New Business

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.

Psychological impasse brings with it the sense of being stuck or paralyzed. Getting Unstuck provides a practical, authoritative road map for moving past your immediate impasse and defining a meaningful path forward.

From a global CEO and transformational catalyst to top-performing senior leadership teams comes a groundbreaking playbook, unlocking limitless growth. In a world turned upside down by the disruptive force of AI, a select group of visionary business leaders is rewriting the rules and playing an entirely new game. Now, you have the chance to join their ranks. Conventional success strategies are obsolete.

Start mastering the art of business management today. Propel your venture to new heights of profitability without overwhelming jargon. Many entrepreneurs struggle to turn ideas into thriving businesses. The landscape of management, growth, and leadership can feel overwhelming—but it doesn’t have to be. With the right strategies, you can simplify decisions, boost efficiency, and achieve sustainable success.

Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.

It’s easy to think working less and making more is something available only to a blessed few. James has proven over and over again this is not the case. If you want to build a business that gives you financial peace of mind while allowing you to enjoy life now, not later...Work Less, Make More will get you on your way. It will help ensure the business you're building will work for you, not the other way around.

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

Startup Opportunities is the go-to guide for anyone with a great business idea. Whether it's your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning.

Whether you are just beginning your career or have been selling for many years at an advanced level, the Mastery of Selling demystifies the sales process to help you accomplish sales mastery. World-renowned new home sales coach Roland Nairnsey shares his proven techniques, honed from his decades of new home success and coaching.

If you are thinking of starting an Online affiliate marketing venture from the ground up, now is the best time to do this! The affiliate marketing industry is growing by leaps and bounds, and opportunities are springing up everywhere. This audiobook covers the different topics associated with affiliate marketing, starting with its definition, trends, opportunities, and current options, and will teach you various strategies and techniques to become successful in affiliate marketing.

How do you stand out from the pack and not just land the account, but win deals at the prices you want? Lee B. Salz’s previous groundbreaking, best-selling book Sales Differentiation armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.

Contrary to what you may have heard, the middle class is not dying and robots are not stealing our jobs. In fact, writes Adam Davidson — one of our leading public voices on economic issues — the 21st-century economic paradigm offers new ways of making money, fresh paths toward professional fulfillment, and unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers.

Looking for a simple, high-demand business you can start with minimal tools and make money fast? How to Start a Window Cleaning Business: Shine Glass, Stack Cash is your complete guide to launching a profitable window washing service—perfect for solo operators, side hustlers, or anyone ready to earn daily cash in any neighborhood.

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't, with scores of tips, hints, insider information, and secrets of success, but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses to grow and succeed.

From one of the world's top investing experts, and the best-selling author of Stocks for the Long Run, comes a book that challenges certain conventional wisdom. Based on groundbreaking research, The Future for Investors makes the case that as an investor you are better off with old, reliable companies, many of whose products have not changed for years.

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

In The Burnout Fix, award-winning psychologist and board-certified leadership coach Dr. Jacinta M. Jimenez shows you how to harness science-backed resilience strategies to survive, and thrive, in today's "always on, always connected" world - where a reported 60 percent of employees report being stressed out all or most of the time at work.

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys - the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world. Never Lost Again chronicles the evolution of mapping technology - the "overnight success 20 years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon Go.

In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet? In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy.