In this episode, our panelists discuss the strategic rebranding of Beyond Meat, which has now transitioned to simply "Beyond." The company, once a rising star in plant-based meats, now faces challenges due to mounting losses, oversaturation in the market, and shifting consumer preferences. They explore Beyond's new mission to focus on cleaner, simpler ingredients and whether expansion into other categories is a good idea. The panelists also dive into the challenges of rebuilding trust, addressing consumer concerns, and how companies can distinguish themselves from competitors.

Key Topics Discussed:

•Beyond Meat's Rebrand to Beyond:

The company drops "Meat" from its name to reflect a broader focus on plant-based protein options, moving away from being just a meat alternative.

•The Evolution of the Plant-Based Market:

Discussion on how the plant-based meat market has become oversaturated with competitors like Impossible Foods and the influx of other plant-based brands in grocery stores.

•Beyond’s Strategic Pivot:

Beyond's decision to simplify its ingredients, focusing on transparency and health-conscious options. Their new product, Beyond Ground, made with simple ingredients like fava beans and avocado, aims to address concerns over ultra-processed foods.

•Expanding Beyond Plant-Based Meat:

Moving away from just replacing meat, Beyond is now positioning itself as a provider of healthier and more sustainable food choices, appealing to a wider range of consumers, including flexitarians and health-conscious individuals.

•Mission vs. Market Reality:

The panelists discuss how Beyond’s mission-driven approach, focused on environmental sustainability, may conflict with consumer demands for taste, price, and availability. The episode explores how the company must balance its mission with product execution to succeed in the competitive market.

•Partnerships and Global Expansion:

Beyond's struggle with previous high-profile partnerships, such as McDonald's and Starbucks, and the potential for future collaborations with health-conscious brands and meal kit providers. They also touch on the importance of understanding cultural nuances when expanding globally.

•Challenges in the Plant-Based Category:

The panelists discuss the "Frozen Yogurt Store Effect" and how Beyond's initial success created a market for competitors, leading to increased market saturation and consumer confusion.

•Future Strategy for Beyond:

The panelists suggest a focused, simplified approach to product offerings, building strong partnerships with like-minded companies, and focusing on their mission to create sustainable, plant-based protein options.

Key Takeaways:

•Simplicity and Transparency: Consumers are increasingly looking for simpler, cleaner ingredients in their food. Beyond's pivot to cleaner products with fewer ingredients could help rebuild trust and differentiate the brand.

•Targeting a Broader Audience: Beyond's new focus on providing plant-based options for everyone, not just vegans and vegetarians, opens up new growth opportunities.

•Strategic Partnerships: Beyond must choose its partners wisely to ensure they align with its mission and values. Collaborations with health-conscious brands or meal kit services could help reintroduce Beyond to the consumer base.

Closing Thoughts:

Aaron, Qadira, and Melissa highlight the importance of staying true to a company's mission while adapting to market changes. They believe that Beyond has the potential to bounce back, but it will need to focus on rebuilding trust, simplifying its offerings, and aligning its partnerships with its core values.

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In this thought-provoking episode of We Fixed It, You’re Welcome, we explore the intersection of artificial intelligence and education with Dr. Marc Wolpoff, Professor of Psychology at Riverside Community College. With AI tools like ChatGPT becoming common in classrooms, we dive deep into the potential benefits and challenges these tools present for students and educators alike.

Dr. Marc shares his insights into how AI is being used by students—from homework help to exam assistance—and the growing concerns around its impact on critical thinking, creativity, and the learning process. We discuss how AI may be inadvertently eroding students’ ability to think for themselves and the importance of teaching them how to use AI responsibly.

We also talk about the ethical implications of AI in education, including how to balance using AI as a helpful tool without compromising the integrity of learning.

Key Highlights:

• The rise of AI in classrooms and its impact on students

• AI "creep" and cognitive offloading in education

• Balancing AI usage with critical thinking and problem-solving skills

• The honor code dilemma in schools and how AI complicates academic integrity

• Dr. Marc Wolpoff’s approach to teaching students to think independently while using AI

• How AI might change the future of education and workforce readiness

Join us as we explore the future of learning and the role AI should play in the classroom!

Timestamps:

0:00 – Introduction to the Episode and Dr. Marc Wolpoff

1:00 – Dr. Marc Wolpoff’s Background in Psychology and Education

2:30 – AI Use in Classrooms: Students Turning to AI for Help

4:00 – AI "Creep" and Cognitive Offloading: How Students Use AI

6:00 – The Impact of AI on Critical Thinking and Problem-Solving

8:00 – Honor Codes and AI: Navigating the Ethical Dilemma

10:00 – AI as a Tool for Good or a Shortcut for Lazy Thinking?

12:00 – The Diversity of AI Use Across Different Subjects

14:00 – How AI is Impacting Creativity and Higher-Level Thinking

16:00 – AI Literacy: Educating Students on When and How to Use AI

18:00 – The Role of Corporations in Shaping AI Literacy for Students

20:00 – The Future of Education: AI in Academia and the Workforce

22:00 – What We Need to Teach Students About AI and Accountability

24:00 – The Balance Between Technology and Human Judgment

26:00 – Closing Thoughts on AI’s Role in the Future of Education

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Website: wefixeditpod.com

🔔 Don’t forget to like, comment, and subscribe for more episodes on the future of education and AI!

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In this episode, the team dives into the cultural phenomenon of Taylor Swift's latest album release and how brands are jumping on the orange wave. They discuss the concept of "cultural currency" and how companies are navigating the challenge of joining in on viral trends. From the challenges of brand authenticity to the importance of a rapid response team, the conversation explores how brands can make smart, timely decisions that resonate with their audience while avoiding the pitfalls of inauthenticity.

Key Takeaways:

*Cultural Currency: In today’s fast-moving market, brands need to build cultural currency by staying relevant in the cultural conversation. Participating in viral moments can connect brands with their audiences in a more authentic way.

*The Double-Edged Sword: While it’s essential for brands to join viral moments, there is a risk of appearing inauthentic if they don’t align with the moment properly. Brands must ask themselves: "Does this moment align with our values?"

*Playbook for Brand Participation: Having a pre-established playbook for trend participation allows brands to act quickly while maintaining authenticity. This includes a rapid response team and guidelines for what is on-brand.

*Timeliness is Key: Viral moments are fleeting, and brands need to respond fast. Delayed reactions can render a brand irrelevant in the eyes of their audience.

*Risk Management: There’s inherent risk in participating in viral moments. Brands need to carefully weigh the benefits against the potential for public backlash or alienating segments of their audience.

*Examples of Successful Brand Participation: Brands like Starbucks, Dunkin Donuts, and Duolingo nailed the Taylor Swift trend by integrating it seamlessly into their marketing strategies without losing their brand identity.

https://wefixeditpod.com/

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AT&T is facing a workplace culture challenge that has captured the attention of employees, investors, and all of corporate America. After a controversial return-to-office memo, questions are being asked: Is AT&T prioritizing profits over people? Or is this a smart business move?

In this episode, we break down:

AT&T’s shift from loyalty to a market-based culture

The impact of return-to-office policies on employees

Why employee voices, listening sessions, and one-on-ones matter

The risk of losing top performers vs short-term stock gains

What other companies can learn from AT&T’s challenge

This is more than just AT&T’s story — it’s about the future of work, leadership, and employee engagement.

👉 Watch now as we explore whether AT&T’s culture shift is a crisis, a turning point, or the start of a new playbook for corporate America.

https://wefixeditpod.com/

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage.

Discover the key lessons every business can learn from Jaguar’s rebranding mistake, the reality of competing in the EV market, and the blueprint to reconnect with loyal buyers while attracting a new generation.

📌 Topics Covered:

Jaguar EV rebrand failure explained

Why the marketing campaign missed the mark

The danger of abandoning brand heritage

How to merge tradition with EV innovation

Strategies to win back luxury car buyers

If you’re interested in brand strategy, luxury cars, electric vehicles, or marketing case studies, this breakdown is a must-watch.

https://wefixeditpod.com/

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of "We Fixed It. You're Welcome," the hosts tackle the challenges faced by Essence Fest, an iconic African American culture and music festival in New Orleans. They explore the festival's recent struggles, including operational issues, declining attendance, and sponsor pullback. The team proposes solutions such as regionalizing the event, creating pop-up experiences in different cities, and focusing on local vendors and artists. They emphasize the importance of reconnecting with the festival's core mission, addressing the economic challenges faced by its target demographic, and improving communication with attendees. The hosts suggest innovative ideas like career-building events and modular sponsorships to revitalize the festival while maintaining its heart and soul in New Orleans.

https://wefixeditpod.com/

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of "We Fixed It, You're Welcome" the hosts tackle American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakare joins to dissect the brand's misstep, exploring the importance of inclusive marketing and authentic consumer engagement. The discussion delves into the risks of shock marketing, the power of Gen Z consumers, and the need for diverse voices in decision-making processes. The panel offers strategic advice for American Eagle to regain trust, emphasizing accountability, employee engagement, and aligning actions with stated values. This episode challenges conventional marketing approaches and provides insights on navigating brand crises in the age of cancel culture.

https://wefixeditpod.com/

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of "We Fixed It. You're Welcome," the hosts tackle New York City's tourism slump. With international visits expected to drop 17% and $4 billion in potential lost spending, the team explores innovative solutions. Joined by comedian Tim Duffy, they discuss leveraging borough pride, curating unique experiences, and corporate reinvestment in communities. Ideas include borough-specific marketing, specialty interest tours, and encouraging residents to be local tourists. The conversation touches on the challenges faced by different neighborhoods, the importance of affordable accommodations, and the potential for public-private partnerships. The hosts emphasize New York's resilience and its ability to create cultural moments that attract visitors, ultimately aiming to revitalize the city's tourism industry.

https://wefixeditpod.com/

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.