Ilse De Bruin, Managing Partner at Trade Exchange, joins host Mudassar Malik on Behind the Growth to break down how logistics and supply chain leaders are navigating a world where volatility is no longer episodic, but constant. Drawing from real operating environments, Ilse explains why today’s disruptions, like tariffs, trade policy shifts, and capacity constraints, are forcing enterprises to rethink how decisions get made, not just how systems are built.

The conversation reframes logistics from asset orchestration to decision orchestration. Ilse explains why owning infrastructure matters less than the ability to interpret signals, simulate trade-offs, and act quickly under pressure. She makes a clear distinction between digitization and intelligence, outlining why visibility alone doesn’t move the needle unless systems can surface impact, prioritize action, and support judgment in real time.

At the ground level, Ilse gets practical about where customer experience breaks down. She describes how unclear ownership, fragmented handoffs, and slow exception handling force customers to chase answers. Offering a solution, she details how leading organizations reduce friction by standardizing decision thresholds, aligning teams around shared context, and embedding decision support directly into daily workflows. An example of airline disruption management shows what consequence-aware operations look like when done well.

The episode closes with a grounded take on AI as Ilse cuts through the hype around full autonomy to explain where AI is actually creating value today, and why context, interoperability, and human judgment still matter. For enterprise leaders, Ilse offers a clear-eyed look at how to modernize complex operations without losing control, trust, or accountability.

Ilse also shares her views on:
- Why volatility in supply chain never settles
- Owning assets is no longer the advantage
- How digitization quietly fails
- Why customers chase clarity
- The limits of AI autonomy

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Zamina Walji, VP Growth Businesses at EQ Bank, joins host Imran Mian on Behind the Growth to talk about how she builds scalable systems, accountable teams, and a culture of innovation inside one of Canada’s most forward-thinking digital banks.

Drawing from her experience across consulting, retail, and financial services, Zamina explains how customer obsession remains her constant growth driver. She describes the balance between structure and speed, how accountability, process, and standardization enable agility rather than slow it down, and why involving risk and compliance early helps teams move faster with confidence.

The conversation dives into how EQ Bank uses AI as a practical growth lever, applying it to customer experience, underwriting, marketing, and compliance. Zamina shares her focus on next-phase innovation—AI-powered lead generation and automation that scale responsibly without losing sight of human judgment and customer value.

She also talks about leadership and culture: hiring people who thrive in both startup and enterprise environments, setting bold goals that unlock creativity, and maintaining clarity in decision-making. Her approach for navigating transformations offers a grounded view of how to blend innovation with operational discipline, and how to keep customer experience at the centre of it all.

Zamina also explores:
- When risk and compliance drive growth
- Accountability as a path to scale
- Where AI delivers true business value
- Building teams for speed and depth
- Focus as a leadership advantage

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Jyoti Bansal, Founder & CEO of Harness, Traceable, and Unusual Ventures, joins host Mudassar Malik to discuss the ideas and lessons that have shaped each of his companies. He begins with the transition from engineer to founder, describing how a “burning passion” to solve a specific engineering challenge pushed him toward building a product, and ultimately a business. Jyoti also shares the investor question that led him to quit his job and commit to AppDynamics, along with the early rejections that forced him to refine his pitch and validate the problem.

From there, he explains why product excellence is only half of the equation, and why matching that with a strong go-to-market is essential. Jyoti outlines how both AppDynamics and Harness expanded: first by winning a single, focused use case, then by adding new capabilities once the foundation was proven. This leads into his view that platforms work only when every module is best-of-breed, and why customers won’t accept integrated but mediocre tools.

Jyoti and Mudassar then dig into Harness’s “startup within a startup” model. Each module operates like an internal venture with its own product leader as “startup CEO,” responsible for product quality, revenue, and customer success. Jyoti explains why Harness avoids bundling, how internal startups are funded, which signals guide new investments, and how small teams, increasingly AI-enabled, allow for faster experimentation at lower cost.

He closes with the lessons he carried forward from earlier startups, including building impressive technology without business justification, hitting growth limits when the addressable market stays narrow, and watching strong products struggle under high sales costs. His final advice: solve a problem you care about, make sure the market cares as well, and focus relentlessly on delivering solutions that work for customers.

Jyoti digs into topics like:
- The investor question that changed everything
- Product greatness vs. go-to-market reality
- Turning one use case into a platform
- A startup-within-a-startup operating model
- Why small teams build faster (especially with AI)

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.