Mastering Follow-Up in Your Coaching Business

In this episode, John & Angie discuss the importance of follow-up in business, particularly within the coaching industry. They address common pitfalls such as poor or lack of follow-up, which many coaches suffer from due to fears and doubts, including imposter syndrome and the discomfort of sales conversations.

Explore the root causes of these challenges, such as overthinking and fear of rejection, and how these fears can hinder business growth. Our hosts share their own struggles with follow-up and sales, emphasizing the shift in mindset required to overcome these issues. They suggest viewing sales not as a dreaded task but as providing opportunities and solutions to clients.

John and Angie delve into practical solutions like adopting a business identity, utilizing Customer Relationship Management (CRM) tools for effective follow-up strategies, and the significance of consistent client outreach programs. They stress the importance of aligning one's identity with being a business owner, setting clear business goals, and the pivotal role of self-discipline in ensuring success.

Both hosts advocate for understanding one's worth and charging accordingly, treating the coaching practice as a legitimate business rather than a hobby. The conversation concludes with a call to action for coaches to implement systems and processes for follow-up, ensuring they don't miss out on potential business opportunities due to inadequate client communication.

00:00 Opening Banter: The Fortune's Location

01:06 The Importance of Follow-Up in Business

02:04 Overcoming Imposter Syndrome and Fear of Sales

05:36 The Journey to Charging What You're Worth

07:09 Embracing a Business Mindset and Identity Shift

17:33 The Power of CRM Systems for Effective Follow-Up

21:42 Choosing the Right CRM and Making It Work for You

25:34 Conclusion: The Game Changer for Coaches

Navigating Client Fit in Coaching

This episode features a candid conversation between John and Angie on the challenges and realities of determining client fit in the coaching industry. They both emphasize the importance of a discovery call to assess compatibility, trust, and client coachability.

They discuss the early days of coaching, where the temptation is to accept every client, but they highlight the lessons learned from not vetting clients thoroughly.

The conversation covers the dynamics of the coach-client relationship, including managing expectations, dealing with uncoachable clients, and the importance of mutual respect and honesty.

Both stress the need for coaches to be clear about expectations and open to feedback for a successful coaching endeavour. They conclude by advocating for regular check-ins with clients to ensure satisfaction and progress, underscoring the evolution of a coach's approach over time.

00:00 Opening Banter: The Right Fit for Coaching

00:20 The Journey of a New Coach: Learning to Say No

04:10 The Importance of Coach-Client Compatibility

05:24 Criteria for Determining a Good Fit

10:06 Navigating Difficult Coaching Relationships

15:43 Setting Expectations and Being a Resource

23:35 The Art of Authentic Feedback and Continuous Improvement

Attracting Clients: Strategies Beyond the Hype

In this episode, Angie and John discuss the essential qualities that make a coach appealing to clients, emphasizing the importance of authenticity and expertise over showcasing a lavish lifestyle, which tends to attract followers to fake gurus.

They delve into the challenge of finding the right clients, highlighting the value of niching down and knowing where to look for potential clients in abundance. They explore strategies for coaches to effectively market themselves, including leveraging social media platforms suitable to their target audience, outsourcing non-core activities to focus on coaching, and the impact of strategic guest appearances on podcasts and other media.

The conversation also covers the pitfalls of trying to be omnipresent online and the importance of strategic planning, delegation, and building relationships in creating a sustainable coaching business. Towards the end, the significance of referrals in scaling up the business and ensuring consistent messaging across all marketing channels is discussed.

00:00 The Misconceptions of Coaching Success

01:15 Finding the Right Clients: Strategies and Challenges

03:23 The Pitfalls of Trying to Do It All

06:28 Strategic Focus: Niching Down and Delegating

12:30 Leveraging Relationships and Referrals for Growth

21:13 Concluding Thoughts on Effective Coaching Strategies