Résultats Éditeur "Gildan Media" dans Marketing et ventes

Broke is a startling wake-up call for America and an honest accounting of what our future holds if we don't take charge and change our country for the better. If the business of America is business, then it's up to our business leaders to solve the mess we're in. Broke offers practical, nonpolitical, and nonpartisan solutions that every business leader can implement today for a better tomorrow.

The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today's most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people's full humanity as well as their economic interests.

Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox - the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity.

Tip is a timeless, inspirational story created to remind anyone in a position judged by performance that the only way to achieve continued recognition and growth in work and life is to take personal accountability for your reputation and results. Whatever your role, or level of success in your career, Tip is a guide that will help you discover, or remember, how to consistently bring unique value to your team, your organization, and your most important customers.

The cannabis industry is seeing an explosion of entrepreneurship and a great amount of capital is flowing into the sector globally. It is essential for cannabis business owners to understand how to be one of the few businesses that secure funding. The answer to bridging this disconnect lies in not only understanding how to build a successful business but, directly listening from investors on what is required when backing a company. And most importantly, why they invest in certain companies, entrepreneurs, and not others.

Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe was written for startup founders or executives who aspire to create an amazing team that buys into the mission. The key is to understand that the founder of a startup or leaders of a company determine the culture on purpose. And in order to do that well, you have to understand the key elements of a culture framework. Based on 20 years of company creation, leadership, and observation, Bernhard Schroeder shares with you the key elements of a culture framework:

This must-have book contains the most up-to-date strategies for sales executives; offers compelling real-world examples; includes the ideas and tools that can be put into action immediately; and reinforces the immediate application and learning with assessments, exercises, and a professional toolbox.

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

Make the Deal is a direct and accessible guide to striking a powerful M&A deal. Merging business, finance, and law, this insightful examination of M&A strategy is designed to help you understand M&A negotiations and the ways in which the final outcome affects your financial future. You'll gain insight into real-world negotiations and the delicate balancing act that occurs as each party attempts to maximize value and minimize risk, and learn the potential pitfalls that can occur.

Drawing from the best published sources and his own ample experience, Dr. Goodman shares tips and techniques for negotiating everyday transactions as well as mega-deals. He explains the six-step Anatomy of a Negotiation Transaction, which guides you from the inception to the execution of agreement, while enabling you to avoid common pitfalls and dirty tricks.

Leading Clarity offers a bold proposal that changes the trajectory of your business and leadership. Today's business environment is more complex than at any time in history with greater ambiguity, chaos, and uncertainty. Too often, individuals and organizations become bogged down with competing priorities and the constant press of daily demands. This tangled mass of noise effectively handicaps every facet of business. This audiobook provides a proven, time-tested strategy that has brought dynamic results to hundreds of organizations of all scope and size.

Today's business environment is getting more competitive every day. Customer loyalty is becoming a quaint, old-fashioned notion. Customers shop around. And service that wows the customer is crucial in securing new business and preserving those long-standing associations with valuable clients. The bottom line: Satisfied customers equal success!

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

Whether you're facing funding sharks or angel investors, we've got the keys to crafting that perfect pitch to help you secure the funds you need to launch your startup, build your business, and achieve your entrepreneurial dreams. In this new edition of the Entrepreneur Voices series, entrepreneurs, venture capitalists, and experts from both sides of the board room present the game-winning strategies and deal-closing tactics you need to succeed.

Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you're swimming upstream, against a strong current, with a bag of rocks tied to your waist. Sales has changed. Legacy sales gimmicks destroy relationships right from the first minute. The 60 Second Sale is a turnkey system for building profitable, lifelong relationships.

The intensification of marketing in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little-understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence.

Centered on the building and construction industry, The Tokens offer business lessons to help to build a foundation of success that is so vital for sustaining growth and overcoming challenges. It outlines the eleven points for developing and maintaining a successful building or construction business with many of the lessons applicable to any business.

Succeed the Sandler Way features 14 compelling success stories from real people who have used the Sandler Selling System to create major personal and professional breakthroughs. Each chapter is an in-depth profile of an actual Sandler client. As each case study proves, the guiding principle for creating a breakthrough is deceptively simple-sounding: Be candid with yourself. Taking a good, hard look at yourself is a prerequisite of any breakthrough.

As the natural successor to Fons Trompenaars and Charles Hampden-Turner's landmark best seller, Riding the Waves of Culture, Managing Change Across Corporate Cultures reveals exactly how to create an environment where astonishing business breakthroughs are possible. You will also learn how to renew cultures as part of change and how to integrate cultures successfully following mergers, acquisitions, and joint ventures.

Learn how to stay where you are and do what energizes and engages you with this sophisticated yet profoundly practical guide to career fulfillment. Make It Work delivers expert advice and dozens of smart, easy-to-use tools to help you discover your passions, choose a direction, practice new skills, and do what you love to do - every day.