Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

One of the most complicated and advanced computers on Earth can't be purchased in any store. This astonishing device, responsible for storing and retrieving vast quantities of information that can be accessed at a moment's notice, is the human brain. How does such a dynamic and powerful machine make memories, learn a language, and remember how to drive a car? What habits can we adopt in order to learn more effectively throughout our lives? The answers to these questions are merely the tip of the iceberg in The Learning Brain.

How to train for anything and everything, anywhere and everywhere.The World's Fittest Book is set to become every fitness enthusiast's bible. Dubbed the body's complete user guide, it will become the go-to resource for learning all you need to know about building muscle, losing fat, eating (healthy) cake and unlocking your superhuman physical potential. Packed with workouts the author tried and tested in the pursuit of multiple world records, it's more than a book, it's the greatest training tool ever written! 

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Did you know that oatmeal actually isn't a healthy way to start the day? That milk doesn't build bones, and eggs aren't the devil? In Food: What the Heck Should I Eat?, Dr. Hyman looks at every food group and explains what we've gotten wrong, revealing which foods nurture our health and which pose threats. He also explains food's crucial role in functional medicine and how food systems and policies affect our environmental and personal health. 

Find your "critical 20%" and transform your time - and life - forever! The 80/20 principle - also known as the Pareto principle - is the well-verified observation that in business, economics, and life generally, about 80 percent of all results flow from a mere 20 percent of our efforts. In this thought-provoking and highly informative program, Richard Koch unveils the secrets to how this mysterious but practical principle actually works... how it is affecting your life right now... and how you can start using it to your advantage.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don't have one brain - you have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that's when bad things happen. What if you could stop the thoughts and feelings you don't want? You can.

Ross Edgley famously ran a marathon pulling a 1.4-tonne car and climbed a rope the height of Everest (8,848 m), after living with Yamabushi warrior monks in Japan and partaking in Shamanic pain rituals with fire ants in the Amazon jungle. On his epic 1,780-mile journey around Great Britain, which lasted 157 days, Ross swam through giant jellyfish, arctic storms, ‘haunted’ whirlpools and polluted shipping lanes, going so hard, and so fast, his tongue fell apart. 

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

A stunning memoir from the astronaut who spent a record-breaking year aboard the International Space Station - a candid account of his remarkable voyage, of the journeys off the planet that preceded it, and of his colorful formative years. A natural storyteller and modern-day hero, Kelly has a message of hope for the future that will inspire for generations to come. Here, in his personal story, we see the triumph of the human imagination, the strength of the human will, and the boundless wonder of the galaxy.

For years Ryder Carroll tried countless organizing systems, online and off, but none of them fit the way his mind worked. Out of sheer necessity, he developed a method called the Bullet Journal that helped him become consistently focused and effective. Then it went viral. To his astonishment, Bullet Journaling is now a global movement. The Bullet Journal Method is about much more than organizing your notes and to-do lists. It's about what Carroll calls "intentional living": weeding out distractions and focusing your time and energy in pursuit of what's truly meaningful.

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever all-access trip into the nerve center of Pixar Animation - into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity - but it is also, as Pixar cofounder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible”. 

What if the ability to look, feel, and perform at peak capacity wasn’t the stuff of lore but instead was within easy reach? In Boundless, the New York Times best-selling author of Beyond Training and health and fitness leader Ben Greenfield offers a first-of-its-kind blueprint for total human optimization. Boundless guides you every step of the way to becoming an expert in what makes your brain tick, your body work, and your spirit happy.

Achieve more with less effort: The secret to weight loss, fitness, and wellness lies in the most basic and most overlooked function of your body - how you breathe. One of the biggest obstacles to better health and fitness is a rarely identified problem: chronic overbreathing. We often take many more breaths than we need without realizing it, contributing to poor health and fitness, including a host of disorders, from anxiety and asthma to insomnia and heart problems.