Small Business Consulting

Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.

The world’s foremost authority on case interviewing and bestselling author Marc Cosentino demystifies the case interview process, which is not only used for recruiting in consulting, but also in private equity, strategic planning, marketing, logistics, operations, venture capital, and human capital. He takes you inside a typical interview by exploring the various types of case questions, and he shares with you the acclaimed Ivy Case System. It will give you the confidence to answer even the most sophisticated cases.

What's holding you back? Marshall Goldsmith is an expert at helping global leaders overcome their (sometimes unconscious) annoying habits and attaining a higher level of success. His one-on-one coaching comes with a six-figure price tag. But with this audiobook, you'll get Marshall's great advice without the hefty fee!

How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.

Before you listen to the book, have an open mind - do not doubt yourself in advance. Remember, the very first thing you need in this field is confidence, then you need some expertise on the subject. But confidence is what can make or break you. Looking back at my own life, I never thought I could be a marketing consultant; I don't have the education nor do I have the skills for it. But he taught me it is not the education that makes you a great consultant.

Imagine if you could start your dream business, work from home, and make a real difference in people's lives. When you become a life coach, all of this is possible. The authors of Make Money as a Life Coach get it. They know what it’s like to navigate the world of online business and coaching. After considerable learning and several wrong turns, they’ve both gone on to create successful coaching businesses.

Whether you're just getting into consulting or you're a seasoned consulting veteran but aren't experiencing the level of success and results you truly desire, this book offers you the advantage you need. Michael Zipursky, CEO of ConsultingSuccess.com and coach to elite consultants, has coached and trained more than 6000 consultants from around the world. In this book, Michael identifies the most significant factor in your success: your mindset.

Casey Stanton is here to change your life—and revolutionize how you serve companies as a marketer. Based on over a decade of trial and error and Stanton’s experience working inside over 100 companies as a marketing strategist and fractional chief marketing officer, The Fractional CMO Method cracks the code on what it takes to attract, convert, and serve great companies as a fractional CMO. With clear action steps, engaging stories, and access to swipe-and-deploy worksheets, you’ll be well on your way to winning and serving great clients in no time!

A behind-the-scenes, revelatory history of McKinsey & Company, America's most influential and controversial business consulting firm, told by one of the nation's leading financial journalists. In The Firm, Duff McDonald uncovers how these high-powered, high-priced business savants have ushered in waves of structural, financial, and technological shifts. With unrivaled access to company documents and current and former employees, McDonald reveals the inner workings of what just might be the most influential private organization in America.

From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life. With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.

Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The audiobook showcases 35 riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends.

From the marketing consultant down the street to the home based "mompreneur," they are America's new economic icons: the job-hopping, tech-savvy, fulfillment-seeking, independent workers. This entertaining and provocative account of the new frontier - by Fast Company contributor Pink - will change your thinking...and maybe even change your life.

Drawing on 30-years of successful change management delivery, this book lays out how to get any business change adopted. Written in an engaging conversational style and brought to life through cartoon character "Change Cat", it gets to the heart of how to design, develop, and deliver change that works.

Do you consistently deliver unmatched value, yet find your income doesn't mirror your expertise? You're not alone in feeling the sting of undervaluation. The annoyance of seeing others, perhaps less skilled, out-earning you can be frustrating. You're not alone. But what if the issue isn't what you do, but how you position it?

Drawing on his experience as a senior partner at a multi-billion dollar consulting firm and adjunct professor at the University of Texas at Dallas MBA program, Jeff Kavanaugh is ready to share the tools of the trade for young professionals to quickly scale the consulting learning curve. Pulling together the best content from his own experience, as well as other world-class consulting leaders and industry professionals he has worked with, Kavanaugh has distilled the lessons into the key skills that separate the best from the rest.

In The Freelance Bible, award-winning entrepreneur and freelancer Alison Grade guides you through absolutely everything that you need to know to start your successful self-employed life. Starting from day one, she will help you develop your personal brand, pick up the financial essentials, grow your client base, manage your work-life balance, negotiate deals and value your time as you become more established. The Freelance Bible is your complete guide to turning your talent into a fulfilling and sustainable career.

From Uber to the presidential debates, the gig economy has been dominating the headlines, and for good reason. Today, more than a third of Americans are working in the gig economy - mixing together short-term jobs, contract work, and freelance assignments. For those who've figured out the formula, life has never been better! The Gig Economy is your guide to this uncertain but ultimately rewarding world. Succeeding in it starts with shifting gears to recognize that only you control your future.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

Do you possess in-depth industry knowledge and a desire to help other businesses succeed? 'How to Start a Business Consulting Business' is your definitive guide to establishing a successful consulting practice. Whether you're new to consulting or an experienced professional looking to formalize your operations, this book provides the tools and insights you need to start, manage, and grow your consulting business. With actionable strategies, specialized advice, and real-world examples, you'll learn how to create value for your clients and build a sustainable consulting practice.

In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results.