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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged Audiobook
- Categories: Business & Careers, Personal Success
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Great book
- By Anonymous User on 2021-01-03
Written by: Seth Godin
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This Is Marketing
- You Can't Be Seen Until You Learn to See
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- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Seth puts me to sleep
- By Andrew Cao on 2019-02-13
Written by: Seth Godin
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Purple Cow
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- Written by: Seth Godin
- Narrated by: Seth Godin
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What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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Is there much new here?
- By Michael on 2017-11-06
Written by: Seth Godin
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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Tribes
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- Length: 3 hrs and 42 mins
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Essence of leadership
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Marketing 4.0
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- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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Amazing book.
- By Kindle Customer on 2021-05-19
Written by: Philip Kotler, and others
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
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Great book
- By Anonymous User on 2021-01-03
Written by: Seth Godin
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
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Overall
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Performance
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Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Seth puts me to sleep
- By Andrew Cao on 2019-02-13
Written by: Seth Godin
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Purple Cow
- Transform Your Business by Being Remarkable
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
-
-
Is there much new here?
- By Michael on 2017-11-06
Written by: Seth Godin
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Written by: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
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Overall
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Performance
-
Story
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
Written by: Dan S. Kennedy
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Tribes
- We Need You to Lead Us
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
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Overall
-
Performance
-
Story
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Essence of leadership
- By Maryse on 2020-04-20
Written by: Seth Godin
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Marketing 4.0
- Moving from Traditional to Digital
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
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Overall
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Performance
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Story
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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Amazing book.
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Written by: Philip Kotler, and others
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The 1-Page Marketing Plan
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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Simple to understand-Great information
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Obviously Awesome
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
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The Icarus Deception
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In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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Brillant and generous
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The 22 Immutable Laws of Branding
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Outdated
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Linchpin
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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almost good.
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Written by: Seth Godin
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Building a StoryBrand
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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great story. but many upsell
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$100M Offers
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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21 year old car salesman
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Traffic Secrets
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Amazing Book
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Marketing Made Simple
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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Great, as expected
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Written by: Donald Miller, and others
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Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
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- Narrated by: Pat Flynn
- Length: 5 hrs and 2 mins
- Unabridged
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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Fantastic listen.
- By Amazon Customer on 2019-10-16
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Fanatical Prospecting
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development: prospecting. The brutal fact is that the number one reason for failure in sales is an empty pipe, and the root cause of an empty pipeline is the failure to consistently prospect.
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Loved most of it, disagree on one major point
- By Dana Pharant on 2018-09-19
Written by: Jeb Blount
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The Practice
- Shipping Creative Work
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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Brilliant and Empowering - What I need(ed)!
- By Tyler Kugler on 2021-01-09
Written by: Seth Godin
Publisher's Summary
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
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What listeners say about All Marketers Are Liars
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 2018-04-11
Powerful book about why you must tell a good story
I've enjoyed all Seth Godin's books, but this one was especially solid and in my opinion, actionable. It definitely reframed the way I think about marketing as a whole, and will definitely affect any of my future marketing efforts. Highly recommended!
4 people found this helpful
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- Writer, Reader, Shopper
- 2019-06-11
Easy to understand and apply
Seth Godin never disappoints. His storytelling...I mean the lies he tells... are enjoyable, practical, and simple to adapt to any business IF you have the creativity, determination and authentic desire to help need to build a great business.
2 people found this helpful
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- Sandy M
- 2019-07-16
Love, Love, Love
I like this so much I'm listening again. Everyone who wonders why their business isn't thriving should read this.
1 person found this helpful
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- Nicole da Costa
- 2021-06-28
Very choppy recording
The content seems good but it the recording sounds like it cuts out every few seconds. So annoying
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- Karl
- 2020-08-12
A lot of fluff without much substance.
I really like Seth Godin, but I found this book to be very lacking when it comes to advice to create ones own marketing. There’s a lot of emphasis on storytelling, being remarkable and being authentic but it doesn’t do much to actually explain how to create tell the story.
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- Dorothy McClure
- 2020-05-24
Excellent read with compelling thought joggers
I love when an author uses real life stories to establish the theories basis. Incredibly interesting and fulfilling read.
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- Miri Malkin
- 2019-09-26
love the story
I love the way Seth Godin is telling a story.
it was interesting to listen to what a great story is made out of.
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- Adam Lennie
- 2019-08-31
marketing potential crash course
learn a lot about marketing from somebody who's passionate and knowledgeable about the topic and find out what it can do for you and how did best to use it in your Pursuits for a better world
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- Rajesh
- 2019-07-18
it was boring for me.
it was boring for me.. i won't recommend it another person.. probably read the summary of the book in internet blogs
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- Michael
- 2005-11-23
The essense of marketing has been defined.
This is a must be read before writing your next marketing plan or investing in any marketing activities. With this simple, practical wisdom you will gain greater results.
Seth has presented a clear, coherent definition of the core of what marketing is all about. All great marketing is based on the principle Seth explains with such clarity and simplicity: telling stories.
There is no preaching in this book. It is a story about marketing. All good stories comes from the heart. As Seth explains your story in all your marketing must be authentic. Hearing Seth tell his story about marketing you realise just how much he understands the importance of the subject to all marketers. When people express things with such authenticity it can easily be misread as preaching.
A good companion to fully understanding this very important basis of marketing in greater detail I would suggest you also listen to, "The 4 Agreements" by Don Miguel Ruiz also available here at Audible.
Another Audible book that touches on this subject, and is fiction, is "Ishmael: An Adventure of the Mind and Spirit" by Daniel Quinn
11 people found this helpful
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- Christopher W Chrebet
- 2005-12-19
dont be offended
It seems some people were offended by the message of this program. Probably because the book exposes how a good story can make you really believe and commit to something whether the story is true or not. The book says that once we decide to believe a story that our brains will do anything to continue to believe it. The book goes on with examples of how and why stories have worked and spread. I have a feeling that the low scoring people were somehow offended due to their own personal beliefs that Seth must have commented on. I only give it a four because its not a complete marketing program. The message is excellent and very revealing.
9 people found this helpful
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- E. Jerome
- 2005-07-17
Must Read
We own the oldest advertising firm in our market. This book is so good that we are thinking about giving it as a gift to our clients at the end of the year.
16 people found this helpful
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- Oscar
- 2011-10-15
Just OK for me.
Interesting book. For me, it basically just emphasized the importance of story telling and how the story needs to be consistent to the company's product/service, vision, mission and core values.
6 people found this helpful
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- Alan
- 2005-08-24
A must read
I'm on the third listen of this, and I'd imagine I'll listen to it a few more times to internalize the depth of what he is saying. As a dyed in the wool conservative, Seth really does show his colors, but also gives credit where credit is due, for both parties. In fact, I found them very relevant and helpful in a modern context of how to "tell a story".
he goes through the early days, to the "golden age" of marketing, and the modern changes and power of marketing and "telling a story".
I'm ordering the rest of his books. It's changed my mindset about marketing. This audiobook spawned what I think are going to be very profitable ideas and approaches to marketing. Time will tell, but overall a great insight.
6 people found this helpful
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- Susan
- 2006-08-08
Great Tips on Marketing Communications
Seth offers some very useful insight into what works in marketing communications today and offers some good advice for getting customers to notice your product. It's all about experience and what they believe, not truth or facts or features and benefits. I've used his ideas successfully to structure some recent marketing campaigns.
5 people found this helpful
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- Hazy
- 2020-01-23
Learned quite a bit and enjoyed the audiobook
Seth Godin was very good in this audiobook. He presented numerous thought and action provoking ideas and concepts in a very engaging manner. One concept I am learning a lot from is that people have a world view that is very difficult (if not impossible) to change and it is to this world view that the successful marketer must aim a very good story. I recommend readily this audiobook.
1 person found this helpful
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- Christopher R.
- 2018-07-15
Tells a great, thought provoking story
It gave me a LOT of great ideas on how to create a story and deliver it to my audience. That really helps when blogging and building a following. I'd highly recommend this book for anyone from any profession, really. It will help you in bringing more people to your way of thinking, whether that's coworkers, students, or your own family. It's not about lying - it's about being passionate about what you believe in and sharing that information unabashedly.
1 person found this helpful
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- Tony
- 2016-05-19
Godin Wisdom Reigns
Where does All Marketers Are Liars rank among all the audiobooks you’ve listened to so far?
All Marketers Are Liars is great book and definitely worth a listen. Seth's reading style is little dry and mundane, so a voice actor/ professional narrator would have been nice. However, if you have listened to his other stuff and that didn't bother you, this is very much the same. Compared to other choices, I might have held off a bit longer on this one, but it is still a very solid choice overall.
What other book might you compare All Marketers Are Liars to and why?
I would definitely say that this book holds true to Seth's series of books, and I would compare it to those first off. It is reminiscent of most business books of the same genre. I would compare it to Good to Great by Jim Collins or maybe The E-Myth Revisited by Michael E. Gerber.
Did Seth Godin do a good job differentiating all the characters? How?
While there are not characters per se, Seth does do a good job in describing people from examples and from real life.
If you were to make a film of this book, what would the tag line be?
The story that sold a thousands ships.
Any additional comments?
The information is invaluable. The psychology behind storytelling and how it relates to the sale and perception of products/services should not be missed.
1 person found this helpful
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- C. Coburn
- 2005-09-29
Rivetting Listen - highly thought provoking
Only downside was hearing Seth "reading" his book - would have loved to hear him deliver it more impromptu. If you can forgive this - the creator of the "Purple Cow" brings a highly provocative and yet totally logical idea. Swap out "Liars" for "Storytellers", and you've got the story line. Have listened to it twice, will listen another couple of times at least and brainstorm further. Very stimulating.
2 people found this helpful