Personal Science

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

The black cat girlfriend, golden retriever boyfriend theory about relationships, dating, and marriage is a hot topic in the world of dating advice. It leaves many women wondering how to develop the attributes of the black cat girlfriend. This feminine/feline mentality has been the foundation of Kara King’s controversial dating and relationship advice books for over a decade. In her book, The Wisdom of the Pussy, King covers a variety of topics focused exclusively on developing the mindset of what many now refer to as being the black cat.

The Pickup Artist is a salacious book about the continuing adventures of the world's most famous pickup artist, Mystery, who was first introduced as the ringleader of a subculture of pickup artists chronicled in Neil Strauss's 2005 best seller The Game. After fame, fortune, and reality television, a group of pickup artists live in a gorgeous Miami mansion and live the life many merely dream of.

In this deeply moving and myth-shattering work, Ann Fessler brings out into the open for the first time the astonishing untold history of the million and a half women who surrendered children for adoption due to enormous family and social pressure in the decades before Roe v. Wade.

For fans of Wild and Lab Girl, Heartbreak is a uniquely immersive audiobook, merging science and self-discovery to change the way we think about loneliness, health, and what it means to fall in and out of love. Narrated by the author and accompanied by in-the-moment diary recordings and interviews, Heartbreak is an immersive audiobook that taps into one of the most shared experiences in the animal kingdom: heartbreak.

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity - and why reclaiming face-to-face conversation can help us regain lost ground. We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over 30 years. Long an enthusiast for its possibilities, here she investigates a troubling consequence.

In Pimpology, star of the documentaries Pimps Up, Ho's Down and American Pimp and Annual Players Ball Mack of the Year winner Ken Ivy pulls a square's coat on the unwritten rules that took him from the ghetto streets to the executive suites. Ken's lessons will serve any person in any interaction. Whether at work, in relationships, or among friends, somebody's got to be on top. To be the one with the upper hand, you've got to have good game, and good game starts with knowing the rules.

What does it mean to be a human in a world that is increasingly built by and for machines? In Futureproof: 9 Rules for Humans in the Age of Automation, New York Times technology columnist Kevin Roose lays out a hopeful, pragmatic vision of how people can succeed in the machine age by making themselves irreplaceably human. He shares the secrets of people and organizations that have survived technological change, and explains how we can protect our own futures.

At once a memoir, a cookbook, a how-to handbook, and a delightful exploration of how the French manage to feed children without endless battles and struggles with pickiness, French Kids Eat Everything features recipes, practical tips, and 10 easy-to-follow rules for raising happy and healthy young eaters - a sort of French Women Don’t Get Fat meets Food Rules.

The Buddhist approach to death can be of great benefit to people of all backgrounds - as has been demonstrated time and again in Joan Halifax's decades of work with the dying and their caregivers. Inspired by traditional Buddhist teachings, her work is a source of wisdom for all those who are charged with a dying person's care, facing their own death, or wishing to explore and contemplate the transformative power of the dying process.

Joseph Cordell, the founder of the nation's largest law firm focusing on men's divorce and the creator of DadsDivorce.com, has seen the consequences of the mistakes men make. Drawing upon the huge number of cases that Cordell & Cordell has handled, this book identifies the 10 most common mistakes that end up hurting men in divorce. Cordell demystifies the divorce process, explains what judges consider in making their final decisions, and lays out a road map for positive actions men can take to achieve the best possible outcome.

The Little Book of Talent is an easy-to-use handbook of scientifically proven, field-tested methods to improve skills - your skills, your kids’ skills, your organization’s skills - in sports, music, art, math, and business. The product of five years of reporting from the world’s greatest talent hotbeds and interviews with successful master coaches, it distills the daunting complexity of skill development into 52 clear, concise directives. Whether you’re age 10 or 100, this is an essential guide for anyone who ever asked, "How do I get better?"

Explore the depths of human psychology and learn to defend yourself against manipulations with "Dark Psychology and Gaslighting Manipulation" - the powerful bundle that combines two essential guides to understanding the human mind, winning influence, and navigating toxic relationships in the realm of persuasion.

Mothers aren’t supposed to be angry. Still, Minna Dubin was an angry mom: exhausted by the grueling, thankless work of full-time parenting and feeling her career slip away, she would find herself screaming at her child or exploding at her husband. When Dubin pushed past her shame and talked with other mothers about how she was feeling, she realized that she was far from alone. Mom Rage is Dubin’s groundbreaking work of reportage about an unspoken crisis of anger sweeping the country—and the world.

A tour of global practices that will inspire American parents to expand their horizons (and geographical borders) and learn that there’s more than one way to diaper a baby. Mei-Ling Hopgood, a first-time mom from suburban Michigan - now living in Buenos Aires - was shocked that Argentine parents allow their children to stay up until all hours of the night. Could there really be social and developmental advantages to this custom?

NurtureShock is a groundbreaking collaboration between award-winning science journalists Po Bronson and Ashley Merryman. They argue that when it comes to children, we've mistaken good intentions for good ideas. With impeccable storytelling and razor-sharp analysis, they demonstrate that many of modern society's strategies for nurturing children are in fact backfiring - because key twists in the science have been overlooked.

Using what he calls the Seven SuperLaws and the Seven Power Principles, James takes complex, time-proven concepts and combines them with fun stories and powerful anecdotes, presenting you with a proven path to your ultimate achievement. You will learn that you are able to achieve unlimited success by following a series of tested and proven actions.

Machine learning (ML) is changing virtually every aspect of our lives. Today ML algorithms accomplish tasks that until recently only expert humans could perform. As it relates to finance, this is the most exciting time to adopt a disruptive technology that will transform how everyone invests for generations. The book addresses real-life problems faced by practitioners on a daily basis and explains scientifically sound solutions using math, supported by code and examples.

Garrett Sutton has spent the last thirty years protecting clients’ assets and implementing corporate structures to limit liability. This significant experience shines through in a very readable book on the why-tos and how-tos for achieving asset protection. Start Your Own Corporation teaches how to select between corporations and LLCs and how to use Nevada and Wyoming entities to your maximum advantage. This non-technical and easy to understand book also educates on the importance of following corporate formalities, using business tax deductions and building business credit.

Are you in a relationship? Used to be? Want to be? Just want to have better sex or date better? This book is your antidote to typical sex, dating, and relationship rules. Dr. Faith, best-selling author of Unf*ck Your Brain, cuts through the crap with sharp guidelines on how to be a human being in an adult, loving, intimate relationship, with yourself and other people. If you're looking to heal from past wounds, make better choices, or improve an existing relationship, this book is for you!