SPIN Selling
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Narrateur(s):
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Eli Woods
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Auteur(s):
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Neil Rackham
À propos de cet audio
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
In SPIN Selling, Rackham delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, listeners will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales?” and “Why do techniques like closing work in small sales but fail in larger ones?”
You will learn why traditional sales methods that were developed for small consumer sales just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.
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Full research not just someone saying it
High price product / service selling strategy
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I think it is a bit too data heavy. It's like reading the results section of an academic article when the authors interpretation would suffice.
Good concepts for large sales
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The learning was so valuable I had to also buy the fieldbook to help do the homework for my own business and it has made a difference to how I sell, and to my closed sales. A very different way of thinking from our traditional "never stop closing" mentality, which never really appealed to me, as I'm sure it does not for many of you either.
The one, very frustrating thing about this audible book is, that it makes regular, numerous references, to tables and figures that are not supplied. Over and over again, are examples that are not supplied with this audible book. I expect that any information referenced in the book would come with the audible version as well. No, it does not.
I would still recommend the book, just be prepared to be frustrated with not being able to see the referenced research, tables, or examples.
Great info - but missing referenced data
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Regardless, it works and you should learn and practice the concept.
This is a must for sales people.
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