New Business

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

In times of stress, we have a choice: we can retreat further into our isolated silos, or we can commit to "going higher together". When external pressures are mounting, and employees are working from far-flung locations across the globe, says best-selling author Keith Ferrazzi, we can no longer afford to waste time navigating the complex chains of command or bureaucratic bottlenecks present in most companies.

"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

Bestselling author Herminia Ibarra presents a model for career reinvention that flies in the face of everything we've learned from "career experts"—and is tailor-made for changing careers in today's uncertain world. Career transition is not a linear path toward some predetermined identity, according to Ibarra, but a crooked journey along which we try on a host of "possible selves" we might become. Successful reinvention comes not from deciphering and analyzing our past, but from inventing and testing our possible futures.

Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.

In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.

Master Your Next Move answers a distinct need, focusing on the most common types of transitions leaders face and the unique challenges posed by each. Based on years of research, and now with a new introduction, this indispensable book explores eight crucial transitions virtually everyone encounters during their career, including promotion, leading former peers, onboarding into a new company, making an international move, and turning around a business in crisis.

Conklin’s audiobook is an interesting and informal discussion with the listener about the five principles of human performance; principle by principle, section by section. These five theories about how humans perform in organizations are principles, the building blocks of human performance, through which we have established a new way to think about safety and reliability in our worlds...and changing the way we think about work is a vital step toward improvement.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Are you ready to turn your expertise into a profitable online course but don’t know where to start? Breakthrough Online Courses: The 6-Step System to Create and Sell Profitable Courses is your complete, step-by-step guide to launching, marketing, and growing an online course business with confidence—even if you’re new to teaching or technology.

Do you have a vision to make a difference in the world, but don't know where to start? Founding a nonprofit organization can be a rewarding but challenging journey. The process involves understanding complex legal structures, sustainable fundraising, building a powerful network, and so much more. Without the right guidance, aspiring nonprofit founders often feel overwhelmed or unsure of their next steps. 'Building a Mission-Driven Organization' is an essential guide for anyone looking to transform their passion into a successful nonprofit.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

In an incredibly male-dominated world, it’s crucial - now more than ever - to develop the necessary skills to become an effective leader and start demanding what you deserve. All you need are easy, proven skills and traits that will help you gradually develop your self-esteem, sharpen your trust, and hone your boundary-setting and communication skills.

Tired of working a job? Not convinced the "make money online, crypto, dropshipping blah blah blah" actually works? Me neither. Turns out, creating a REAL business can be done faster and better in the real world and start making actual cash as quickly as you'd like. We're talking how me and hundreds of other guys just like you are making $500-1000+ per day cleaning roofs and gutters.

Are you passionate about woodworking and ready to turn your hobby into a profitable business? 'How to Start a Custom Woodworking Business' is your ultimate guide to building a successful woodworking enterprise. Whether you are a seasoned carpenter or a woodworking enthusiast, this book provides step-by-step guidance on setting up your workshop, sourcing materials, acquiring clients, and marketing your unique creations.

There is not another business book on the market that gives you as many resources to get you started making MASSIVE MONEY in your business! This book gives you a locksmith business overview. Find out how to start your business step by step.

Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson.

The Cofounder’s Handbook brings business partnerships into the spotlight where they belong. Most people don’t realize how much their partnership affects the strength of their business. The right cofounder multiplies your success. But the wrong partner divides your attention and effort, hinders your business’s progress, and potentially destroys it from within.