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The Next 100 Days Podcast

Auteur(s): Kevin Appleby & Graham Arrowsmith
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  • Résumé

  • The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level in the next 100 days and beyond. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won’t deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is
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Épisodes
  • #429 – Jen Pearson – Corporate Treasury

    #429 – Jen Pearson – Corporate Treasury
    Jun 14 2024
    Corporate Treasury Jen Pearson is fiercely passionate about all things treasury. Working with intelligent, forward-thinking start-up leaders is her ideal customer profile. She helps them free up their time to focus on strategy and product development. They can relax knowing she has their backs with all things cash and banking. Her company, TreasuryEdge offers a range of services built on her intense devotion to sharing knowledge and building community. Summary of the Podcast What is a Corporate Treasurer? Jen explains that a corporate treasurer is responsible for managing the financial risk of a business. The treasurer focuses on handling cash forecasting, debt, and foreign exchange. In a way, they act as an in-house bank. But she's not a bank. She just tales on the tasks that would otherwise be outsourced to banks. Challenges of Working with Banks Graham and Jen discuss the difficulties of working with banks. Banks can overcomplicate processes and make it hard for businesses to understand the full costs. Jen emphasises the importance of having trusted banking partners though. But above all, she forges relationships with people who can explain things clearly. Jen's Background Jen told us how she decided to leave her corporate job and start Treasury Edge. Her focus is to provide treasury services to startups and scale-ups. She discusses the challenges of going out on her own. One thing that is clear to her now, is she has had to develop new skills beyond just treasury expertise. Advice for Early Stage Companies Graham and Jen discuss the critical importance of effective cash management, especially for early-stage companies. Jen sets up sustainable treasury processes to mitigate risks like bank failures or payment disruptions. Clips from the Podcast What is a Corporate Treasurer? https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-What-is-Treasury.mp4 It's Who You Know https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Who-You-Know.mp4 An Example of Treasury with FX Hedging https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-FX-Hedging.mp4 Talking About Start-Up and Scale Ups https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Start-Ups.mp4 Treasurers of Tomorrow https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Treasurers-of-Tomorrow.mp4 Why Focus on Young Companies? https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Why-Young-Companies.mp4 Testimonial from Jen Pearson https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Testimonial1.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers. Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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  • #428 – Stuart Bell – 90 Minute Books

    #428 – Stuart Bell – 90 Minute Books
    Jun 7 2024
    90 Minute Books Stuart's marketing and operational experience helped take 90-Minute Books from idea to an organisation that has helped over 800 business owners and entrepreneurs create their greatest lead generation tool. And in this episode of The Next 100 Days, he unpicks how everything works and why you should consider writing your own 90 Minute Book. Stuart and Graham are both MeclabsAI Guild members. What is even more exciting is Stuart's partner in 90 Minute Books is the one and only Dean Jackson, a world renowned marketing expert. Come across a landing page? Or the 9-word email? Yep, Dean was the inspiration for both. Summary of the Podcast Before We Got Started The participants, Stuart Bell, Kevin Appleby, and Graham Arrowsmith, engage in some casual conversation. They banter about British accents, the Queen, and changes to British currency and culture. Discussing the 90 Minute Books concept Graham introduces Stuart Bell, who explains his "90 Minute Books" concept. Stuart helps business owners create a valuable, conversation-starting book in just 90 minutes of recorded content. The 8-step framework focuses on identifying the target audience, crafting an attention-grabbing title, and including a clear call-to-action. Pricing and delivery options Stuart discusses the pricing model for the 90-minute books service. Prices range from $3,000 to $6,000 depending on the level of customisation and support needed. He explains the benefits of providing both digital and physical book copies. These books can be used as lead generation and relationship-building tools. Comparison to traditional publishing Stuart contrasts the 90-minute books approach with traditional book publishing, With Stuart, the goal is to create a conversation-starting tool rather than a lengthy, academic work. He emphasises the importance of maintaining the author's natural voice and tone throughout the book. Synergies with Meclabs AI Stuart discusses the connection between his book concept and the MeclabsAI framework. MeclabsAI focuses on a sequential "micro-yes" approach to lead generation. He explains how the two methodologies complement each other in creating effective marketing tools. Potential for voice integration The group discusses the potential for integrating AI-generated voice technology to create audiobooks This offers a further way to enhance personal connection with the audience. Clips from the 90 Minute Books Podcast The Kings English https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-Kings-English.mp4 90 Minutes Explained https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-90-Minutes-Explained.mp4 My Damn Toe Hurts - Single Target Market https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-My-Damn-Toe-Hurts.mp4 A Conversation Starter https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-Conversation-Starter.mp4 A High Net Worth Shock n Awe Package Strategy https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-HNW-Strategy.mp4 Testimonial from Stuart Bell https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers. Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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  • #427 – Mike King – High Ticket Sales Campaigns

    #427 – Mike King – High Ticket Sales Campaigns
    May 31 2024
    High Ticket Sales Campaigns Mike King helps clients identify gaps in their client acquisition strategy especially with High Ticket Sales Campaigns. He helps them fix it and then scale it. Plus, he's got lots to share about being a better husband. On top of that, this Michigan high performer is also on the leadership team for the MeclabsAI development that Graham is a bit part player in! Summary of the Podcast Introduction to Mike King Graham introduces Mike King, who like Graham is part of the MeclabsAI Guild. Mike is from Michigan. His expertise is in high ticket sales campaigns. He generates leads for Cardone University, one of Grant Cardone's businesses. Mike's high ticket sales campaign approach Mike explains his approach to optimising high ticket sales campaign funnels. He runs ads, manages copywriting and creative, and works closely with the sales team to understand objections and improve the overall process. These campaigns have increased conversions for Cardone University. He offers a free "90-day onboarding playbook" that gives prospects a taste of the training before they commit to the full offering. Mike's personal story Mike shared stories about his challenging upbringing. This included an absent and troubled father. These challenges appear to have blessed Mike with deep empathy and the ability to connect with people. Naturally, this works in his favour when marketing. He shares how getting involved in men's groups and retreats has helped him heal and inspired him to mentor other men. Clips from the Podcast Improving Metrics for Call Booking https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Improving-Call-Booking-Metrics.mp4 Cardone University https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Cardone-University.mp4 Cardone University in More Detail https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Process.mp4 A Challenging Start to Life https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Challenging-Upbringing.mp4 The Biggest High Ticket Sales Campaign Breakthrough in the Last 12 Months https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-5x-Conversion-Uplift.mp4 Mike Leaves this Testimonial https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers. Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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Développement commercial et entrepreneuriat Gestion et leadership Économie
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