Nouveautés

In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why.

How to measure a life? After a career of service, retired four-star general Stanley McChrystal had much to contemplate. He pondered his successes and failures, his beliefs and aspirations, and asked himself, Who am I, really? And more importantly, who have I become? When I die, how will I be measured? In the end, McChrystal came to a conclusion as simple as it was profound: the reality of who we are cannot be recorded in dates or accomplishments. It is found in our character—the most accurate, and last full measure, of who we choose to be.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

En El sistema SURGE, el prolífico autor de libros para pequeñas empresas Mike Michalowicz comparte el proceso de cinco pasos para identificar tendencias en tu mercado. Después de leer sus historias desde las trincheras y su enfoque sensato, te darás cuenta de que no necesitas esperar a un golpe de suerte.

Marketing With Empathy® is the podcast for brands that want to target moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join Host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network. Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing

Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.

Digital Growth Decoded: Marketing Insights for Small Business Success Join Jerad Hill, founder of Hill Media Group, as he demystifies digital marketing for small business owners. Each episode delivers actionable strategies to transform your online presence into a valuable business asset—without the technical jargon. Whether you run a service business, e-commerce store, or nonprofit, you'll gain the knowledge to make informed decisions about your digital marketing future through clear, education-first guidance on websites that convert and sustainable marketing systems that deliver measurable ...

経営の「なぜ？」に効く！アイティコンサル光 黒岩倖光のニュースレターPodcast この番組は、マーケティングパートナー協会の認定コンサルタントであり、中小企業の売上アップや安定した経営基盤構築を支援するアイティコンサル光 黒岩倖光がお届けするPodcastです。 過去に発行してきたニュースレターの膨大な情報の中から、経営者の皆さまが日々のビジネスで直面する様々な「なぜ？」を解決するためのヒントを厳選してお届けします。 ...

This book is not designed to be a how-to exercise. It is designed to bring out your leadership and decision-making based on your own realities. Each chapter has a personal story along my career/life journey that exemplifies calculated decisions that have had an impact in my life. Hopefully the stories will provide a backdrop for individuals to examine their own journey in decision making. The book Calculated Risk is constructed to provide elements of decision-making while posing questions to assist one’s reflection on how you have made decisions in life, career and leadership.

Per intraprendere un percorso professionale di successo non basta la semplice fortuna o il caso; richiede attenta pianificazione, scelte strategiche e una solida comprensione del panorama professionale. Sviluppo professionale e ricerca del lavoro è un manuale completo e adattato alle esigenze specifiche e alle diverse sfumature del mercato del lavoro. Attingendo agli anni di esperienza e di competenza, questa guida è stata realizzata con cura per fornire alle persone le competenze, la conoscenza e la sicurezza necessari a prosperare nei settori prescelti.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

How do you work? In businesses and nonprofits, families and faith communities, how we work matters. Culture Shift: Nonviolence at Work reimagines these environments as places that are united with our values. Our work can feel like a nourishing part of our life. We can look forward to meetings. Working groups can become spaces we enjoy being, where learning is continuous and mistakes are welcomed, where each person knows they matter.

Unlock the Art of Seamless Conversations and Build Lasting Connections—All in 10 Simple Steps! Do awkward silences and self-doubt make socializing feel impossible? You're not alone—and this guide is here to help. How to Talk to Anyone is designed specifically for young adults who want to overcome social anxiety, boost confidence, and build meaningful relationships in everyday life. Through 10 practical, relatable steps, you'll gain the skills to speak with ease, listen actively, and connect authentically.

In Persuasion Power, Peter H. Herbert blends cutting-edge neuroscience with proven persuasion strategies to transform the way you connect, influence, and lead. Whether you're a professional speaker, a business leader, or simply looking to improve your everyday conversations, this audiobook delivers the tools to elevate your communication skills to a whole new level.

Unlock Your Full Potential with "How to Focus at Work to Achieve More" In today’s fast-paced world, distractions are everywhere—emails, notifications, social media, and endless interruptions. Staying focused at work has never been more challenging. But what if you could break free from distractions, master your attention, and unlock your full potential? "How to Focus at Work to Achieve More" is your ultimate guide to regaining control of your time, eliminating distractions, and transforming your work habits.

Struggling to write copy that grabs attention and drives engagement? Want to turn casual visitors into loyal customers? Words That Click is your ultimate guide to mastering the art of social media and web copywriting. Whether you’re a business owner, marketer, content creator, or aspiring copywriter, this book will teach you how to craft high-converting social media posts, persuasive website copy, and compelling calls to action that get results.

Selling Your Way IN empowers those who want to go from a job with a set income to a sales career where they set their own income and own their lives. Author Kristie Jones goes deep into the often neglected, but hugely impactful practices embraced by sales “rockstars,” those elite professionals at the top ten percent of the earnings ladder.

Do you dream of creating delicious baked goods right from your home kitchen and turning that passion into a successful business? 'How to Start a Home-Based Bakery Business' is your go-to resource for understanding every aspect of launching, managing, and growing your bakery business from home. Covering everything from setting up your kitchen and perfecting your recipes to branding and marketing, this book offers practical advice for aspiring bakers ready to make their mark.

Dream Chasing is a recounting by author Bob Weis of four decades of creating and seeing to completion challenging projects, leading teams from the top secret, high-tech corridors of Walt Disney Imagineering (WDI) to the highest levels of The Walt Disney Company. Our author recounts working on and overseeing projects that took him from Anaheim, California, to the swampy wetlands of Central Florida, and even on to Paris; Washington, D.C.; Russia; Tokyo; Shanghai; and the massive shipyards of Papenburg, Germany.

Master the Craft: Discover the foundational techniques for crafting stunning jewelry and unique handmade items that stand out in the market. From beading and wire wrapping to resin art and polymer clay, you'll gain the skills needed to create professional-quality pieces. Build Your Brand: Learn how to develop a strong brand identity, create a memorable business name, and craft a story that connects with your customers.