English Research

In her 93 remarkable years, veteran freelance writer, memoirist, and writing teacher Brenda Ueland published some six million words. She once said there were two simple rules that she followed absolutely: to tell the truth, and to not do anything she didn't want to do. Such integrity both distinguishes and defines If You Want to Write, her best-selling classic that first appeared in the late 1930s and has inspired thousands to find their own creative center.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

In this no-nonsense guide, primary reading expert and classroom teacher Lindsay Kemeny shares seven ways K-3 teachers can modify what they are currently doing to transform their reading instruction.

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.

In this groundbreaking study of after-death communication experiences, authors Bill and Judy Guggenheim focus on the 12 major types of ADCs people report, the loving messages they receive, and the effects on the lives of those who have been contacted. They present persuasive evidence that ADCs are authentic contacts by deceased loved ones and discuss a few of the many far-reaching social and spiritual implications of their findings. During their 7 years of research, Bill and Judy Guggenheim interviewed 2,000 people from all over America

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

For thousands of years those of Ra have sought to teach the Law of One to seekers of truth on Earth who wished to learn of the unity or oneness of all things...Don Elkins and Carla L. Rueckert worked together for 12 years to perfect the channeling process and receive philosophical inspiration and guidance from extraterrestrial sources. When Jim McCarty joined them in 1980 they began to receive a new and unique type of channeling contact from those of Ra...This audiobook is the transcript from the recording of that conversation between the Questioner and Ra.

Sara Daniel, a star European correspondent and one of the few women reporters covering Iraq, dares to venture where few have gone, in this gripping and fascinating memoir. In June of 2002, war looms and Saddam Hussein still has a brutal grip on a nation in disarray. Sara Daniel travels the length and breadth of Iraq, following the fast-evolving events and interviewing people from all walks of life and all religious and political affiliations: from the Kurds in the north to the rising new politicians in Baghdad and beyond....

Pontzer's groundbreaking studies with hunter-gatherer tribes show how exercise doesn't increase our metabolism. Instead, we burn calories within a very narrow range: nearly 3,000 calories per day, no matter our activity level. This was a brilliant evolutionary strategy to survive in times of famine. Now it seems to doom us to obesity. The good news is we can lose weight, but we need to cut calories. Refuting such weight-loss hype as paleo, keto, anti-gluten, anti-grain, and even vegan, Pontzer discusses how all diets succeed or fail: For shedding pounds, a calorie is a calorie.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

Is cosleeping safe? How important is breastfeeding? Are food allergies preventable? Should we be worried about the aluminum in vaccines? Searching for answers to these tough parenting questions can yield a deluge of conflicting advice. In this revised and expanded edition of The Science of Mom, Alice Callahan, a science writer whose work appears in the New York Times and the Washington Post, recognizes that families must make their own decisions and gives parents the tools to evaluate the evidence for themselves.

Unlock the mysteries of life after death and explore the enlightening discoveries of a private investigator's 15-year investigation. This book is a comprehensive resource answering 150 of the most crucial questions about what happens when we die. Now you can delve into the life-changing insights we learn from near-death experiences, after-death communications, spirit contact through mediums, past lives, past-life memories, past-life and between-lives regressions, out-of-body experiences, soul pre-birth planning, dream visitations, shared-death experiences, and so much more.

Presenting a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics, this engaging audiobook tells you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs opinions, identify root causes behind your company's thorniest problems, and move toward a winning, future-focused business strategy.

World renowned researcher Dr. Barbara Fredrickson gives you the lab-tested tools necessary to create a healthier, more vibrant, and flourishing life through a process she calls "the upward spiral." With Positivity, you'll learn to see new possibilities, bounce back from setbacks, connect with others, and become the best version of yourself.

According to the Pew Research Center, approximately 37 percent of Americans identify themselves as spiritual but not religious. How to Be Spiritual Without Being Religious is a book for that sizable number of folks who seek a rich and authentic interior life but find formal religious affiliation unappealing. It is a clear and nondogmatic guide for finding one's own path of transformation, for embracing a vision of a "practical faith" that enhances a life of happiness and peace.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

Over the years, I’ve written multiple novels, and I have condensed my best tips and practices to bring you How to Write Your First Novel: A Guide for Aspiring Fiction Authors. No matter your plan for publishing your novel, you first need to write the book. I’ve broken down the critical elements of success in two parts: your writing habits and your writing craft.

This key to the world's esoteric traditions unlocks some of the most fascinating and closely held secrets of myth, religion, and philosophy. Unrivaled in its beauty and completeness, it distills ancient and modern teachings of nearly 600 experts. Compelling themes range from the riddle of the Sphinx and the tenets of Pythagorean astronomy to the symbolism of the pentagram, the significance of the Ark of the Covenant, and the design of the American flag.