Épisodes

  • 290. From Cash Flow Crisis to Confident CEO with Jennifer Kok

    290. From Cash Flow Crisis to Confident CEO with Jennifer Kok
    Jul 22 2025
    Small business owner Jennifer Kok opened her cookie business and delivered her second daughter just two days later—literally delivering babies and cookies on the same day. After running her business for 20 years and experiencing everything from bounced paychecks to franchise success, Jennifer now helps overwhelmed entrepreneurs transform into confident CEOs without burning out on social media. In this raw and honest conversation, Jennifer shares the real statistics behind small business failure (spoiler: they don't fail, they quit). She reveals the predictable pattern that causes entrepreneurs to walk away right before their breakthrough. From managing cash flow crises to building your personal board of directors, this episode pulls back the curtain on the messy middle of entrepreneurship. It provides actionable strategies for pushing through the plateau. If you've ever felt isolated in your business, questioned whether you're cut out for entrepreneurship, or wondered how to pay yourself properly, this episode offers both practical solutions and the emotional support every business owner needs to hear. What You'll Learn Why 50% of small businesses actually quit rather than fail, and how to avoid becoming part of that statistic The predictable pattern that hits entrepreneurs around year 3-4 and how to navigate "the messy middle" How to build your personal board of directors with five specific types of advisors The critical difference between working in your business versus working on your business How to conduct a business breakthrough strategy, starting with your numbers Why profit margins matter more than revenue and how to calculate what you're really earning How to find your micro audience and unique differentiator without fear-based thinking Cash flow management fundamentals that prevent payroll crises The mindset shifts that separate successful entrepreneurs from those who quit This episode features Jennifer Kok, a business coach with 25 years of entrepreneurial experience who literally delivered her baby and cookie orders on the same day she opened her business. Jennifer challenges the common belief that small businesses fail, arguing instead that they quit, particularly around the 3-4 year mark when entrepreneurs hit what she calls "the messy middle." The conversation covers Jennifer's journey from corporate America to cookie business owner, including a humbling moment when she had to put payroll on a credit card during a family vacation. This crisis became a turning point that led her to master business fundamentals and eventually help other entrepreneurs avoid similar pitfalls. Key insights include the importance of building a personal board of directors (comprising five specific types of advisors), understanding profit margins over vanity metrics such as revenue, and developing systems for working on your business rather than just in it. Jennifer emphasizes that entrepreneurial challenges aren't character flaws but navigation points toward better systems. That isolation kills more businesses than a bad strategy. The episode explores the psychological aspects of entrepreneurship, highlighting the interconnection between personal and business growth, and provides practical strategies for financial management, targeting micro-audiences, and maintaining confidence during challenging periods. Catch these additional episodes from the Game On Girlfriend® Podcast: Ep147: Are You a Significance Junkie? https://sarahwalton.com/significance-junkie/ Ep31: "Sarah Unplugged: This Is Why You Can't Focus" https://sarahwalton.com/cant-focus/ Ep132: "Never Ask, 'So What Do You Do?' Again" https://sarahwalton.com/colleen/ About Jennifer Kok: Jennifer Kok is the woman who traded corporate perks for cupcake chaos, turned frosting into a franchise, and now transforms overwhelmed, underpaid business owners into confident CEOs. With 25+ years of hard-earned entrepreneurial wisdom (including bounced paychecks, brand pivots, and franchising wins), Jen helps local businesses earn more and stress less — without selling their soul to social media. Her superpower? Spotting what's not working and fixing it fast — with pricing that pays, messaging that magnetizes, and strategies that scale. She’s an advocate for locally owned small businesses and has a heart for helping them not only survive but thrive. Whether she’s behind the mic on Main Street Success Stories Podcast, at the lake with her grandkids and goldens, or on stage inspiring fellow founders — Jen shows up real, relatable, and ready to help you rise. Free Gift from Jennifer Kok: Ready to stop spinning your wheels and start building a truly profitable business? Jennifer is offering Game on Girlfriend listeners her free 30-minute training: "3 Keys to Growing a Profitable Business." This isn't another generic business strategy session - it's the exact framework Jennifer uses with her coaching clients to help them move from ...
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    38 min
  • 289. Financial Trauma to Financial Freedom: The Journey from $500K Debt to Purpose-Driven Success with Michelle Campbell

    289. Financial Trauma to Financial Freedom: The Journey from $500K Debt to Purpose-Driven Success with Michelle Campbell
    Jul 15 2025
    What happens when financial rock bottom becomes the foundation for your life's purpose? Michelle Campbell experienced five evictions, four car repossessions, and accumulated over $500,000 in debt across 21 years—yet today she's a successful financial literacy advocate helping others break free from similar cycles. In this powerful conversation, Michelle shares how a single question shift changed everything: moving from "Why is this happening to me?" to "What am I supposed to learn from this?" Her story reveals the deep connection between self-worth and spending habits, and why financial literacy is as much about psychology as it is about numbers. What You'll Learn: How to reframe financial setbacks as opportunities for growth and learning The psychological connection between self-worth and spending patterns Why traditional financial advice often fails without addressing emotional drivers Practical steps to start building wealth regardless of your current financial situation How to have honest money conversations that break down shame and isolation The role spiritual practices can play in gaining clarity during a financial crisis Why financial literacy is foundational to overall life stability How past trauma can become the foundation for your life's purpose Michelle Campbell was born and raised in Omaha, Nebraska, and began her educational journey in South Dakota before relocating to Atlanta, Georgia, to continue her studies. During her academic pursuits, she launched a real estate investment firm, marking the beginning of her entrepreneurial path. Over the years, Michelle expanded her ventures into various industries, including horticulture, where she founded an interior scape company, and logistics, where she established a commercial trucking business. Drawing on the insights and expertise gained across these diverse fields, she transitioned into a career in the financial services industry. Michelle is the author of Bluebird, a memoir that candidly explores themes of trauma, heartbreak, and the resilience that can be found in life's struggles. She is also the founder of a nonprofit organization dedicated to empowering individuals through financial literacy and fostering economic stability. Resources Mentioned: Michelle Campbell's book: "Bluebird: A Memoir" - https://amzn.to/3IpsCBv Connect with Michelle Campbell: Website: https://bymichellecampbell.com/ Facebook: https://www.facebook.com/people/Bluebird-Memoir/61561259970143/ Instagram: https://www.instagram.com/bluebirdmemoir/ TikTok: https://www.tiktok.com/@taxshell LinkedIn: https://www.linkedin.com/in/michelle-c-1a697b318/ Connect with Sarah Walton: Website: https://sarahwalton.com/ Abundance Academy: https://sarahwalton.com/abundance-academy/ Social Media: https://www.instagram.com/thesarahwalton/ Related Episodes from the Game On Girlfriend® Podcast: Episode 230: You Deserve the Money with Bookkeeper Ashley Chamberlain Episode 206: What Women Need to Know to Manage Their Money With Lisa Crosta Episode 197: Money Beliefs That Hold You Back from Making More You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton Thank you so much for listening. I'm honored that you're here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people! (If you're not sure how to leave a review, you can watch this quick tutorial.)
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    1 h et 2 min
  • 288. From TV Producer to Six-Figure Entrepreneur: Star Cox's Biblical Marketing Secrets and Spiritual Business Journey

    288. From TV Producer to Six-Figure Entrepreneur: Star Cox's Biblical Marketing Secrets and Spiritual Business Journey
    Jul 8 2025
    Former network TV producer Star Cox shares how a profound spiritual encounter led her to quit her corporate job and build a six-figure business teaching entrepreneurs to market using Jesus's proven strategies. This episode reveals the hidden marketing principles found in biblical stories and how to apply them to modern content creation. What You'll Learn: How Jesus grew his following using clear messaging and pain point identification The storytelling framework behind biblical parables that creates transformation Why providing immediate value builds trust faster than future promises How to craft authentic calls to action that inspire genuine response The difference between spiritual business practices and traditional religion Practical exercises for tuning into your intuition and inner guidance Why emotional intelligence is essential for entrepreneurial success Key Topics Covered: Star's journey from corporate security to entrepreneurial freedom, learning to hear divine guidance through multiple channels, applying ancient wisdom to modern social media marketing, building businesses aligned with personal values, navigating economic uncertainty with faith-based decision making, and creating content that converts without manipulation. Episode Summary: This conversation between Sarah Walton and Star Cox explores the intersection of spirituality and business strategy. Star shares her dramatic career transition from network television to entrepreneurship, triggered by a spiritual experience that led her to quit her job without a backup plan. The discussion covers how biblical stories contain sophisticated marketing frameworks, the importance of emotional intelligence in business, and practical methods for accessing intuitive guidance in decision-making. Listeners will discover how Jesus's approach to growing his following translates directly to modern social media marketing, including identifying audience pain points, using transformational storytelling, providing immediate solutions, and creating compelling calls to action. The episode also addresses different spiritual perspectives on divine guidance and how to build businesses that align with personal values while achieving financial success. Resources Mentioned: Star's free five-day challenge: Convert Content to Cash Biblical marketing frameworks Spiritual business practices Content creation strategies Connect with guest Star Cox: www.bookofstar.com Social Media: IG:@bookofstar_ TikTok:@bookofstar LinkedIn: https://www.linkedin.com/in/shamaracox/ YouTube: www.Youtube.com/c/bookofstar Join the Free Convert Content to Cash Challenge: https://www.contenttocashchallenge.com/ Guest Bio: Shamara “Star” Cox is a TV producer turned marketing coach who helps six and seven-figure entrepreneurs create binge-worthy video content. With over a decade in film and television, including four years as a producer at a major network, Star walked away from corporate life when called to something greater. She now teaches biblical marketing principles and has built her own six-figure business helping entrepreneurs step into greater visibility and profitability. Other Game on Girlfriend® Episodes you might want to check out: How to Build Authentic Relationships in Business (grab link for ep283) The Psychology of Spiritual Entrepreneurship (grab link for ep253) Content Marketing Strategies That Actually Work (grab link for Ep188) Host Bio: Sarah Walton is a business strategist and sales coach who helps women entrepreneurs build profitable businesses through authentic sales strategies. Host of the Game On Girlfriend podcast, Sarah specializes in mindset work, sales psychology, and helping business owners overcome limiting beliefs around money and success. Connect with Sarah Walton: Website: https://sarahwalton.com/ Abundance Academy: https://sarahwalton.com/abundance-academy/ Social Media: https://www.instagram.com/thesarahwalton/ You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton Thank you so much for listening. I’m honored that you’re here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.) This episode is perfect for entrepreneurs seeking authentic marketing strategies, business owners interested in spiritual approaches to business building, and anyone curious about applying ancient wisdom to modern challenges.
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    44 min
  • 287. The $68 Trillion Wealth Transfer: Why the Future of Money is Feminine with Chelsea Williams

    287. The $68 Trillion Wealth Transfer: Why the Future of Money is Feminine with Chelsea Williams
    Jul 1 2025
    The largest wealth transfer in human history is already underway - and women are positioned to inherit the majority of it. But most women aren't prepared for what's coming, and the implications extend far beyond individual bank accounts. In this transformative episode, I sit down with Chelsea Williams, fractional CFO and self-proclaimed "money whisperer," who reveals the shocking truth about women's exclusion from the financial system and why the next 20 years will reshape society itself. Chelsea accidentally discovered accounting in college when everyone told her to avoid it. That "mistake" led to a career revelation: she had a natural gift for numbers, but more importantly, she understood that money conversations needed a completely different approach - especially for women. Episode Highlights: The Historical Context Most Women Don't Know Chelsea breaks down the "financial algorithm" - how the financial system was built by and for white male property owners for 99% of its existence. Women couldn't even get credit cards without male co-signers until 50 years ago. We were literally listed as assets on men's financial applications. The Coming Wealth Revolution, as baby boomers pass away over the next two decades, trillions of dollars will transfer to their heirs - with the majority going to women. This represents the first time in history that women will control this level of wealth, but it also threatens to dramatically widen the wealth gap. Why Women Handle Money Differently Research shows that when women control financial resources, entire communities benefit. We're natural multipliers - whatever you give us, we make it grow and share it. But we've been taught to negotiate and invest using masculine strategies that don't align with our strengths. A Revolutionary Social Impact Vision Chelsea shares her groundbreaking project: converting vacant nursing homes (left empty as boomers pass away) into supportive community living spaces for single mothers, complete with financial literacy programs, childcare, and mentorship. It's a perfect example of how women can use inherited wealth to create systemic change. The Skills We Need Now Financial literacy isn't optional anymore - it's essential preparation for this generational shift. But Chelsea emphasizes we don't need to become masculine to succeed. We need to lean into our natural strengths while building competency in negotiation, investment strategy, and wealth management. What You'll Learn: Why the wage gap is partially about skills we were never taught (and how to close it) The generational patterns embedded in women's DNA around money How to prepare yourself and your business for unprecedented economic change Why supporting other women isn't just nice - it's strategically essential The balance needed as men navigate their changing role in this new paradigm This conversation will fundamentally shift how you think about money, opportunity, and your role in the largest wealth transfer in human history. The future truly is feminine - but only if we step into it with intention and preparation. Guest Bio: Chelsea Williams is a fractional CFO, money strategist, and founder of Money Mastery. With over a decade of experience working with entrepreneurs and individuals on their finances, she's discovered that money conversations are "always and never about the money." Her mission is to splash color on the traditionally black-and-white topic of finance, especially for women preparing for unprecedented economic opportunity. Resources Mentioned: "The Soul of Money" by Lynn Twist Money Mastery website: https://www.moneymastery.work/ Financial literacy resources for women Domestic violence support organizations Connect with Chelsea: Website: https://www.moneymastery.work/. Sign up for her newsletter to stay updated on the nursing home conversion project and receive wealth transfer insights. Connect with Sarah Walton: Website: https://sarahwalton.com/ Abundance Academy: https://sarahwalton.com/abundance-academy/ Social Media: https://www.instagram.com/thesarahwalton/ You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton Thank you so much for listening. I’m honored that you’re here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.)
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    36 min
  • 286. Mastering Magnetic Communication Through Masculine/Feminine Balance with Nicola Navon

    286. Mastering Magnetic Communication Through Masculine/Feminine Balance with Nicola Navon
    Jun 24 2025

    When your business relationships mirror your personal ones, there's a deeper pattern at work. Nicola Navon, relationship communication coach and host of the Divine Union podcast, discovered this firsthand when her people-pleasing patterns in romantic relationships showed up as client codependency in her business.

    In this conversation, Nicola shares her signature Union Method framework and explains how balancing masculine energy (structure, boundaries, direct communication) with feminine energy (intuition, receptivity, play) creates magnetic communication that builds both intimacy and influence.

    You'll discover why vulnerability without grounding leads to collapse, how to communicate desires from empowerment rather than desperation, and the critical difference between healthy manifesting and controlling behavior that kills results.

    Whether you're struggling with client boundaries, romantic relationships, or finding your authentic voice as a leader, this episode offers practical strategies that work in both boardrooms and bedrooms.

    What You'll Learn

    • Why people-pleasing in relationships creates codependent client dynamics
    • How masculine energy grounds you so feminine energy can play
    • The courage required to discover what you actually want versus what you think you should want
    • Practical steps for identifying your needs and communicating them powerfully
    • Why control kills manifestation and how to take action without forcing outcomes
    • How to hold yourself through rejection while continuing to show up authentically
    • The connection between your internal relationship and all external relationships

    About Nicola

    Nicola Navon is a speaker, communication, and leadership coach who specializes in relational dynamics. As the host of the Divine Union podcast, she helps individuals master the art of influence and create vibrant, impactful relationships in leadership, love, and life.

    Her signature Union Method framework blends three core pillars: balance, communication, and polarity energetics.

    Nicola bridges self-mastery and thriving relationships, understanding that who you are at work shapes who you are in relationships and vice versa

    Connect with Nicola

    • IG @https://www.instagram.com/nicolanavon/
    • Website: https://www.nicolanavon.com/
    • Podcast: Divine Union

    Episode Highlights

    "Two people choosing to relate with each other. Not out of codependency, not out of need, but out of true depth."

    "I couldn't until I worked on my healing my masculine and bringing it in. I wasn't able to put myself out there in relationships and business as vulnerable."

    "Think of the masculine like it's your roots of a tree. It's your groundedness in who you are, what you're about, the agency behind your words, the conviction in what you say."
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    33 min
  • 285. Creating a Multi-Million Dollar Franchise Business Out of Joy with Rhea Lana Riner

    285. Creating a Multi-Million Dollar Franchise Business Out of Joy with Rhea Lana Riner
    Jun 17 2025
    When I tell you you can start a business out of anything, do you have like an internal eye roll? Today’s guest started a business out of her living room. You can start a company simply because you want to help others. It really is that simple, but simple doesn’t mean easy. Rhea Lana Riner is the CEO and founder of Rhea Lana’s Children Consignment Events, a national franchise with 120 locations in 26 states. What started as a simple clothing swap in her living room has evolved into a multi-million-dollar business. Listen for the moments of courage – we're talking about the courage to start small and try again when something doesn't work exactly as planned the first time. It takes courage to keep going when you're not sure what the next step will look like. Rhea Lana was a stay-at-home mom who grew up in a military family. She was an introvert and, according to her, not someone you'd call a leader. “There was a season in our life where my husband left the corporate world and went into nonprofit work. We moved to another state, and I had these three small children under the age of five,” says Rhea Lana. She loved the hunt for secondhand shopping. However, the experiences with secondhand shopping weren't great at that time, ranging from garage sales to consignment stores – Rhea Lana felt there had to be a better way with more accountability. She got 11 women to sign up as consignors. It was a win. But no shoppers came to her first sale. She asked for a second chance and got to work on grassroots invitations. She printed flyers and made yard signs. “I wanted each mom that was selling her things with me; I wanted her to be able to see exactly what sold and exactly how much so that there would be no questions of just integrity of what happened.” You really can start with nothing and turn it into something. As women we're so creative; we generate idea after idea. It's essential that we find joy in what we do in business, and we don't have to undertake huge, risky ventures. It can be moment by moment. Rhea Lana says for that first sale, expectations were low. She remembers when she made $200; it was a win. She went out and bought a fancy purse – the first new thing she'd bought for herself in a long time. “Because all the money that came in, it went for the kids, or the bills, or the house payment. And I do think that's what women do experience,” says Rhea Lana. “We tend to put ourselves last. And so when I did this little business, all of a sudden, Of course, there was some tension.” She had to spend money but also felt the freedom to buy for herself, which was motivating. She says that the push for growth helped her narrow her focus to grow and increase her earnings. Her business grew gradually with each event. After working for a few years, Rhea Lana realized she was making in one event what a friend made in a year. “It was just part of the journey of probably giving me the push I needed to kind of take that next step towards franchising.” She didn't have the money to hire a consultant; instead, her sister helped her test an event in another community. She read "Franchising for Dummies". “It just kind of felt manageable. And, sure, there's a level of risk, but just a small amount. And we didn't know if anybody would buy it. I had no idea.” For some women, chasing their dreams or finding their purpose in life is about being good at what they do. Success isn't cookie-cutter. Expanding into your joy and what truly makes you happy and trusting yourself to have the courage to take step after step -- that's a little bit different for everybody. Free gift: Book a complimentary, 30-minute consultation call to offer women in your audience valuable insights on the next step in their journey. Maybe it's a business or entrepreneurial interest in our franchise system, or maybe it's something else. I will also be sending a free leadership resource to aid them in their journey of personal growth, along with some free Rhea Lana's merch! Book your call here https://www.rhealana.com/podcast/#contactform Connect with guest Rhea Lana Riner: https://www.rhealana.com Other GoG episodes you might want to check out: The Impact of Your Small Steps on Success: https://sarahwalton.com/small-steps-success/ How to Make BIG Changes and Invest in Yourself When You’re Scared: https://sarahwalton.com/invest-in-yourself/ You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton Thank you so much for listening. I’m honored that you’re here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.) #BuildingJoy #FranchiseBusiness #StartingABusiness #IntuitiveBusiness #JoyBusiness #BuildingWithPurpose #BuildingPassion #WomenInBusiness #...
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    35 min
  • 284. Why Marketing Online Feels Awful with Authority Coach Christine Blosdale

    284. Why Marketing Online Feels Awful with Authority Coach Christine Blosdale
    Jun 10 2025
    Is marketing online enough to make you want to stick a fork in your eye? If you've been feeling that way, I want you to know one, you're not alone, and two, something's happening in online marketing that not enough people are talking about: the authenticity factor. We have a nose for BS. We know when people feel desperate. We know when things aren't going well. We know when someone is showing up just to show up, because they think they're supposed to. If you've been wondering how you can show up in an authentic way and have people really be attracted to you and not in the I'm going to call it the “white broligarchy way”, but in the, “Hey, I have this amazing thing and I think I can help way,” -- this is going to be the episode that's going to help you get there. Christine Blosdale is the expert authority business coach. She successfully guided more than 500 business owners, coaches, authors, and nonprofits in developing and expanding their brand and business, helping them achieve magnificent growth and success. If you've been feeling stuck about how to market and how to show up just as yourself, you're going to want to pop in those earphones. Christine says her whole trajectory has always been about helping people and creating. From speaking the truth in assessing a client’s work, to helping them share their natural gifts, she says it’s about zeroing on each person’s individual superpower. “I use my intuition when I'm working with clients to see their expert authority, their gift,” says Christine. “If they're not conveying that in a real clear way, as a lot of business owners, a lot of entrepreneurs do, then they need just need help in getting the word out the message.” She remembers helping her mother get ready for work each day. Her mom would always ask how she looked, seeking Christine’s opinion. “At a really young age, I think that formulated something within me that, oh, I have value in what I, you know, what I think,” says Christine. “To this day, if I go to a hotel or a spa or wherever, a restaurant, I'll pick out the things that they're doing well.” This extends to her clients. She says especially as women, we suffer from limited beliefs about what we can accomplish and imposter syndrome. “My job is to really dismantle all of that, because the stories that we say to ourselves, even when we're at the top of our game and where we've got such great skills and wisdom -- it's that story that we're not good enough; who's gonna listen to me?” Christine says people stepping into their passion and acknowledging their strengths isn’t ego or arrogance. It’s tapping into who we were, not who the world wants us to be. You can’t be an impostor if you’re being your authentic self. “You'll reach a certain age and reach a certain point in your life, and you'll look back and you go, ‘Oh wow. I did all this for other people but what I could have done is at least tap into those passions that are important to me.’ You could have even been a better role model.” Christine says a common challenge for her clients is visibility. Often, when she looks at their website and socials, she finds the scent of desperation in their content. “No one wants to necessarily go onto a sinking ship,” she says. “That is a real game changer for people because it flips the script. … It's, ‘hey, I'm here. This is why I'm so confident in what I can do.’” Christine says it’s important to look at the socio-cultural landscape. People are moving away from the Kardashians and Dynasty-type perfection. They’re looking at content creators and speakers who are authentic and relatable. “You want to have that authenticity and that relatability going out so that your people will come to you,” says Christine. “The less perfect you are, the more people are going to be attracted to you.” Free gift: Free copy of “The Social Media and Branding Survival Guide”: https://mailchi.mp/4bbbfb0a3de4/survivalguide Take the expert authority quiz: https://forms.fillout.com/t/g77G9QD1yjus Connect with Christine Blosdale: https://www.ExpertAuthorityCoach.com Other GoG episodes you might want to check out: Marketing Not Working? This Might Be Why: https://sarahwalton.com/marketing-not-working/ How to Find Your Signature Talk: https://sarahwalton.com/tedx-speaker-coach You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom and clicking “Write a review.” Then we’ll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.) #AuthorityMarketing #PositionYourself #ContentMarketing #ExpertPositioning #GrowYourBusiness #AskExpert #SalesCoach #IntuitiveBusinessCoach #EntrepreneurLifestyle
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    44 min
  • 283. How to Find Your Signature Talk With Speaking Coach Jen Oliver

    283. How to Find Your Signature Talk With Speaking Coach Jen Oliver
    Jun 3 2025
    Are you someone who wants to give a TED Talk? The entire idea of that platform is ideas worth spreading. Maybe you want to be better on stage or understand what makes a speaker so compelling. There's something that makes people connect to us when we're on a screen or on a stage. Sometimes, it works, and sometimes, it doesn't. How does the person's authentic, awesome, gooey-goodness self get up and deliver something that hits us in a way that is so compelling we can't look away? Jen Oliver has devoted her life to becoming a speaking coach. As an executive producer, she's deeply connected to the entire TEDxCommunity. Jen coaches women to speak with impact and is highly effective at helping her clients show up REAL while leveraging their story, mission, and embodiment to exert a powerful influence. To understand how Jen pulls people onto the stage to share her story, she begins with her own. She recalls her second marriage—she rushed into it. She thought she'd restored the legacy for her children after her first marriage ended and herself as an upstanding woman. She was with a wonderful man but didn't belong in the marriage. She wrestled with the truth of it. It was making her feel sick and ill at ease in her body. She remembered what a relationship mediator told her, "It is so profoundly unkind to not tell the truth. You're torturing another person because you're they're dealing in the absence of communication. They are dealing with a fiction That's so far worse than the reality. Give them the dignity of the truth. Speak your truth." Jen had to admit she didn’t belong in the marriage. "It's those little moments where we look at what is the dis ease? Where am I not showing up true? Where am I not saying what is honest? Like, where's that voice?" says Jen. Jen says she's unconventional in her work as a speaking coach because she focuses on authenticity and sharing that truth as a means of connection beyond the typical tips of how to be persuasive, make eye contact, etc. Helping people tell their truth puts energy behind their words, ideas, or coaching. Whether you're on stage in front of 4,000 people or in the boardroom, you have energy watching you, and if you don't meet that energy, it will bowl you over. “Here's what happens and is the mistake: We don't partner with and see that energy there in service to us,” says Jen. “We instead take it as an indictment and an indicator that we're somehow inadequate for that task.” Those feelings of fight or flight are normal because this is a higher-stakes situation than your average moment in the day. "Let's teach you to drop into your body, which is what I do with women is drop into your body, connect with that. Let's partner with it," says Jen. "I'm real, showing up like a real human as opposed to this perfectly polished, managed little automaton." Jen says we need to pay attention to what we've grown numb to. Before her business took off, Jen needed to own the parts of herself she was ignoring so that she could help others. When you do that personal work, it really is the precursor to other things. You can, in fact, shake the nervousness off – it resets your nervous system. You can hold your truth and have your nervous system contain it. “It doesn't mean that when the contraction happens in that same week, because it's this ebb and flow, that something's wrong, or you're not making the progress. You are,” says Jen. When Jen works with others to find their signature talk, she asks them to slow down. "I believe that the body if you can slow down long enough and regulate and listen to it, is the voice of spirit and soul. It holds memories, it holds emotions, it holds so much wisdom and data points," says Jen. She asks her clients to tap into their bodies instead of their minds—the mind can be a bully. If you want to give a TEDx Talk, start by connecting yourself to your deepest, truest wisdom. "Some of those people, their talk shifts a little bit, and the premise behind their talk, and their main tenets and talking points and the thing they ache to give their audience morphs and changes," says Jen. "It's their truer work." Transform your idea into a signature talk: https://realjenoliver.myflodesk.com/free-download Connect with Jen Oliver: https://REALjenoliver.com/ Other GoG episodes you might want to check out: Power of Pause: Why Your Brain Cannot Solve the Problem https://sarahwalton.com/take-pause/ 3 Easy Tips for Your Sales Conversations https://sarahwalton.com/sales-conversations/ You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.) #...
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    50 min