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  • All Marketers Are Liars

  • The Power of Telling Authentic Stories in a Low-Trust World
  • Written by: Seth Godin
  • Narrated by: Seth Godin
  • Length: 4 hrs and 17 mins
  • 4.5 out of 5 stars (109 ratings)

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All Marketers Are Liars

Written by: Seth Godin
Narrated by: Seth Godin
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Publisher's Summary

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.

This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

©2005 Seth Godin (P)2005 Audible, Inc.

What listeners say about All Marketers Are Liars

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Powerful book about why you must tell a good story

I've enjoyed all Seth Godin's books, but this one was especially solid and in my opinion, actionable. It definitely reframed the way I think about marketing as a whole, and will definitely affect any of my future marketing efforts. Highly recommended!

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4 people found this helpful

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    5 out of 5 stars
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Easy to understand and apply

Seth Godin never disappoints. His storytelling...I mean the lies he tells... are enjoyable, practical, and simple to adapt to any business IF you have the creativity, determination and authentic desire to help need to build a great business.

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2 people found this helpful

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    5 out of 5 stars
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Love, Love, Love

I like this so much I'm listening again. Everyone who wonders why their business isn't thriving should read this.

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Phenomenal author. Changed my entire worldview

Seth godin is an authentic author for adopting in to the consumers point of view.

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  • Overall
    1 out of 5 stars
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    4 out of 5 stars

Very choppy recording

The content seems good but it the recording sounds like it cuts out every few seconds. So annoying

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

A lot of fluff without much substance.

I really like Seth Godin, but I found this book to be very lacking when it comes to advice to create ones own marketing. There’s a lot of emphasis on storytelling, being remarkable and being authentic but it doesn’t do much to actually explain how to create tell the story.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Excellent read with compelling thought joggers

I love when an author uses real life stories to establish the theories basis. Incredibly interesting and fulfilling read.

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  • Overall
    5 out of 5 stars
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love the story

I love the way Seth Godin is telling a story.
it was interesting to listen to what a great story is made out of.

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  • Overall
    5 out of 5 stars
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    4 out of 5 stars

marketing potential crash course

learn a lot about marketing from somebody who's passionate and knowledgeable about the topic and find out what it can do for you and how did best to use it in your Pursuits for a better world

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

it was boring for me.

it was boring for me.. i won't recommend it another person.. probably read the summary of the book in internet blogs

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