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The Closer's Survival Guide - Third Edition
- Narrated by: Grant Cardone
- Length: 5 hrs and 33 mins
- Unabridged Audiobook
- Categories: Business & Careers, Management & Leadership
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Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.
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I am making YOU a promise
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Publisher's Summary
Learn to close and you will never be without work or without money!
The most powerful arsenal of closes ever! This audiobook over 120 Closes includes: 31 Money Closes, 17 Time Related Closes, 3 Pressure Closes, 3 Agreement Closes, 8 Decision Closes, and another 64 of the most creative closes you will ever find in one book! Financial "Closing" is the final step in the pursuit of ANY goal. This thing called closing is not just something that sales people do but something that applies to every person. Nothing truly happens until you are able to engender the support, energy and resources of others. As harsh as it may seem the close is what separates those who have from those who have from those who don't have. This critically and vital ability is what differentiates the dreamer from the exceptional individual that makes dreams come true.
The world is filled with people who have grand dreams of new products or ideas that will change the world that never become reality simply because the dreamer couldn't close others on supporting their dream. The world is abundant with grand ideas and big dreams and short on people who can close others on funding, supporting and getting behind them! It is the ability to close that makes a difference more than any other skill you will learn in life!
Grant Cardone's book, The Closer's Survival Guide, is not a theory of closing the deal, but exactly HOW to close the deal including the 20 major rules of closing and over 120 exact closes that you can use every day!
What the critics say
What listeners say about The Closer's Survival Guide - Third Edition
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Mehdi
- 2018-08-07
It is the best
A lot to learn on closing it’s a must watch grant Cardone is the guy
3 people found this helpful
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- Chiheb
- 2018-07-17
Game Changer
Grant Cardone is the godfather of all sales. this book changed my life. get all of his books if you want to take your sales to the next level!
1 person found this helpful
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- Anonymous User
- 2018-05-03
Instantly boosted my personal sales
Personal training sales here. Many very useful closes, definitely one of the great sales books of all time. Along with Tom and zig 👌
1 person found this helpful
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- M. Marquis
- 2022-01-23
une vraie bible
ce livre est de loin le livre le plus performant que j'ai pu lire sur le closing.
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- Gisele LaRose
- 2022-01-09
The Closers Bible!!
Starting my 3rd round on this fabulous book! These closes are so relevant to my day to day interactions with clients, It’s really making my life easier!! My clients are happier, I’m not a deer in the headlights with objections and my income is smiling. Thanks Grant!!
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- Jair
- 2021-06-15
The talkers survival guide...
Grant Cardone is the man to get you comfortable with talking. Everything here is straight forward for sales people with a southern flair and twist as well as a breakdown of the psychology of decision making, don't believe me? Listen to Tony Robbins. Great listen for newbie salespeople or old dogs that need some new material. I suggest trying to make these work on your wife first, if it works, you got the sale already.
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- Coach Cornick
- 2021-05-07
Lots of great advice to take away
Love when books are actually narrated by the author.
This book is filled with great tips, obviously some may be a little more outside of the lines than others, but the overall message and way of thinking is a great take away.
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- Amazon Customer
- 2021-02-26
Great and straight to the point
I listed to this after Sell or Be Sold Audiobook. Grant lays out closes and examples throughout the book. Delivered what the title says
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- Jasmine Corbet
- 2021-02-22
PHENOMENAL READ!!!!!!
1st off, if you’re not enthralled in all books by Grant Cardone, you are simply not closing to your full ability, I’m a living testament of that. This is my 3rd read of his & I start every single morning, with my cup of coffee, listening to this particular one as it has helped me achieve closes I just could not, “Quite get,” before.
This man has changed MY LIFE & if you listen to him & I mean REALLY listen & follow his lead, you WILL close more deals in every aspect of your life, not just in work, than you ever dreamt possible. Thankyou Mr Cardone, myself & my family are forever indebted to you. You are a living breathing Miracle 🙏🙌🥇😊
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- eServices
- 2020-10-05
Very powerful book
This book turns any regular person into a sales person. The rebuttals are brilliant and I look forward to listening to this audio over and over till I master it's teachings!
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- thomas
- 2018-11-06
half is useful, half is complete fluff
The author spends the first half of the book just talking about how great he is at sales and how important sales is, to the point where his self aggrandizing gets annoying.
The second half of the book is filled with little counters for each objection you will hear when trying to close a sale. This part is very useful.
Would recommend listening to the first chapter, maybe two, then skipping to the good stuff about half way through.
29 people found this helpful
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- Quella
- 2017-03-19
If you want to be a closer, this book is for you.
As with most of Grant Cardone’s books, you either agree or strongly disagree with his selling philosophies and tactics. I find that most of us that have been raised on the older style of sales do not like to embrace change. In “The Closer’s Survival Guide”, the author educates the reader in various ways of closing deals. Deals covered include material items such as electronics, cars, software and toys. These same techniques can be used for non-material deals such as apartment leases, real estate, various negotiations, and even non-profit organizations attempting to fund raise. Mr. Cardone often seems direct in his closing approaches, but he stresses that if you are in the sales business you are really in the closing business. One can sell all they would like, but the big and real deals only happens once the close is done. You are not a person who sells, you are a person that closes deals.
The author takes the traditional sales training methodologies used by so many and turns them completely around. What used to be a high pressure and manipulative sales process, Mr. Cardone instead makes selling something that is a win-win for both parties; allowing all to sleep well at night. Give the customer options and make sure the product or item being sold is right for them. It is not just about meeting one’s sales number. If you truly believe and are passionate about your cause or product, you will want it to be used by everyone. When you become an evangelist of what you are selling, you are often unsatisfied until the person you are selling closes the deal. The author says that when you lose that sense of passion for what you are selling, move on to something else that you are passionate about.
The book is broken down into two main sections. The first being an overview of what closing is and why it is important in any type of deal. The second half of the book is the author going through the many closing examples and where they are best used. It should be noted that the author does not claim that the many examples provided are guarantees to closing deals, he says that one may need to modify them for your specific situation. What is powerful about this book as that is the author gives you many responses as to why a deal cannot be closed you may receive, and how to address them quickly and with confidence. Closes are not only focused on cost as many think, but often can fall into one or many different examples Mr. Cardon provides.
I like that the author also wants to peel back the onion and attempt to get to the real issue when asking for the close. Sometimes a person will simply say they do not have budget, but it often comes down to one not being confident in the product or solution being sold to them. They may have some underlying fear of failure or other repercussions of purchasing your solution, and until the root is addressed you will not be able to close. Often you need to help the buyer understand why these underlying fears are often irrational. Once one gets to the real reason why someone would not want to purchase your product, you can now go for the close using the examples provided. Again, this is not manipulating the buyer, but using question based selling to assist them in making the right decision to seal the deal.
The author highly recommends if you are listening to the audiobook version that you also purchase the print or digital version; he is a closer himself. This is so you have at the ready the many different examples he provides and you can study and practice them over and over. That way when you are put in a specific situation, you know which of the closing examples you want to use. I would agree that this is an important thing to do if you really want to be on board with this method of selling. Why would you not want to have different version of the material so you can consume it in different ways in different situations.
As with the other books I have reviewed by this author, I know many complain that he should not be narrating the books himself. I address this by saying that if the author truly believes and is an evangelist for his own business and products, why would he not want to express that by doing the book’s narration? Remember this is not a novel or fiction book, but a training session into the art of closing. I could easily get over the background paper shuffling noise, etc. because the material was so good.
As I said earlier, you either like or dislike the style and techniques of Mr. Cardone. For those that want something new and fresh for their outdated and manipulative selling approach, this may be the book they are looking for. Yes, it does rehash many of the other books material, but the author is unaware if you have listed or read anything of his previously. I also find it good to hear things over and over as it begins to sink into my head more that way.
70 people found this helpful
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- Stevo
- 2015-09-03
From 2 to 5 stars.
First 2 hours I was really thinking; common man, come to the point! And then he did. And sure, some of the closures are way out there and may not fit the particular business you are in or your style, but some of them are just awesome and may well be the difference in loosing or closing some major deals. That's why 5 stars.
40 people found this helpful
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- Andrew K
- 2015-09-01
Great content, strong delivery (but a slow start)
The first 25% of the book is painfully slow, repeating the same points in a pretty cheesy way. Once the author gets to the actual 100 closes, it's great content and swift delivery. The techniques are oriented at retail or transactional selling, not complex corporate deals. But still useful for anybody - even to understand your own behavior as a consumer.
11 people found this helpful
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- PerryMartinBookReviews
- 2014-10-23
The Book you must read to be a Master Closer
Grant Cardone reads his own book but never really stays on script giving many extra insight to his thinking in this audiobook. I would say if your in sales you want to be a closer. If you can't close you aren't selling anything. This book has everything you need to be a closer except the heart. You have to provide that yourself along with commitment, dedication, and persistence. This is a must read for anyone who ever wants to accomplish anything in life.
This book was purchased for my own education.
26 people found this helpful
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- chelsea
- 2014-07-29
ok but pretty much the same as sell or be sold
Would you say that listening to this book was time well-spent? Why or why not?
Some decent closes, but overall just not enough content. Not a good use of money, just listen to sell or be sold...it is basically the same thing and more.
34 people found this helpful
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- Bruce & Lori
- 2016-01-19
Good closes available
one half the book is slow, then it picks up the pace. I would use 25% of yhe closes, but a lot of them seem made up to get 100 total.
10 people found this helpful
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- Dylan P McCommons
- 2015-09-08
Audio Book Incomplete - No closing techniques
What did you like best about The Closer's Survival Guide - Third Edition? What did you like least?
In the audio version the author references all of his great closing techniques, but there are few discussed in the audio version. He then references his written book for the closing techniques. Nice bait and switch sales pro.
33 people found this helpful
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- Anonymous User
- 2018-11-04
Great book!
Great book with great content both on technique and attitude. Over 100 closes some logical and some crazy. I am going to use them all.
3 people found this helpful
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- Matt
- 2015-11-19
Perfect for any sales! Love this book!
Would you consider the audio edition of The Closer's Survival Guide - Third Edition to be better than the print version?
I listed to the audio version. I have often thought (I've listed to this book 3-4 times now) if reading this one would be as powerful as reading... I don't think so. Grant's conviction in his closes are perfect. I have been selling Real Estate for 10 years and I have used several of these closes; however, to hear him use them made me more confident in my ability to apply them better and more frequently.
Any additional comments?
Thank you Grant - You have made my outlook for the next calendar year a bright one! I have shared my goals with my office and will continue to read and listed to your books. You are an inspiration and motivator.
7 people found this helpful
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- Client Kindle
- 2017-07-31
Grrrrrreat!!!
I'll read this over and over. Very informative. This book is INCREDIBLY cheap compared to the value that I found in it. My favourite so far (sales wise). ♡♡♡
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- jessyme
- 2018-08-27
Best sales material
it has everything you need to be motivated, laser focused and become a great closer. starting listening now.
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- Anonymous User
- 2021-02-21
close those sales
Grant's charisma is contagious, listening to this time and time again, giving me the confidence to close that deal when I need to. As Grant likes to say "Be bold and mighty forces will come to you."
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- R. Tan
- 2018-09-21
Sooooo useful !
I must admit that I’m not a big fan of repetitions, so few chapters at the beginning were too much for me. When you nail it, you don’t need to make a hole with the nail.
But the rest of the book is just practical tools to practice.
I like Grant Cardone motivation but sometimes he’s not so easy to understand.
Nevertheless it’s a book to have