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The Next 100 Days Podcast

The Next 100 Days Podcast

Auteur(s): Kevin Appleby & Graham Arrowsmith
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 The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.Copyright 2026 Kevin Appleby & Graham Arrowsmith Développement commercial et entrepreneuriat Entrepreneurship Finances personnelles Gestion et leadership Économie
Épisodes
  • #516 Ricky Ho - Sourcing Products

    #516 Ricky Ho - Sourcing Products
    Mar 13 2026

    Ricky Ho is a young entrepreneur, already on his second start-up company that is set to dominate the sourcing products arena. Yes, he has Alibaba to outmanoeuvre, but the signs are good, and his AI-inspired model has much to recommend it to SMBs/SMEs around the world.

    Summary of PodcastIntroductions and background

    Graham, Kevin, and Ricky (from SourceReady) introduce themselves and provide background on Ricky's career and the inspiration behind starting SourceReady, a platform that uses AI to help businesses find and vet suppliers outside of China.

    SourceReady's unique approach

    Ricky explains how SourceReady differentiates itself from platforms like Alibaba. They do this by using a data-driven, objective approach to ranking suppliers based on factors like quality, compliance, and customer relationships - rather than just supplier advertising. This helps democratize access to supplier information for small and medium businesses.

    Addressing supply chain risks

    The discussion shifts to the importance of managing supply chain risks. They discuss such as compliance issues, supplier financial health, and reputational risks. Ricky highlights how SourceReady's tools can help businesses proactively screen for and mitigate these risks, which is especially critical for smaller companies that may lack dedicated procurement teams.

    SourceReady's growth and future

    Ricky shares his vision for SourceReady to become the go-to platform for businesses of all sizes to discover and vet suppliers globally, beyond just China. He discusses the challenges of changing user behavior and the need to provide a significantly better experience than existing options to drive adoption. The group also touches on the favorable market trends, like supply chain diversification, that could benefit SourceReady.

    Recap and closing thoughts

    Ricky provides a brief testimonial on his experience being interviewed, and the group wraps up the discussion, with Graham and Kevin expressing optimism about SourceReady's potential for success.

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, workflows, and Phone-to-agent delivery systems. Now, Graham offers Answer Engine Optimisation so you get found by LLM search and Enterprise-level AI Solutions.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    45 min
  • #515 - Martin Booth - AI Copywriting

    #515 - Martin Booth - AI Copywriting
    Mar 6 2026
    How can AI Copywriting help Martin Booth, who has worked as a journalist and copywriter, but traditional clients are turning to large language models to draft their copy nowadays? An answer emerges during the conversation.Summary of PodcastThe rise of AI copywritingMartin shares his perspective on the growing impact of AI tools like ChatGPT on the copywriting industry. He explains how clients are increasingly turning to AI-generated content, which has reduced the demand for his services. The group discusses strategies for copywriters to adapt and remain relevant in this changing landscape.Opportunity in Answer Engine Optimisation (AEO)Graham introduces the concept of Answer Engine Optimisation (AEO) as a potential solution for copywriters to differentiate themselves. He explains AI copywriting is how AEO focuses on crafting content that is optimised for how AI language models like ChatGPT search and surface information, rather than traditional search engine optimisation (SEO) tactics. The group explores the technical and creative aspects of AEO, and the potential for Martin to position himself as an expert in this emerging field.Recap and next stepsKevin and Graham summarise the key insights from the discussion, emphasising the need for copywriters to adapt to the changing landscape and leverage AI tools in strategic ways. They express optimism about Martin's ability to capitalise on the AEO opportunity and become a thought leader in this space.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, Workflows and Phone to Agent delivery systems. Now, Graham offers Answer Engine Optimisation so you get found by LLM search and Enterprise-level AI Solutions.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.comNOTE: Here's What Claude ThinksWhy copywriters are well-positioned:LLMs don't just scrape keywords; they evaluate coherence, clarity, and authoritative structureAnswer engines prioritise content that demonstrates expertise through well-reasoned arguments, not just SEO tricksCopywriters understand persuasion architecture - how to build credible cases that convince readers (and now, AI systems evaluating on behalf of readers)Direct response copywriters especially understand question-answer flow and anticipating objections - precisely what LLMs look for when synthesising answersThe critical shift required:Traditional copywriting optimises for human conversionAEO copywriting must optimise for AI comprehension then human conversionThis means explicit structure: clear topic sentences, logical progression, supporting evidence, contextual markersLess "clever" wordplay, more semantic clarity and entity relationshipsWhere copywriters have genuine advantage over AI-generated content:Domain expertise translation - taking complex client knowledge and structuring it authoritativelyEvidence marshaling - knowing which proofs, testimonials, data points establish credibilityQuestion anticipation - your direct response background means you already think in terms of buyer journey questionsUnderstanding what makes content citable and quotable by LLMsThe reality check: Those copywriters who were primarily executing formulaic landing pages or generic blog content were always vulnerable to AI displacement. But copywriters who can architect information authority - structuring expertise so AI engines recognise and cite it - that's a defensible, valuable skill.You're essentially asking: "Can craftspeople who've been building for human readers pivot to building for AI intermediaries who serve human readers?" The answer is yes, because the fundamental skill - persuasive information architecture - transfers directly.
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    53 min
  • #514 Ash Seddeek - Executive Greatness

    #514 Ash Seddeek - Executive Greatness
    Feb 27 2026

    Where does Executive Greatness come from? By helping executives, founders, and leadership teams communicate with conviction, clarity, and presence.

    Ash is the Founder & CEO of the Executive Greatness Institute, where he has coached leaders at Cisco, Uber, Google, HPE, and Sprinklr to deliver powerful strategic narratives and keynote talks that inspire teams, boards, and customers.

    He has also founded the Duh AI company, an incubator for AI-driven ventures.

    The common thread across Ash's ventures and advisory work is conviction: the belief that when leaders communicate with purpose, people follow with energy and commitment. So, whether he is coaching executives, advising on digital transformation, or building AI platforms, his mission is to help people and organisations find their voice, tell their story, and realise their boldest ambitions.

    Summary of PodcastIntroductions and Banter

    The meeting begins with casual conversation as the participants introduce themselves and discuss topics like virtual backgrounds, lighting issues, and health concerns. They establish a relaxed, conversational tone.

    Executive Presence and Communication

    The discussion turns to the importance of executive presence and effective communication. Ash Seddeek shares his expertise in helping leaders craft and deliver impactful messages tailored to their audience. He emphasises the need for energy, storytelling, and adapting the delivery style.

    Investor Pitches and Audience Adaptation

    The group delves into the nuances of delivering effective investor pitches. Ash explains the importance of understanding the investors' perspectives and crafting the message accordingly, versus a more general employee communication. He highlights the need to build trust and excitement.

    The Role of AI in Communication

    The conversation explores the potential impact of AI on communication and presentation. Ash and the hosts discuss the balance between AI-powered tools and the value of human expertise, presence, and the ability to provide honest, trusted feedback.

    Wrap-up and Reflections

    The meeting concludes with the hosts and Ash reflecting on the key takeaways from the discussion, including the importance of energy, audience adaptation, and the evolving role of technology in communication. They express gratitude for the insightful conversation.

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    45 min
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