Résultats de "Jonah" dans Toutes les catégories

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Over 2,000 years ago, a band of desert travelers huddled against the sandy blasts of the Arabian peninsula. They clutched in their arms a metallic book and absconded away to preserve it against the impending doom of the Babylonian invasion. This treasured text would become the source material for the Book of Mormon, one of the most influential books in American history.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

This groundbreaking international bestseller lays to rest many myths about the Holocaust: that Germans were ignorant of the mass destruction of Jews, that the killers were all SS men, and that those who slaughtered Jews did so reluctantly. Hitler's Willing Executioners provides conclusive evidence that the extermination of European Jewry engaged the energies and enthusiasm of tens of thousands of ordinary Germans.

"Fascists", "Brownshirts", "jackbooted stormtroopers" - such are the insults typically hurled at conservatives by their liberal opponents. Calling someone a fascist is the fastest way to shut them up, defining their views as beyond the political pale. But who are the real fascists in our midst?

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

Only once in the last 250,000 years have humans stumbled upon a way to lift ourselves out of the endless cycle of poverty, hunger, and war that defines most of history. If democracy, individualism, and the free market were humankind’s destiny, they should have appeared and taken hold a bit earlier in the evolutionary record. The emergence of freedom and prosperity was nothing short of a miracle.

In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.

Being Jewish with Jonah Platt is the hit weekly podcast that illuminates the vast, beautiful, and often unexplored tapestry of Jewish identity, through deeply honest and personal conversations with notable Jews and non-Jewish allies alike. Hosted by actor & advocate Jonah Platt, a trusted expert in contemporary Jewish culture, identity, and politics, Being Jewish seeks to engage, educate, and empower listeners to take full ownership of their identities and live as their proudest, most authentic selves. 2025 Webby Honoree | Podcasts - Best Indie Podcast 2025 Wilbur Award Winner

Written by a linguist, ex-fundamentalist graduate of Liberty University, this book goes straight to the evidence and presents a concise case-by-case analysis of the most salient problems in the Christian Scriptures. With insightful commentary concerning frequent rebuttals used by apologists, it makes a solid case against evangelical claims to inerrancy.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

Taking you to life journey from music, real life story, relationships to some fun stuff Oh really?! Yes I mean it. Oh don't you worry much as you won't get bored listening well if you do find it boring you can simply head to the next episode aye? LOL just kidding. Just enjoy, sit back and relax. You won't regret it

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

Months after a catastrophic disaster forced RexNetics to abandon their high-security island facility, a heavily armed recovery team returns to retrieve the company’s most valuable and dangerous asset: priceless dinosaur DNA.

In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.

Create positive impact through action. Motivation and inspiration content to get you to take purposeful innovative and resourceful action towards your most important goals.

Comment persuader son patron, influencer un électeur, séduire un client hésitant ? Tous, nous souhaitons un jour ou l'autre entraîner l'adhésion de notre interlocuteur. Et si bien souvent, nous ne parvenons pas à nos fins, c'est parce que nous cherchons à le persuader plutôt qu'à comprendre ce qui l'empêche de modifier ses habitudes ou ses idées. Dans cet essai rythmé par autant de cas pratiques que d'exemples variés, Jonah Berger identifie les cinq principaux freins au changement, et nous donne les clés pour faire évoluer les esprits.

Daniel Jonah Goldhagen's books are events. They stir passionate public debate among political and civic leaders, scholars, and the general public because they compel people to rethink the most powerful conventional wisdoms and stubborn moral problems of the day. Worse Than War gets to the heart of the phenomenon of genocide, which has caused more deaths in the modern world than military conflict. In doing so, it challenges our fundamental beliefs about human beings, society, and politics.