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The 1-Page Marketing Plan
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Publisher's Summary
Warning: do not listen to this book if you hate money.
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, this book is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
- How to get new customers, clients, or patients and how make more profit from existing ones
- Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money
- A simple step-by-step process for creating your own personalized marketing plan that is literally one page
- How to annihilate competitors and make yourself the only logical choice
- How to get amazing results on a small budget using the secrets of direct response marketing
- How to charge high prices for your products and services and have customers actually thank you for it
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What members say
Average Customer Ratings
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- Amazon Customer
- 2018-01-22
Simple to understand-Great information
I have read and listened to many Marketing books and have gained numerous amounts of information, however, none compare to this simple, yet informative product which is quick to action and understand. This is a MUST read for any one wanting to start a business, lead a business or just plain understand how marketing affects the buying decisions of people! Thank you Allan Dib for taking the time to articulate and write this book.
2 of 2 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ernest Kiwele
- Midrand, South Africa
- 2016-11-08
You haven't read any marketing book like this one
Where does The 1-Page Marketing Plan rank among all the audiobooks you’ve listened to so far?
Among business books? Right there at the top. Among books? Surely in my top 10.
Any additional comments?
Most of us have read dozens of business books that attempt to teach us about sales and marketing.
They even go as far as saying that marketing is key. Well, this book doesn't do just that, it explains how marketing is up there in priority with the very design of your business.
It doesn't just contrast positioning with product-focused theories, it debunks some and sets others exactly where they belong.
Invaluable lessons to be learned on what a prospect is and how to treat him, how to craft your offer, how to make competition irrelevant (like that: make direct comparison to competitors an apples-to-oranges comparison), how gain the most out of your relationship with your customer, how to avoid the hell of commodity-based offers... And a ton more practical guidelines on how to change your mindset from an ad-for-sale business to one that's value, authority, and trust-based.
No book I've read on marketing comes near this one. It's simple for the rest of us, it doesn't get lost in the technical details of the marketing field, it is completely connected with the rest of what you have to learn as an entrepreneur.
It's an invaluable resource and I'll be sure to read it many times over.
44 of 44 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Just Love ❤️
- 2017-04-24
I NEVER write reviews!
Of all my many years of online purchasing I have never felt compelled to write a review until now. A a new small business owner this book is absolute gold. Its helps you grow from marketing dummy to marketing effectively in just one day. The lessons learned are invaluable and I can already feel that my business will be wildly successful thanks to the jewels I will carry from this book forever. Thank you Alan for giving the little fish a chance to win. If you're on the fence about purchasing this book, knock yourself off as hard and fast as possible, you've already wasted too much time reading this review when you could be learning your first 3 lessons!!! Blessing!
23 of 23 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Glenn
- 2016-11-13
Plain language education in marketing
Fantastic, easy listening audio book on marketing. Allan easily puts marketing buzz words into everyday language with simple analogies and metaphors. Well written. Great book. Already referred friend. 'RAVING FAN CREATED'.
10 of 10 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 2016-10-09
Great Marketing Book
Solid information. Great read for anyone looking to improve marketing skills. Straight forward. Couldn't put it down once I started reading it. Go with the audio as well.
20 of 21 people found this review helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Dave
- Pittsburgh, PA United States
- 2017-08-26
If you only had one marketing book, get this one
This is an all-around excellent marketing planning primer, well written, funny, and to the point. The beginning starts slowly but builds. But that foundation is important, and by 1/3 the way in you are really getting to the meat and it keeps going from there. HIGHLY actionable, and good for the solo entrepreneur as well as the large corporate marketing person.
I'll be reading this at least once a year from now on and being sure to take action.
6 of 6 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Patrick Wingate
- 2017-01-10
Just what I needed
Would you listen to The 1-Page Marketing Plan again? Why?
I am a mortgage professional using Allan Dib's concepts to create a sustainable business to last for a long time. I am actually on my 2nd time listening to this book. It comes w/ great material to supplement the book like a "greatest headlines" list and a 1 page marketing plan guide which I am in the process of filling in. Even the 2nd time around I'm catching new tidbits I missed at first. This book actually got me excited to begin my marketing plan and Allad Dib has lead me in the right direction. He also offers his email address for questions afterward...awesome.
What was one of the most memorable moments of The 1-Page Marketing Plan?
One of the most memorable moments was when I was able to access the pdf with nine boxes which I fill in to complete my marketing plan. As I'm filling out this template, I feel like I'm touching on all facets needed to properly market my brand.
Was this a book you wanted to listen to all in one sitting?
It was short enough to listen to in one sitting but I had to break it up as I have a busy schedule
Any additional comments?
I'm currently picking up more copies for my Realtor Partners so we can work together and implement these strategies together.
5 of 5 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- jeremy
- 2016-10-01
top ten business books I've listened to.
gave me a lot of great ideas to market my product. it covers the basics of marketing as well as some other aspects of business, but as they relate to marketing. it's not perfect but I found it extremely helpful. not just the content, but the pace and attitude are inspiring, but not by trying to be. they inspire because it comes from the authors real world experience... sorry no caps, my phone has issues.
11 of 12 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Stephen
- Charlotte, NC
- 2016-09-24
amazingly clear roadmap for marketers
If you are a business owner or marketing specialist, this is a great read/audiobook. I spend almost $1,000,000 a month advertising and still learned a lot from this book. Follow the plan. Amazing result await.
29 of 33 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Limitless
- 2016-09-20
A must read for those who want ideas to grow!
Very good content and highly recommended. Great for new and seasoned entrepreneurs. Loved the ideas and the simplicity 1 page idea.
8 of 9 people found this review helpful
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story1 out of 5 stars
- Sky High Man
- 2017-03-21
Certainly not a be all end all book...
Is there anything you would change about this book?
I would change it from the 1 page marketing plan to the general marketing strategy that most people play into in a brainwashed society of people who think blogging, social media and capturing emails online is the way to generate leads and new clients.
What was most disappointing about Allan Dib’s story?
The story is fine but it plays into the marketing strategies being taught which are generic and can be found in any "free marketing" publication.
How did the narrator detract from the book?
Narrator wasn't the issue.
Could you see The 1-Page Marketing Plan being made into a movie or a TV series? Who should the stars be?
No way. This book has a catchy title but it by no means is a marketing plan that will work for every business.
Any additional comments?
It wasn't worth the credit I used on it.
12 of 14 people found this review helpful