Résultats Éditeur "HighBridge, a Division of Recorded Books" dans Marketing et ventes

In Powering Prosperity: A Citizen's Guide to Shaping the 21st Century, Dr. Indranil Ghosh brings together his decades of experience as a sustainable economic development investor, an entrepreneur, and an MIT-trained scientist to provide a new framework for understanding the world's challenges and the choices societies must make to address them.

Generation Why Not?® lays out seven principles that many highly successful people hold as their core beliefs about business and life. They know it's not about your age, your gender, or your background - it's about your attitude. Through personal interviews with and observations of a diverse community of individuals ranging from multi-millionaire CEOs, to octogenarians starting new careers, to second and third do-overs, to young adults reinventing the world, author Ruth Klein offers insights and practical applications....

When the Freeman family decided to restore a damaged creek in Washington's Olympic Peninsula - to transform it from a drainage ditch into a stream that could again nurture salmon - they knew the task would be formidable and the rewards plentiful. In Saving Tarboo Creek, Scott Freeman artfully blends his family's story with powerful universal lessons about how we can all live more constructive, fulfilling, and natural lives by engaging with the land rather than exploiting it.

New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications - not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”....

Turn creativity from a hit-or-miss proposition into something you can count on with this highly-praised program. Its co-authors, Alan G. Robinson and Sam Stern, are top thinkers in the field of corporate creativity and together they have advised dozens of major organizations in the United States and abroad.

Josh Harris had been New York's first net millionaire. He founded the city's first dotcom, Pseudo.com, and paved the way for a cadre of net-savvy 20-somethings to follow, riding a wave of tech euphoria to unimagined wealth and fame for five years, before losing it all in the great dotcom crash of 2000. Long before then, however, Harris's view of where the web would take us had darkened, and he began a series of lurid social experiments aimed at illustrating his worst fear: that the internet would soon alter the very fabric of society - cognitive, social, political, and otherwise.

Being the Change is written for activists who work in organizations with social missions, and those who are involved in social change outside of their jobs. This book is a practical guide that helps listeners maintain and enhance their ability to be effective agents of change.

In a riveting portrait of the world's largest HIV/AIDS medical-care provider, award-winning journalist Patrick Range McDonald reveals AIDS Healthcare Foundation's unlikely rise from a feisty grassroots organization during the height of 1980s AIDS crisis to its position today as a global leader in the fight to control HIV and AIDS. This untold story highlights AHF's bold history of activism, its hard-charging advocacy on the behalf of vulnerable people, and its heroic efforts to provide free HIV drug treatment around the world.