Mental health expert Dr Fred Moss joins The Next 100 Days podcast to talk about being an un-doctor.

Kevin and Graham introduce their guest, Dr. Fred Moss, a psychiatrist who refers to himself as the "un-doctor". They engage in some lighthearted banter about pets and technical difficulties before welcoming Dr. Moss to the podcast.

Dr. Moss explains his untraditional approach to mental health, emphasising that he does not diagnose or medicate patients. Instead, he aims to help people see that their experiences are a normal part of the human condition, rather than pathological issues that need to be "fixed".

The group discusses how psychiatric diagnoses can become a way for people to avoid responsibility for their actions and experiences. Dr. Moss argues that these labels can become a crutch, preventing people from taking ownership of their lives and growth.

Dr. Moss emphasises the importance of embracing the full range of human emotions and experiences, rather than trying to eliminate or medicate them. He suggests that being "well-adjusted to a profoundly sick society" is not a sign of mental health.

Dr. Moss explains how many people learn to suppress their true selves in order to fit in and protect themselves. He encourages finding one's authentic voice and frequency as a path to healing and connection.

Dr. Moss outlines his "Moss Method", a list of 20 practices and habits that can support mental and emotional well-being, including gratitude, nature, creativity, and authentic communication.

The group reflects on the key insights from the conversation and the value of Dr. Moss' unconventional perspective on mental health. They discuss how his approach could be applied to support business owners and entrepreneurs.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

DNA Behavior CEO Hugh Massie joins The Next 100 Days podcast to talk about how he is set to transform the way behavioural data can transform financial and sales performance.

Graham and Kevin welcome Hugh Massie, the founder of DNA Behavior, to the podcast. They engage in some lighthearted banter about Hugh's Australian background and his business name spelling.

Hugh explains the core of DNA Behavior's psychometric system. He measures 8 primary traits and 24 sub-traits to build a comprehensive profile of an individual's natural tendencies. He emphasises the importance of understanding people's instinctive behaviours under pressure, not just their learned social behaviours.

The group discusses how DNA Behavior's insights can be used to understand the dynamics of teams and organizations, drawing parallels to the characters in the TV show "The Office". Hugh explains how the system helps identify strengths, weaknesses, and potential conflicts within a group.

Graham expresses concerns about whether people will be willing to surrender the "deeper" aspects of their personality? Hugh addresses this by explaining the importance of psychological safety and how the system is designed to build trust and transparency.

Hugh outlines how his approach can directly impact a company's financial performance and valuation. This is by helping leaders make better decisions around innovation, cost management, and other key business drivers. He cites data showing a 23% average revenue growth for customers.

The group explores how his profiling capabilities could be applied to other domains, such as investor screening and selection. Hugh explains how the digital scanning technology allows for profiling large groups of people at scale.

Graham and Kevin reflect on the insightful and engaging nature of the conversation, noting the unique capabilities of DNA Behavior's approach. They express interest in further exploring the system and its potential applications.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at

This podcast discusses alternative ways to wealth management. Rebecca Irey from Austin, Texas, joins to share how she sets people free with generational wealth creation. A fascinating podcast.

The discussion begins with a casual conversation about the differences between England, Ireland, and the UK. Rebecca shares her American perspective that she sees them all as the same, which her Irish friends disagree with. The group debates the nuances of the regions and the local reactions to immigration.

Graham and Kevin introduce the "Next 100 Days" podcast and welcome Rebecca as a guest. They establish that the discussion will focus on wealth management from a US perspective, with Rebecca's expertise.

Rebecca shares her personal story of growing up on a ranch in South Dakota and experiencing the loss of the family's land due to financial mismanagement. This shaped her views on the importance of understanding financial rules and leveraging money rather than just earning it. She explains her belief that wealth is about having enough to do what you want, when you want.

Rebecca describes how she has set up her children and grandchildren to be financially secure, using tools like indexed universal life insurance policies to create generational wealth. She contrasts this with the traditional "earn, save, invest" approach and explains how she helps younger clients leverage their money rather than just accumulating it.

The group discusses the philosophical differences between "owning nothing and being happy" versus the traditional Western view of accumulating assets. Rebecca explains how she helps clients control their finances without necessarily owning everything, while Graham and Kevin share their concerns about the potential downsides of that mindset.

Rebecca provides a positive testimonial about her experience on the "Next 100 Days" podcast, noting that she enjoyed learning different perspectives from the UK-based hosts.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com