Mr. Tony William is a sociologist. He is the CEO of C.E.F Associates and formerly served as Head of Department of Sociology in Premier Natural Resources Inc. A graduate of University of Toronto with a B.A. in health and wellness, he holds an M.S. from Cambridge University in health and fitness and a PhD in social science. He has written many articles on health and fitness in different newspapers. He has appeared in many magazines and is frequently interviewed on skin and body care. He has worked on the importance of health of relationships between parents and children. He has written other books that focus on health and wellness of children and what to expect from them at any age level. This book has helped parents understand their children. C.E.F. Associates formed in 1999, and has worked both nationally and internationally. This is a consulting company which has clients all over the world. Mr. William is the CEO of the company, and because of his servings in foreign countries the company has a huge client base.