Behavioral Marketing

Liste de produits
    • You Can't Be Seen Until You Learn to See
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 7 h et 2 min
    • Date de publication: 2018-11-13
    • Langue: Anglais
    • 4.5 out of 5 stars 571 évaluations
    • For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

    20,40 $ ou gratuit avec l'essai de 30 jours

    • Get New Customers, Make More Money, And Stand Out From The Crowd
    • Auteur(s): Allan Dib
    • Narrateur(s): Joel Richards
    • Durée: 6 h et 31 min
    • Date de publication: 2016-08-16
    • Langue: Anglais
    • 4.5 out of 5 stars 135 évaluations
    • To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

    25,00 $ ou gratuit avec l'essai de 30 jours

  • 21,48 $ ou gratuit avec l'essai de 30 jours

    • How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
    • Auteur(s): Kindra Hall
    • Narrateur(s): Kindra Hall
    • Durée: 7 h et 15 min
    • Date de publication: 2019-09-24
    • Langue: Anglais
    • 4.5 out of 5 stars 138 évaluations
    • Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies....

    25,63 $ ou gratuit avec l'essai de 30 jours

    • The Making of Behavioral Economics
    • Auteur(s): Richard H. Thaler
    • Narrateur(s): L. J. Ganser
    • Durée: 13 h et 35 min
    • Date de publication: 2015-05-18
    • Langue: Anglais
    • 4.5 out of 5 stars 167 évaluations
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

    33,53 $ ou gratuit avec l'essai de 30 jours

    • Auteur(s): Jan Zimmerman, Deborah Ng
    • Narrateur(s): Megan Tusing
    • Durée: 21 h et 41 min
    • Date de publication: 2020-03-31
    • Langue: Anglais
    • 2.5 out of 5 stars 5 évaluations
    • In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace....

    33,40 $ ou gratuit avec l'essai de 30 jours

    • More Leads. More Profit. Less Marketing
    • Auteur(s): Allan Dib
    • Narrateur(s): Troy Duran
    • Durée: 8 h et 19 min
    • Date de publication: 2024-05-07
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

    25,00 $ ou gratuit avec l'essai de 30 jours

  • 31,26 $ ou gratuit avec l'essai de 30 jours

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 4 out of 5 stars 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    22,17 $ ou gratuit avec l'essai de 30 jours

    • Unlocking Consumer Decisions with the Science of Behavioral Economics
    • Auteur(s): Melina Palmer
    • Narrateur(s): Rachel Perry
    • Durée: 8 h et 12 min
    • Date de publication: 2021-05-11
    • Langue: Anglais
    • 5 out of 5 stars 9 évaluations
    • This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....

    22,26 $ ou gratuit avec l'essai de 30 jours

    • The Ultimate Strategy for Dental Practice Growth
    • Auteur(s): Fred Joyal
    • Narrateur(s): Fred Joyal
    • Durée: 6 h et 46 min
    • Date de publication: 2016-06-23
    • Langue: Anglais
    • 4.5 out of 5 stars 11 évaluations
    • Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients....

    25,00 $ ou gratuit avec l'essai de 30 jours

    • Get Found Using Google, Social Media, and Blogs
    • Auteur(s): Brian Halligan, Dharmesh Shah
    • Narrateur(s): Erik Synnestvetd
    • Durée: 5 h et 5 min
    • Date de publication: 2009-11-20
    • Langue: Anglais
    • 5 out of 5 stars 3 évaluations
    • To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in....

    27,82 $ ou gratuit avec l'essai de 30 jours

    • Lessons in Looks and Culture from the K-Beauty Capital
    • Auteur(s): Elise Hu
    • Narrateur(s): Elise Hu
    • Durée: 8 h et 21 min
    • Date de publication: 2023-05-23
    • Langue: Anglais
    • 5 out of 5 stars 6 évaluations
    • An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....

    23,99 $ ou gratuit avec l'essai de 30 jours

    • The Marketing Faculty of the Kellogg School of Management
    • Auteur(s): Alexander Chernev, Philip Kotler
    • Narrateur(s): Tim Andres Pabon
    • Durée: 17 h et 36 min
    • Date de publication: 2023-06-27
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev....

    40,39 $ ou gratuit avec l'essai de 30 jours

    • How to Make Good Ideas Great and Great Ideas Scale
    • Auteur(s): John A. List
    • Narrateur(s): Will Damron
    • Durée: 8 h et 26 min
    • Date de publication: 2022-02-01
    • Langue: Anglais
    • 4.5 out of 5 stars 18 évaluations
    • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

    23,31 $ ou gratuit avec l'essai de 30 jours

    • Psychology, Neuroscience, and the Human Side of Economics
    • Auteur(s): David Orrell
    • Narrateur(s): Al Kessel
    • Série: Hot Science Series
    • Durée: 5 h et 45 min
    • Date de publication: 2021-06-29
    • Langue: Anglais
    • 2.5 out of 5 stars 2 évaluations
    • For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    17,86 $ ou gratuit avec l'essai de 30 jours

    • 101 Low and No-Cost Ways to Grow Your Business, Online and Off
    • Auteur(s): Jim Cockrum
    • Narrateur(s): Sean Pratt
    • Durée: 9 h et 5 min
    • Date de publication: 2011-11-10
    • Langue: Anglais
    • 4.5 out of 5 stars 9 évaluations
    • You used to need a big ad budget to get your message across....

    31,16 $ ou gratuit avec l'essai de 30 jours

    • Applying Psychology and Behavioral Economics
    • Auteur(s): Stephen Wendel
    • Narrateur(s): Danny Hughes
    • Durée: 12 h et 46 min
    • Date de publication: 2023-07-25
    • Langue: Anglais
    • Pas de évaluations
    • In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....

    27,83 $ ou gratuit avec l'essai de 30 jours

    • 25 behavioural biases that influence what we buy
    • Auteur(s): Richard Shotton
    • Narrateur(s): Simon Cole
    • Durée: 5 h et 1 min
    • Date de publication: 2025-07-25
    • Langue: Anglais
    • Pas de évaluations
    • By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts.

    23,22 $ ou gratuit avec l'essai de 30 jours

    • Best Social Media for Dummies and Professionals (Making Money Online)
    • Auteur(s): Paul D. Kings
    • Narrateur(s): Dave Wright
    • Durée: 49 min
    • Date de publication: 2017-05-17
    • Langue: Anglais
    • 2 out of 5 stars 1 évaluation
    • Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business....

    4,95 $ ou gratuit avec l'essai de 30 jours