter syndrome that outperforms “more confidence” tips.
• Founder Voice Advantage: Why creating from your natural style is the ultimate advantage.

Resources mentioned:

🎁Take the 3-minute Founder Voice Quiz

🎥Stefanie Gass YouTube How To Have A Business Meeting With God

✨ Marketing Messaging Intensive *50%Off Limited Time Offer

🚀The Founder’s Voice Quiz is the foundation for a client attraction system that works with your strengths, not against them.

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Before you chase the next client or campaign - No one talks about this - Ask yourself: Could one lawsuit take it all away?

They call him the legal architect behind Rich Dad Poor Dad’s empire. Garrett Sutton and his son Ted reveal what founders miss most when it comes to asset protection.

📌What’s covered:

• The real reason most entrepreneurs lose everything they build.
• The most expensive mistake in business.
• How a simple legal structure can make you more credible to investors and clients.
• What crypto investors and online entrepreneurs are getting dangerously wrong about “digital protection.”
• The counterintuitive truth about privacy in the personal brand era, and how smart founders stay visible yet untouchable.

GARRETT SUTTON is the Corporate Direct Founder/CEO, Sutton Law Founder, Award-Winning Author of 11 books, Asset Protection Attorney, TENERO Financial Education YouTube Channel Host, Rich Dad Advisor, and Rich Dad's 25-Year Legal Architect of Business Protection and trusted advisor to Robert Kiyosaki (“Rich Dad Poor Dad”). His goal is to help entrepreneurs and investors maintain their privacy and advance their financial goals. Garrett’s bestselling books have sold over 1 million copies worldwide, including “Start Your Own Corporation” and “Loopholes of Real Estate”.

TED SUTTON is a Partner and Asset Protection Attorney at Corporate Direct, working with his father, Garrett. Ted delivers high-value legal solutions primarily to entrepreneurs, real estate investors and digital asset investors in all 50 states. Ted specialises in Business Law, specifically in the formation and maintenance of corporations and LLCs for entrepreneurs, real estate investors, and digital asset investors.

🌐Learn more about Garret & Ted Sutton www.corporatedirect.com

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You’ve got content, followers, and zero clients? Build a simple sales process that moves people step-by-step from click to call to conversion.

📌What’s covered in 5 minutes:

• The identity shift from “creator” to “closer”
• The real purpose of a sale (hint: it’s not money)
• Referrals over revenue
• The ‘born to sell’ reframe
• Talk beats typing

Benjamin says, "The sales process will set you free."

Benjamin Brown is the CEO of 360 Sales Consulting. He has over 20+ years of sales experience. His mantra is, "If you like it. love it, then SELL it." Benjamin is also a sales coach, author, and speaker.

Benjamin's top pick :
Master The Art Of Closing The Sale: The Game-Changing 10 Step Sales Process For Getting More Clients And Referrals by Benjamin Brown

Connect with Benjamin on LinkedIn at https://www.linkedin.com/in/360sales/

🎧 Listen to these episodes next:
The Beginners Guide To Selling : Sales Intelligence For The New Entrepreneur

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What if the “safe path” isn’t really safe at all, but a trap keeping you from your dream business?

📌What’s covered in this episode:

• The shocking decision to walk away from a multi-generational family business empire.
• Why planners, once dismissed as outdated, sparked an entire entrepreneurial ecosystem.
• The hidden dangers of chasing “easy money” business ideas.
• How the Dream-Driven Framework helps you identify the business that lights a fire inside you.
• Why most businesses die of “indigestion” rather than “starvation”, and what that means for you.

Jason VanDevere walked away from inheriting his family's 9-figure business to start his dream business from nothing.

He designed and launched a goal-setting planner called Goal Crazy, that has generated over $1,000,000 in sales and grown to serve 40,000+ customers through products, workshops, and programs.

Jason also built a $3.5M real estate portfolio and recently authored "Dream Driven," a book helping aspiring entrepreneurs create their dream lifestyle through business.

He hosts the Goal Crazy Podcast and is a proud husband and father of three.

🎁Download Jason's free guide to discover your dream-driven business idea at https://goalcrazy.com/idea

🚀The Founder’s Voice Quiz is the foundation for a client attraction system that works with your strengths, not against them.

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