Athlete Science

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

Moses and Troy Horne here. Your mental-toughness guides! We know exactly how you feel. If you are reading this, you probably have a young athlete who struggles with in-game stress and maybe even sports performance anxiety. That is why this version was mostly written by Moses. As of the time of the writing of this book, Moses Horne is a 15-year-old elite athlete who can talk directly about the triumphs and struggles of working toward being mentally tough. This is the only book that I know of with input from an actual young athlete.

The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don't have one brain - you have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that's when bad things happen. What if you could stop the thoughts and feelings you don't want? You can.

The Plant-Based Athlete by Matt Frazier and Robert Cheeke offers a persuasive body of evidence for adopting a plant-based lifestyle to achieve endurance, flexibility, sport, training, or lifting goals. Featuring more than 60 recipes, insights from famous plant-based athletes, and explosive scientific research, it is the ultimate invitation for joining the growing community of athletes (from elites to weekend warriors) who use plants to power their workouts and their every day.

Over the last fifty years, women have made extraordinary advances in athletics. More women than ever are playing sports and staying active longer. Whether they’re elite athletes looking for an edge or enthusiastic amateurs, women deserve a culture of sports that helps them thrive: training programs and equipment designed to work with their bodies, as well as guidelines for nutrition and injury prevention that are based in science and tailored to their lived experience. Yet too often the guidance women receive is based on research that fails to consider their experiences or their bodies.

Sports psychology is often regarded as the key to success, but unfortunately, it typically comes with a hefty price tag that many self-supporting athletes just cannot afford. Thankfully, there are ways you can implement evidence-based and thoroughly researched techniques to improve your game and change your psychological state from loser to winner! Be proactive and embrace a new way of thinking that can drastically improve your performance and get you on track to be at the top of your game. Discover how to reach your full potential and become an elite athlete at the top of your game.

When Hunter Hercules, the biggest soccer star in the Northlands, is transferred to play in the Motherlands, he's mad as hell. Not only is their style of soccer different, but they have mixed teams, and his female captain, Emanuela, calls him unsophisticated and claims that she's a better player than him. The whole thing is ridiculous and infuriating to Hunter. That's why when the soccer club sends all the players on a team-building trip, Hunter shows up determined to put the little woman in her place. It should have been easy, but Emanuela isn't someone he can push around.

In Which Comes First, Cardio or Weights?, physicist and award-winning journalist Alex Hutchinson tackles dozens of commonly held beliefs and looks at just what research science has - and has not - proven to be true. This myth-busting book covers the full spectrum of exercise science and offers the latest in research from around the globe, as well as plenty of practical tips on using proven science to improve fitness, reach weight loss goals, and achieve better competition results.

In recent years "recovery" has become a sports and fitness buzzword. Anyone who works out or competes at any level is bombarded with the latest recovery products and services: from drinks and shakes to compression sleeves, foam rollers, electrical muscle stimulators, and sleep trackers. In Good to Go, acclaimed FiveThirtyEight science writer Christie Aschwanden takes listeners on an entertaining and enlightening tour through this strange world.

Born to Run meets Why We Swim and Breath in this globe-spanning narrative about how cold water and swimming can transform—and even extend—your life. Lifelong athlete and Sports Illustrated writer Chris Ballard worried his days of exercise were numbered. Then he received a fateful text...

Stop leaving your sports performances down to chance. Implement our 5 simple science-backed mental toughness strategies and start seeing improvements straight away. Expertly written with real-world advice and key psychological insights, The Mental Resilience Method for Young Athletes reveals 5 powerful science-based techniques that will propel your athletic performances into the realm of the champions.

The modern day youth sports environment has taken the enjoyment out of athletics for our children. Currently, 70% of kids drop out of organized sports by the age of 13, which has given rise to a generation of overweight, unhealthy young adults. There is a solution. John O'Sullivan shares the secrets of the coaches and parents who have not only raised elite athletes, but have done so by creating an environment that promotes positive core values and teaches life lessons instead of focusing on wins and losses.

The Playmaker on any team makes the right decision at the right time, almost every time. Despite the constraints of time, tactics, and rules, the best players combine their vision and skills with razor-sharp decision accuracy for an unstoppable competitive advantage. As a follow-up to The Playmaker’s Advantage, their best-selling guide for athletes, coaches, and parents, Daniel Peterson and Dr. Leonard Zaichkowsky now focus on the split-second decision-making process that produces both clutch plays and mental mistakes.

From Jackie Robinson to Muhammad Ali and Arthur Ashe, African American athletes have been at the center of modern culture, their on-the-field heroics admired and stratospheric earnings envied. But for all their money, fame, and achievement, says former New York Times columnist William C. Rhoden, Black athletes still find themselves on the periphery of true power in the multibillion-dollar industry their talent built. Provocative and controversial, Rhoden's Forty Million Dollar Slaves weaves a compelling narrative of Black athletes in the United States.

This audiobook will help a parent understand the value of the time spent in youth sports. It's a helpful tool for parents and coaches to evaluate the progress of a youngster not just in a sport but in their level of confidence in life, their leadership skills, their growth as a person, and the way they relate to others. This is a great tool if you're a new parent or in the middle stages parenting it provides you with ideas and exmples to help you develop a great foundation for your children success in sports and other areas of life.

Sports vision is an often-overlooked area that can be leveraged for improved performance. Most athletes invest in equipment and training without ever thinking about their vision. Many scientific studies have highlighted the relationship between vision and on-field performance, and most professional sports teams employ a sports vision specialist to ensure all team members have optimal vision and visual function for success.

Imagine if you had as much energy for your family at 8 p.m. as you have at the office at 8 a.m.? Whether or not you can hit a home run or run a marathon, this program will train you to perform at the highest possible levels in both your professional and family life.

Michael Pollan's How to Change Your Mind meets Christopher McDougall's Born to Run in this immersive, investigative look at the hidden culture of cannabis use among elite athletes (as well as weekend warriors) - and the surprising emerging science behind the elusive, exhilarating "runner's high" they all seek.

Have you ever wondered why science can appear so contradictory and confusing? Why it seems like there’s a study to “prove” or “disprove” just about any claim about diet, exercise, and lifestyle? And what it really takes to protect yourself from bad science and benefit from good science? If so, then Fitness Science Explained is for you. It’s a crash course in hearing, understanding, and applying scientific research to get fitter, healthier, and happier, and it’ll get you up to speed quickly regardless of your educational background.

Black Athlete White Athlete is a thought-provoking and insightful book that helps individuals clearly understand the situations that they are currently experiencing. This book provides solutions to overcome challenges in the various areas of life. This book also helps to enlighten, inspire, and nurture the daily tasks needed for mental stability now and in the future.