Épisodes

  • Why Knowing More Isn’t Making You More Money
    Aug 26 2025

    Let me ask you something: how many business books, podcasts, or courses have you consumed in the past year? And how much of it have you actually implemented?

    See, we live in a world where we’re information rich… but implementation poor. Knowing more isn’t the problem—doing more is.

    In this episode, I’m going to show you why most entrepreneurs stay stuck, the hidden cost of consuming without acting, and the exact shift you need to become implementation-rich—so you can finally start seeing results. Let’s dive in.

    Chapters

    00:00 The Information Overload Dilemma
    09:47 The Cost of Inaction
    17:41 The Psychology Behind Consumption
    20:49 Shifting to an Implementation Mindset
    29:19 Five Steps to Become Implementation Rich

    🚀 Take The $10K Offer Challenge 🚀
    https://10kOfferChallenge.com

    🔥Las Vegas Dinner Mastermind (Only 7 Seats) https://docs.google.com/document/d/1NpJSBhW0c7Vp4UUMQeDf275Fs__x_s1-eNZSdm8JXO0/edit?usp=drive_link

    📕Graham’s Books
    How To Get Paid For What You Know
    https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

    Rebel: Find Yourself by Not Following The Crowd
    https://www.grahamcochrane.com/rebelbook

    ✅ Follow Graham
    https://www.instagram.com/thegrahamcochrane/

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    39 min
  • Imposter Syndrome: Why You Haven’t Beaten It Yet (and How to Eliminate It Forever)
    Aug 19 2025

    If you’ve been battling imposter syndrome, you know how exhausting it is.

    You work harder, achieve more, even try convincing yourself you belong — but deep down, that voice of doubt still won’t shut up. Here’s the thing… it’s not you.

    The real reason you haven’t beaten imposter syndrome has nothing to do with your ability or worth — and once you see it, everything changes. In this episode, I’m going to show you the shift that finally made me believe I belonged and how it can help you eliminate imposter syndrome forever.

    🚀 Take The $10K Offer Challenge 🚀
    https://10kOfferChallenge.com

    📕Graham’s Books

    How To Get Paid For What You Know
    https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

    Rebel: Find Yourself by Not Following The Crowd
    https://www.grahamcochrane.com/rebelbook

    ✅ Follow Graham:
    https://www.instagram.com/thegrahamcochrane/

    Chapters

    00:00 Understanding Imposter Syndrome
    02:36 The Roots of Self-Doubt
    05:30 The Importance of Environment
    08:06 Common Misconceptions About Overcoming Imposter Syndrome
    11:20 The Power of Community and Mentorship
    13:45 Taking Action to Change Your Room

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    28 min
  • Authenticity Is the New Currency (Not Attention) — With Myron Golden
    Aug 12 2025

    If you're a coach, creator, or entrepreneur who wants to sell more, scale faster, and show up more authentically—this conversation with Myron Golden is a must.

    I recently sat down to interview my mentor Myron at his Mouth to Millions Mastermind event in Clearwater Beach Florida and we dove deep into why authenticity is the new currency, how to win with long-form content (especially YouTube), and the golden rule for knowing what to give away for free vs. what to charge for.

    Myron's mindset and strategies have changed my business—and they can change yours too.

    Chapters

    00:00 The Power of Audience Building
    04:48 Branding as a Catalyst for Success
    07:55 Authenticity in the Age of AI
    10:49 The Impact of Long-Form Content
    13:50 Immersion Creates Conversion
    16:36 Community Service Content vs. Paid Content
    24:42 The Power of Belief in Coaching
    25:44 Be, Do, Have: The Success Principle
    27:21 Transforming the Individual: The Key to Sales
    29:13 The Impact of Storytelling in Coaching
    30:30 Empowering True Identity in Coaching
    31:53 Content Creation: Never Running Out of Ideas
    39:24 Understanding Client Needs: Content and Context
    43:29 NEWCHAPTER

    🚀 Take The $10K Offer Challenge 🚀
    https://10kOfferChallenge.com

    📕Graham’s Books

    How To Get Paid For What You Know
    https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

    Rebel: Find Yourself by Not Following The Crowd
    https://www.grahamcochrane.com/rebelbook

    ✅ Follow Graham
    https://www.instagram.com/thegrahamcochrane/

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    45 min
  • How To Actually Make Money Online (No-BS Guide)
    Aug 5 2025

    If you’ve ever Googled how to make money online and ended up in a sea of scams, side hustles, and 10-hour-a-day content grinds—this is your reset button.

    I’m going to show you how real online income is built: with clarity, simplicity, and systems that actually scale.

    I call it the Effortless Income Engine™—and it’s how I run a multi-7-figure business working less than 10 hours a week. No fluff. No hype. Just the real playbook to attract ideal clients, transform lives, and get paid—without burning out.

    Chapters
    00:00 Introduction to Effortless Income Engine
    02:04 Understanding Your Ideal Client
    08:12 The Client Magnet: Attracting Your Audience
    14:02 Creating a Magic Offer
    19:16 Effortless Enrollment: Converting Clients
    28:53 Building a Sustainable Business Model

    🚀 Take The $10K Offer Challenge 🚀
    https://10kOfferChallenge.com

    📕Graham’s Books

    How To Get Paid For What You Know
    https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

    Rebel: Find Yourself by Not Following The Crowd
    https://www.grahamcochrane.com/rebelbook

    ✅ Follow Graham
    https://www.instagram.com/thegrahamcochrane/

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    43 min
  • The Science of Scaling: Grow Bigger, Faster, All By Doing Less (with Dr. Benjamin Hardy)
    Jul 29 2025

    If you’re a coach, creator, or business owner who’s already seeing some success—but you know there’s another level waiting for you—this episode is going to flip the switch.

    I’m joined by Dr. Benjamin Hardy, best-selling author of The Science of Scaling, to unpack how to simplify your business, clarify your goal, and 10X in less time than you think.

    This isn’t about hustle—it’s about alignment. Get ready for a framework that can reshape your strategy and your identity.

    🚀 Take The $10K Offer Challenge 🚀
    https://10kOfferChallenge.com

    📕Graham’s Books

    How To Get Paid For What You Know
    https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

    Rebel: Find Yourself by Not Following The Crowd
    https://www.grahamcochrane.com/rebelbook

    ✅ Follow Graham
    https://www.instagram.com/thegrahamcochrane/

    Grab The Free Audiobook of The Science of Scaling
    http://scaling.com/audiobook

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    48 min
  • Why People Say “No” to Your Offer (Even If It’s Amazing)
    Jul 22 2025

    Why are people saying no to your offer — even when it’s genuinely amazing?

    It’s not your price. It’s not your funnel. And it’s probably not your product. The real reason?

    They didn’t connect with your story. Because people don’t buy when you pitch… they buy when they feel. And if you’re not telling your story the right way — in your webinar, your emails, your content — you’re losing the sale before you ever make the offer.

    In this episode, I’m going to show you how to tell your story so that people are ready to buy before you ever pitch.

    Chapters
    00:00 The Power of Storytelling in Sales
    09:41 Crafting Your Story: The Six Essential Elements

    🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com

    📕Graham’s Books
    How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

    Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook

    Follow Graham https://www.instagram.com/thegrahamcochrane/

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    25 min
  • Why Your Course Sales Are Down (And What’s Actually Working Now)
    Jul 15 2025

    If your traffic is down… Your course sales are flat… And it feels like your content just isn’t landing the way it used to — You’re not alone… and you’re not crazy.

    The content marketing game has changed. What used to work — grinding out SEO posts, chasing algorithms, building massive audiences — isn’t working anymore.

    But here’s the good news: The new rules don’t require you to work harder. In fact, they favor creators who go deeper instead of wider — who focus less on reach and more on relationship.

    Today, I’m going to show you what’s working right now — and how to thrive in this new era of content creation.


    🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com

    📕Graham’s Books

    How To Get Paid For What You Know
    https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

    Rebel: Find Yourself by Not Following The Crowd
    https://www.grahamcochrane.com/rebelbook

    ✅ Follow Graham
    https://www.instagram.com/thegrahamcochrane/

    Chapters
    00:00 Navigating the New Era of Content Creation
    03:01 Understanding the Shift in Content Marketing
    14:12 The New Way: Building Deep Relationships
    28:06 Transforming Offers for Success

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    39 min
  • Charge What You Want, Not What You’re “Worth”
    Jul 8 2025

    You’ve probably heard it a hundred times: ‘Charge what you’re worth.’ My friend, that advice is keeping you stuck. Because your worth isn’t up for sale… but your offer is.

    And pricing isn’t about what you’ve ‘earned’ — it’s about what you decide. So what if you stopped inching your way up from $1K to $2K to $3K… And just charged what you want — today?

    In this episode, I’m going to show you why pricing boldly is actually the smarter path to growth, and how to break out of the undercharging trap once and for all.

    🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com

    📕Graham’s Books
    How To Get Paid For What You Know
    https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

    Rebel: Find Yourself by Not Following The Crowd
    https://www.grahamcochrane.com/rebelbook

    ✅ Follow Graham:
    https://www.instagram.com/thegrahamcochrane/

    Chapters
    00:00 The Pricing Mindset Shift
    02:33 The Power of Bold Pricing
    05:28 Breaking Free from Linear Growth
    08:07 Overcoming Self-Imposed Limitations
    11:13 The 10X Thinking Paradigm
    13:58 Deciding Your Worth
    18:20 Addressing Insecurity, Fear, and Guilt
    24:48 The Impact of Pricing on Client Commitment
    27:38 Taking Action: Charge More Now

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    35 min