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Dr. Tony Alessandra interviews Lillie Brock on Change Management. Do you manage the changes in your life or do they manage you? What is the secret to getting through life's difficult changes? Lillie covers these questions. She also discusses how and why it's important to create a positive mental outcome of how you would like to see change happen so that it becomes easier to achieve that outcome.

Joe explains that successful failures do what others want them to do rather than what they really want to do, because of their high need for social acceptance. He covers career builders versus career busters. Joe also says that to move to the top 3%, we must study the masters and use them as role models.

In this idea-packed new audio program from Gildan Media, Communication Expert Dr. Tony Alessandra, author of the best sellers Relationship Strategies and The Ten Qualities of Charismatic People, will teach you the Ten Qualities of The World's Greatest Communicators. Tony has observed that the majority of the great leaders in the worlds of both politics and business are also great communicators.

Scott discusses how to match your marketing messages to the wants, needs, and interests of every recipient. He talks about his system for profiling every single customer and prospect so marketing can tailor messages specifically around each and every customer’s needs. Scott says that consistent, individualized follow-up with prospects and customers is the key to sales and marketing success.

Tony Alessandra, Ph.D., has a street-wise, college-smart perspective on business, having fought his way out of NYC to realize success as a graduate professor of marketing, entrepreneur, business author, and keynote speaker. With a BBA, MBA, and Ph.D. in marketing, a diverse history in sales, and as an entrepreneur and founder of two current technology businesses, MentorU and Online Assessments, Tony brings a broad foundation of experience to every program he delivers.

Listening is just as important as speaking. Good listening draws people to you. Poor listening causes them to drift away. This program offers a powerful set of tools to help you build your listening skills up to maximum effectiveness. Jumpstart your way to better listening today!

The top pro in selling anything today is not just a salesperson. He's a super salesperson, manager, and marketing strategist all rolled into one. He's a thorough student of his industry, his competition, his customers and prospects, and business trends that may affect his future sales. He segments his territory and constantly updates his analyses, objectives, strategies, and controls.