Publishing Business

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

This second edition of Boxes: The Secret Life of Howard Hughes continues the history-changing story of Eva McLelland and her reclusive life married to a mystery man she discovered was Howard Hughes.

Damian Boudreaux is the father of "Relationship Selling." His perspective on our industry will change your career and life.

Martial arts business owners! In Martial Arts School Staff and Leadership Team Training, I'm revealing my entire system for recruiting, selecting, and training staff and leadership teams for martial arts school owners. Any style! Any system! Any school! You can easily adapt and use this system for training and developing your own staff and leadership team. And not only will you find out how to train them—you'll learn how to train them right so you keep your program quality high!

The five Titans of Industry discussed in this series are, without a doubt, the most influential and impactful men in American history. Without any one of them, the entire landscape of the US would be different. They are the founders of the American economy.

You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a six-figure lifestyle business or a multi-seven-figure empire, now more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.

While Christian entrepreneurs start their days with prayer, the hustle and bustle of running their own businesses quickly takes focus away from their vital partnership with the almighty God. As a result, prayers for business are often broad, unfocused, and strictly tied to the entrepreneur’s vision of ideal results. The Prayer Powered Entrepreneur model walks entrepreneurs through 31 days of recognizing God as CEO.

Qui n'a jamais rêvé d'écrire un livre aérien pour buter pesamment contre l'obstacle ? Écrire un livre est certes un rêve fréquent, c'est aussi et surtout une compétence. Bruno Jarrosson qui a déroulé du câble sur le sujet en écrivant trente livres vous explique tout ce qu'il faut savoir pour coucher son rêve sur le papier. Par quoi commencer, comment continuer et finalement boucler son œuvre ? Après avoir suivi ce cours, vous saurez faire, tout simplement.

As with any specialized field, the language and terminology used in the legal profession can be complex and specific. Without a solid grasp of legal terminology, it can be difficult for law students to understand the material they are studying, communicate effectively with their professors and classmates, and ultimately practice law with confidence.

Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.

Do you want to become a highly-paid speaker who makes a difference with your message? You know that public speaking is the fastest way to build authority and attract premium clients. But not just any speech will win you stages and attract the right clients. You need to give the right speech, one that is designed to resonate with your ideal prospects, and earn you the right stages, where you can build your brand and grow your business.

A refreshing and indispensable guide for women in business. Filled with a blend of personal anecdotes, witty insights, and battle-tested strategies to help you break through the glass ceiling with style and confidence. Decode the language of corporate leaders and navigate the unwritten rules like a pro. With its entertaining, hard-hitting advice, this book will inspire and equip you to claim your seat in the boardroom, command presence and make your voice heard to reshape the future opportunities for women.

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

For over a century, The New York Times has been an iconic institution in American journalism, one whose history is intertwined with the events that it chronicles—a newspaper read by millions of people every day to stay informed about events that have taken place across the globe. In The Times, Adam Nagourney, who’s worked at The New York Times since 1996, examines four decades of the newspaper’s history, from the final years of Arthur “Punch” Sulzberger’s reign as publisher to the election of Donald Trump in November 2016.

Money is good, and you should have more of it. But not for the reasons you might think. Here’s a secret: Lots of money won’t make you happy - until you add meaning to your money. When you connect your cash to a cause, your money to a movement, and your profits to a purpose you love, you will make more money and create a life full of meaning and purpose.

A beautiful bird beats its lovely wings against its cage, struggling in vain to gain its inborn freedom - only to settle on its perch - frustrated and defeated. Had I been granted but one wish at that moment, I would have opened the door - freeing those lovely wings that so ached with the desire to fan the cool ethers.

If you are like most entrepreneurs, the idea of finally writing your book is what scares you the most. But imagine what it will feel like to tell your family and friends that you are a published author.... Everything is laid out in step-by-step directions, so you can easily follow the process and have your own book written in seven days or less!

Want to scale your real estate business but not sure where to start? Whether you're just getting started or you want to take your business to the next level, this audiobook can help. 7 Figure Flipping Underground was written with a single goal: to help serious, committed real estate investors systematize their businesses, so they can do more deals and make more money while working less. If you want to create a consistent, predictable, profitable real estate investing company that frees up your time, so you can live life on your own terms, this audiobook will help.