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How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

Rebel: Find Yourself by Not Following The Crowd
https://www.grahamcochrane.com/rebelbook

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You’ve probably heard it a hundred times: ‘Charge what you’re worth.’ My friend, that advice is keeping you stuck. Because your worth isn’t up for sale… but your offer is.

And pricing isn’t about what you’ve ‘earned’ — it’s about what you decide. So what if you stopped inching your way up from $1K to $2K to $3K… And just charged what you want — today?

In this episode, I’m going to show you why pricing boldly is actually the smarter path to growth, and how to break out of the undercharging trap once and for all.

Chapters
00:00 The Pricing Mindset Shift
02:33 The Power of Bold Pricing
05:28 Breaking Free from Linear Growth
08:07 Overcoming Self-Imposed Limitations
11:13 The 10X Thinking Paradigm
13:58 Deciding Your Worth
18:20 Addressing Insecurity, Fear, and Guilt
24:48 The Impact of Pricing on Client Commitment
27:38 Taking Action: Charge More Now

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai

How many times have you told yourself you’re not ready? Not ready to launch the business. Not ready to speak up. Not ready to take that next step.

But what if ‘not ready’ is just fear wearing a mask? What if the very moment you’re hesitating to step into… is the one that could change everything?

In this episode, I want to challenge the belief that you have to feel ready to be used — because if you keep waiting for the perfect moment, you’ll miss the one that’s already in front of you.

Chapters
00:00 Overcoming the Fear of Not Being Ready
02:17 The Story of Moses: A Call to Action
05:11 Identity and Self-Doubt: Who Am I?
11:17 The What-If Questions: Implications of Action
16:50 Incompetence and Imposter Syndrome
22:53 What's in Your Hand? Utilizing Your Resources
28:39 Trusting God in Your Journey
34:27 The Final Call: Stepping into Your Destiny

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai

I just got a pretty brutal email.

They called me a charlatan, said my business is a scam, mocked my faith, and even brought my kids into it.

And while this kind of thing used to shake me… it doesn’t anymore. In today’s episode, I want to show you exactly what hate mail looks like, why it happens, and how to respond — not with hate, but with wisdom.

Chapters
00:00 Facing Hate Mail: A Personal Experience
07:03 Understanding the Nature of Hate Mail
18:03 The Power of Restraint and Response
24:26 Faith, Logic, and the Price of Visibility

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai

Most business owners think the only way to grow is by getting more eyeballs — more traffic, more followers, more clicks. But here’s the truth: you’re probably sitting on untapped revenue right now.

In this episode, I’m going to show you the 5 fastest ways to grow your business without needing a single extra visitor. These are the same levers I’ve used to double sales for clients without changing their audience size — and you can start applying them today.

Chapters
00:00 Unlocking Untapped Revenue
04:21 The Power of Pricing
14:00 Creating Irresistible Offers
19:23 The Selling Environment
30:09 Leveraging Existing Customers

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai

There’s a lie that’s quietly robbing you of income, impact, and influence. It’s the belief that you’re not qualified enough to teach what you know online. OR you’re not qualified to charge more than your competitors.

So you hold back… waiting to feel more impressive, more polished, more “expert.” Meanwhile, people with half your experience are making thousands and even millions simply by sharing what you’re too insecure to say out loud.

Here’s the truth: what’s obvious to you is gold to someone else. In this episode, I’ll help you crush that lie once and for all—and show you how to turn what you already know into income, even if you don’t feel ready.

Chapters
00:00 Crushing the Lie of Insecurity
01:01 The Cost of Waiting to Feel Ready
11:20 Reframing Expertise and Authority
22:05 The Real Cost of Believing You're Not Qualified
23:31 Understanding Pricing Psychology
25:39 Taking Action: Steps to Launch Your Business
29:17 Building Confidence Through Action
33:22 Raising Your Prices: Overcoming Insecurities
39:52 Valuing Your Offer: Pricing Strategies

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai

If you want to be rich don't try to start a business. What do I mean?

You see the way most people try to make money today is completely backwards — and it’s keeping them broke.

If you really want to create long-term wealth, you need to flip the script. In this episode, I’m sharing 3 game-changing secrets that make people want to give you their money — no convincing, no chasing.

Chapters
00:00 Flipping the Script on Wealth Creation
04:01 The Power of Becoming a Brand
11:22 Choosing Your Ideal Client
19:20 Obsessing Over Client Problems
24:49 Giving Generously to Build Trust

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai

You will never be able to sell—until you understand this one thing.

Most people think selling is about being persuasive, having the perfect pitch, or pushing a product. But that mindset is exactly what’s killing your sales.

In this episode, I’m breaking down what actually makes people buy—and why so many entrepreneurs keep missing it. If you’ve ever struggled to sell your offer, this might be the breakthrough you’ve been waiting for. Let’s jump in.

Chapters
00:00 Understanding the Essence of Selling
06:59 Transforming Your Mindset Towards Sales
09:02 The Five Secrets to Effective Selling
23:13 Understanding the Payoff in Pricing Offers
27:24 Anchoring Value: Comparing Alternatives
29:47 Selling Certainty: Building Trust with Testimonials
36:12 The Power of Not Needing the Sale
41:39 Transforming Sales into Service

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane