Business Professional

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

The 1980s was the most outrageous and turbulent era in the financial market since the crash of ’29, not only on Wall Street but around the world. Michael Lewis, as a trainee at Salomon Brothers in New York and as an investment banker and later financial journalist, was uniquely positioned to chronicle the ambition and folly that fueled the decade. In these trenchant, often hilarious true tales we meet the colorful movers and shakers who commanded the headlines and rewrote the rules.

Jamie Dimon is Wall Street's biggest player. Following the 11h-hour rescue of Bear Stearns by JPMorgan, his profile has reached stratospheric levels. And while the deals and decisions he's made have usually turned out to be the right ones, his journey to the top of the financial world has been anything but easy. Now, in The House of Dimon, business writer Patricia Crisafulli goes behind the scenes to recount the amazing events that have shaped Dimon's career.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

Thrust into a life and family that neither of them were looking for, Gabi Jacobs and Terrence Whitaker decide that they'll just make the best of it, because the have most important ingredient: love. Through the ashes of their failed romantic relationship, they're able to form a different type of bond, one that allows them to effectively co-parent their daughter, and even become friends. Constantly pulled together by chance and circumstance, will Gabi and Terrence decide to embark on a journey to finish what they started, or will they decide that it's best to leave the past in the past?

The truth is that the PMP exam is a challenging exam. It is normal to have some anxiety about taking this test. Thorough preparation cannot be overlooked! That is why the author Ralph Cybulski developed the PMP PMBOK Audio Study Guide! Each section is divided into subsections making sure all aspects of the exam are covered! If you listen to our study guide, in addition to pursuing other study methods, we are confident you will pass the PMP Exam!

How did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel brand? And how has Four Seasons grown so dramatically, over nearly half a century, without losing its focus on exceptional quality and unparalleled service? Isadore Sharp answers these questions in his inspiring memoir. He started out in Toronto, the son of a modest builder from Poland, but ambition and fate rapidly took him beyond his father's three-man construction business.

One of the most influential, admired, and innovative women of our time: fashion designer, philanthropist, wife, mother, and grandmother, Diane von Furstenberg shares stories about becoming the woman she wanted to be. Diane von Furstenberg started out with a suitcase full of jersey dresses and an idea of who she wanted to be - in her words, "the kind of woman who is independent and who doesn’t rely on a man to pay her bills."

A leadership book by former Navy SEAL and New York Times best-selling author Mark Divine, Staring Down the Wolf focuses on harnessing the principles of purpose and discipline in life to achieve success. What does it take to command a team of elite individuals? It requires a commitment to seven key principles: Courage, Trust, Respect, Growth, Excellence, Resiliency, and Alignment. All of these are present in an elite team which commits to them deeply in order to forge the character worthy of uncommon success.

The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive. Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.

On the morning of March 27, 1995, four quick shots cracked through Milan’s elegant streets. Maurizio Gucci, heir to the fabulous fashion dynasty, had been ambushed, slain on the steps to his office by an unknown gunman. Two years later, Milan’s chief of police entered the sumptuous palazzo of Maurizio’s ex-wife, Patrizia Reggiani - nicknamed “the Black Widow” by the press - and arrested her for the murder. Did Patrizia kill her ex-husband because his spending was wildly out of control? Or is it possible Patrizia didn’t do it at all?

In his trademark storybook style that has won tens of millions of fans, Dr. Spencer Johnson once again uses a simple tale to reveal profound truths that can allow you to have less stress and enjoy more success and fulfillment. In Who Moved My Cheese?, two mouse-sized characters named Hem and Haw were faced with unexpected change when the Cheese they loved suddenly disappeared. Haw learned how to deal with that change by setting off in search of New Cheese. But Hem remained stuck where he was.

Born into a poor family in rural Jamaica to a teenage mother and an infamous father, Odetta has had a life that is nothing short of a miracle. She lost her father when she was six to criminality in his bid to escape the authorities. She did not graduate from high school, was a college dropout who was pregnant twice by age 17, once from sexual abuse resulting in an abortion that she thought left her sterile. Despite her many life lessons, by age 25, Odetta became a vice president in a US Fortune 500 company that is today Xerox and built her first mansion for her extended family.

The workplace is a magnet for clutter and mess. Who hasn't felt drained by wasteful meetings, disorganized papers, endless emails, and unnecessary tasks? These are the modern-day hazards of working, and they can slowly drain the joy from work, limit our chances of career progress, and undermine our well-being. There is another way. In Joy at Work, best-selling author and Netflix star Marie Kondo and Rice University business professor Scott Sonenshein offer stories, studies, and strategies to help you eliminate clutter and make space for work that really matters.

In today’s competitive coaching landscape, professionalism is paramount—and most coaches aren’t acting as professionally as they think. The Professional Coach offers a comprehensive road map of ways to elevate your mindset, strategies, and workflows. Melinda Cohan, best-selling author and leading expert on coaching business success, has helped coaches and service-based entrepreneurs demystify the business of coaching for two decades.

My Years with General Motors became an instant best seller when it was first published in 1963. It has since been used as a manual for managers, offering personal glimpses into the practice of the "discipline of management" by the man who perfected it. This is the story no other businessman could tell - a distillation of half a century of intimate leadership experience with a giant industry and an inside look at dramatic events and creative business management.

The ultimate inspirational story for ambitious innovators, market disruptors and global business entrepreneurs. Celebrating DHL’s 50th anniversary as a world-leading delivery company, global CEO Ken Allen tells the unique story of his journey to the top of the industry. In this business memoir, he shares the strategies and skills he has developed throughout his career, drawing on both his core values and extensive experience.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

When George McCullagh bought The Globe and The Mail and Empire and merged them into the Globe and Mail, the charismatic 31-year-old high school dropout had already made millions on the stock market. It was just the beginning of the meteoric rise of a man widely expected to one day be prime minister of Canada. But the charismatic McCullagh had a dark side. Dogged by the bipolar disorder that destroyed his political ambitions and eventually killed him, he was all but written out of history.

Imagine a job where you work four days a week and earn as much as the CEO. You also get full benefits, a gym membership, free lunch, and unlimited time off, no questions asked. Hard-won profits don’t just end up in the CEO’s pocket—they’re distributed equally among all employees. The company even buys you your very own car. It sounds too good to be true, but this is the reality at Tunnel Vision, the clothing company that Madeline Pendleton built from the ground up.