Product Business

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success. In its audio, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer.

The introduction of a new product may be as thrilling and unpredictable as the ever-changing digital scene. The all-inclusive manual for navigating the murky waters of digital product release is "Digital Products Launch Formula: The Blueprint to Launching, Marketing, and Selling Digital Products" by Russell Scott. You can now confidently and precisely launch your new products into the market thanks to Russell Scott's distillation of the key elements of successful digital product launches into an understandable and usable blueprint.

The new business management model begins with customer focus and ends with customer satisfaction. Companies intent on tracking their customers changing requirements and improving their services are encouraging their employees to interact with customers on a frequent basis. In an effort to learn more about what customers want, they have demonstrated that strengthening relationships with customers is critical to sustained growth and profitability.

Indeed, this book contains everything you need to know to become an expert at Six Sigma, turn your entire business around, and increase profits in no time! Imagine how great it would feel to finally develop your business into a model that only provides quality products or services, has remarkable profits to show, low defects and perhaps the best part: It is less costly to run. This book will show you how to go about it using simple, straightforward language!

Vous pouvez obtenir 2 fois, 10 fois ou 100 fois plus de prospects que vous n'en avez actuellement sans rien changer à ce que vous vendez... Le problème, c'est que la plupart des chefs d'entreprise ne savent pas comment obtenir des clients potentiels. J'ai écrit ce livre pour résoudre votre problème de prospects. Aujourd'hui, nos entreprises génèrent plus de 20 000 nouveaux prospects par jour dans seize secteurs d'activité différents.

People often spend years on working on startup ideas that fail - and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. Parker shares advice on: what makes a good idea that makes money; recruiting and working with cofounders; asking customers what product they want (customer development); how to build a tech product even as a non-tech founder; and more.

The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?

This book contains proven tips and tricks about how to make money from the Amazon Associate system. This book focuses on all the aspects of the money making technique, but it primarily holds the key to the secrets that everybody keeps to themselves. This book is a big treasure in itself.

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.

In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.

Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

In this book, you will discover the business and life-changing secrets about making money in Nigeria and from Nigerians.

In Radical Product Thinking (RPT), product development is led by the vision for the change it’s intended to create. This methodology helps leaders reimagine the problems they face and align their team to find creative solutions using five elements: Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides listeners through these elements so they develop a clear process for achieving their desired change, incorporate it into daily activities, and turn RPT skills into muscle memory.

Every dealer sells F&I products, and most dealers understand the importance of the F&I department in terms of its contribution to the bottom line. Unfortunately, F&I is not a regulated profession, meaning one doesn't need any type of state license to practice, and because of that there is very little formal education available. The actual management of the F&I department, product selection, and different types of participation programs are largely ignored, so most dealers, general managers, and finance managers must figure out these aspects in real time, on the job.

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.