Résultats Éditeur "HighBridge, a Division of Recorded Books" dans Marketing et ventes
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Onward
- How Starbucks Fought for Its Life Without Losing Its Soul
- Auteur(s): Howard Schultz, Joanne Gordon
- Narrateur(s): Stephen Bowlby
- Durée: 12 h et 39 min
- Version intégrale
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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.
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Too Long and Boring
- Écrit par Amazon Customer le 2019-08-19
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Onward
- How Starbucks Fought for Its Life Without Losing Its Soul
- Narrateur(s): Stephen Bowlby
- Durée: 12 h et 39 min
- Date de publication: 2011-03-29
- Langue: Anglais
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Prix courant: 32,38$ ou 1 crédit
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Poor Economics
- A Radical Rethinking of the Way to Fight Global Poverty
- Auteur(s): Abhijit V. Banerjee, Esther Duflo
- Narrateur(s): Brian Holsopple
- Durée: 11 h et 30 min
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Abhijit Banerjee and Esther Duflo have pioneered the use of randomized control trials in development economics. Work based on these principles, supervised by the Poverty Action Lab, is being carried out in dozens of countries. Drawing on this and their 15 years of research from Chile to India, Kenya to Indonesia, they have identified wholly new aspects of the behavior of poor people, their needs, and the way that aid or financial investment can affect their lives. Their work defies certain presumptions: that microfinance is a cure-all, that schooling equals learning....
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must read 1000 times at least by our politicians
- Écrit par Rojz84 le 2019-12-09
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Poor Economics
- A Radical Rethinking of the Way to Fight Global Poverty
- Narrateur(s): Brian Holsopple
- Durée: 11 h et 30 min
- Date de publication: 2012-01-03
- Langue: Anglais
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Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- Auteur(s): Howard Schultz, Dori Jones Yang
- Narrateur(s): Eric Conger
- Durée: 2 h et 55 min
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The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
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Enjoyed this read
- Écrit par Amazon Customer le 2019-07-02
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Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- Narrateur(s): Eric Conger
- Durée: 2 h et 55 min
- Date de publication: 2007-07-16
- Langue: Anglais
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Prix courant: 13,22$ ou 1 crédit
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 27 min
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Narrateur(s): Seth Godin
- Durée: 7 h et 27 min
- Date de publication: 2006-08-18
- Langue: Anglais
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You, Inc.
- The Art of Selling Yourself
- Auteur(s): Harry Beckwith, Christine Clifford Beckwith
- Narrateur(s): Martin Ruben, Lisa DeSimone
- Durée: 5 h et 37 min
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Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.
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You, Inc.
- The Art of Selling Yourself
- Narrateur(s): Martin Ruben, Lisa DeSimone
- Durée: 5 h et 37 min
- Date de publication: 2007-02-07
- Langue: Anglais
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Prix courant: 24,97$ ou 1 crédit
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
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Empowerment Takes More than a Minute
- Auteur(s): Ken Blanchard, John P. Carlos, Alan Randolph
- Narrateur(s): Eric Conger
- Durée: 1 h et 27 min
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Empowerment Takes More Than a Minute provides practical and simple concepts that CEOs, COOs, and managers at all levels in organizations both public and private can apply to their particular situations. This program is written by Ken Blanchard, co-author of The One Minute Manager and a regular contributor to Executive Excellence.
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Empowerment Takes More than a Minute
- Narrateur(s): Eric Conger
- Durée: 1 h et 27 min
- Date de publication: 1999-12-21
- Langue: Anglais
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Auteur(s): Chris Farrell
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
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The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
- Date de publication: 2009-12-22
- Langue: Anglais
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Auteur(s): Nick Chater
- Narrateur(s): Nick Chater
- Durée: 7 h et 26 min
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Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Narrateur(s): Nick Chater
- Durée: 7 h et 26 min
- Date de publication: 2018-11-06
- Langue: Anglais
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Windfall
- The Booming Business of Global Warming
- Auteur(s): McKenzie Funk
- Narrateur(s): Sean Runnette
- Durée: 10 h et 40 min
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Global warming's physical impacts can be separated into three broad categories: melt, drought, and deluge. Funk travels to two dozen countries to profile entrepreneurial people who see a potential windfall in each of these forces. The melt is a boon for newly arable, mineral rich regions of the Arctic, such as Greenland - and for the man-made snow trade. Drought creates opportunities for private firefighters working for insurance companies as well as for fund managers backing south Sudanese warlords who control local farmland.
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Windfall
- The Booming Business of Global Warming
- Narrateur(s): Sean Runnette
- Durée: 10 h et 40 min
- Date de publication: 2014-01-21
- Langue: Anglais
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The Joy of Selling
- Auteur(s): Steve Chandler
- Narrateur(s): Steve Chandler
- Durée: 3 h et 52 min
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Best-selling author Steve Chandler delivers over 50 powerful ideas guaranteed to stimulate fantastic sales success. Drawing on his extensive experience in the field, and using the most up-to-date psychological tools available, Chandler illustrates ways for both the novice and the seasoned pro to reach new heights of business prosperity.
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The Joy of Selling
- Narrateur(s): Steve Chandler
- Durée: 3 h et 52 min
- Date de publication: 2004-02-05
- Langue: Anglais
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Prix courant: 19,46$ ou 1 crédit
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The Art of Social Media
- Power Tips for Power Users
- Auteur(s): Guy Kawasaki, Peg Fitzpatrick
- Narrateur(s): Amanda Ronconi
- Durée: 2 h et 42 min
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.
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The Art of Social Media
- Power Tips for Power Users
- Narrateur(s): Amanda Ronconi
- Durée: 2 h et 42 min
- Date de publication: 2018-05-29
- Langue: Anglais
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Prix courant: 22,26$ ou 1 crédit
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The Experience Economy
- Work Is Theatre and Every Business Is a Stage
- Auteur(s): B. Joseph Pine II, James H. Gilmore
- Narrateur(s): Eric Conger
- Durée: 3 h et 6 min
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The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.
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The Experience Economy
- Work Is Theatre and Every Business Is a Stage
- Narrateur(s): Eric Conger
- Durée: 3 h et 6 min
- Date de publication: 2005-09-30
- Langue: Anglais
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Prix courant: 14,78$ ou 1 crédit
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Franchise
- The Golden Arches in Black America
- Auteur(s): Marcia Chatelain
- Narrateur(s): Machelle Williams
- Durée: 10 h et 37 min
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Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who believed they found an economic answer to the problem of racial inequality.
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Franchise
- The Golden Arches in Black America
- Narrateur(s): Machelle Williams
- Durée: 10 h et 37 min
- Date de publication: 2020-01-07
- Langue: Anglais
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Prix courant: 27,83$ ou 1 crédit
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True Story
- How to Combine Story and Action to Transform Your Business
- Auteur(s): Ty Montague
- Narrateur(s): Sean Runnette
- Durée: 6 h et 35 min
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Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).
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True Story
- How to Combine Story and Action to Transform Your Business
- Narrateur(s): Sean Runnette
- Durée: 6 h et 35 min
- Date de publication: 2014-05-14
- Langue: Anglais
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Prix courant: 23,35$ ou 1 crédit
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Profits and Sustainability
- A History of Green Entrepreneurship
- Auteur(s): Geoffrey Jones
- Narrateur(s): Mike Chamberlain
- Durée: 16 h et 51 min
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This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance. The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored.
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Profits and Sustainability
- A History of Green Entrepreneurship
- Narrateur(s): Mike Chamberlain
- Durée: 16 h et 51 min
- Date de publication: 2019-05-21
- Langue: Anglais
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The Innovation Blind Spot
- Why We Back the Wrong Ideas - and What to Do About It
- Auteur(s): Ross Baird, Steve Case
- Narrateur(s): Patrick Lawlor
- Durée: 6 h et 36 min
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The world's innovation economy is broken. If you have an idea, depending on who you are or where you live, you might never get a shot. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. The determining factor? Potential profit. In The Innovation Blind Spot, venture capitalist Ross Baird demonstrates how to fix the problem by helping us find better ideas, looking at people, places, and industries often overlooked.
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informative
- Écrit par nima le 2020-04-07
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The Innovation Blind Spot
- Why We Back the Wrong Ideas - and What to Do About It
- Narrateur(s): Patrick Lawlor
- Durée: 6 h et 36 min
- Date de publication: 2017-09-12
- Langue: Anglais
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Prix courant: 27,83$ ou 1 crédit
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Straight Talk on Trade
- Ideas for a Sane World Economy
- Auteur(s): Dani Rodrik
- Narrateur(s): Sean Runnette
- Durée: 9 h et 8 min
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In Straight Talk on Trade, Dani Rodrik, an early and outspoken critic of economic globalization taken too far, goes beyond the populist backlash and offers a more reasoned explanation for why our elites' and technocrats' obsession with hyper-globalization made it more difficult for nations to achieve legitimate economic and social objectives at home: economic prosperity, financial stability, and equity.
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Critical book to read on economics.
- Écrit par Amazon Customer le 2019-12-12
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Straight Talk on Trade
- Ideas for a Sane World Economy
- Narrateur(s): Sean Runnette
- Durée: 9 h et 8 min
- Date de publication: 2018-03-02
- Langue: Anglais
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Prix courant: 33,40$ ou 1 crédit
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Auteur(s): Thomas A. Stewart, Patricia O'Connell
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 44 min
- Version intégrale
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Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 44 min
- Date de publication: 2016-11-29
- Langue: Anglais
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Prix courant: 32,41$ ou 1 crédit
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The Infinite Desire for Growth
- Auteur(s): Daniel Cohen, Jane Marie Todd - translator
- Narrateur(s): Liam Gerrard
- Durée: 4 h et 13 min
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The Infinite Desire for Growth spotlights the obsession with wanting more, and the global tensions that have arisen as a result. Amid finite resources, increasing populations, environmental degradation, and political unrest, the quest for new social and individual goals has never been so critical. Leading economist Daniel Cohen provides a whirlwind tour of the history of economic growth, from the early days of civilization to modern times, underscoring what is so unsettling today.
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The Infinite Desire for Growth
- Narrateur(s): Liam Gerrard
- Durée: 4 h et 13 min
- Date de publication: 2019-05-21
- Langue: Anglais
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