Épisodes

  • AI Changed the Sales Game – Here’s How You Win It

    AI Changed the Sales Game – Here’s How You Win It
    Apr 1 2026
    AI is not the Enemy…It is Your Ally This week on A New Direction, I’ll be talking with Tim Burrell, author of The AI Negotiator, and this is a conversation that hits right at the heart of where sales is headed. Because let’s be honest—sales has never just been about techniques, scripts, or slick presentations. It has always been about people. It has always been about trust, timing, understanding emotion, and knowing how to connect in a way that makes someone feel seen, heard, and confident enough to move forward. Now AI has entered the room, and the question is no longer whether it will change sales. The question is whether we will use it to become sharper and more human—or lazier and more forgettable. What makes Tim Burrell’s message so compelling is that The AI Negotiator is not really about replacing the salesperson. It is about equipping the salesperson. It is about using AI to think better, prepare better, and communicate with more precision before the conversation ever begins. But here is the truth that makes this so powerful: no matter how smart the technology becomes, people still buy from people they trust. They still respond to authenticity. They still say yes because of emotion and justify it with reason. That is why this conversation matters. Because if AI can help us become more prepared without stripping away our humanity, then it can become one of the greatest tools a salesperson has ever had. During this show, we are going to get into the real tension that every sales professional, entrepreneur, and leader is facing right now. Can AI help you anticipate objections, refine your message, and navigate high-stakes conversations more effectively? Absolutely. But can it also tempt you to sound generic, detached, and just polished enough to lose the very thing that makes people trust you? Absolutely. That is where wisdom comes in. That is where discernment comes in. And that is where the best salespeople are going to separate themselves from the rest—not by using AI to sound smarter, but by using it to become more intentional, more aware, and more effective in the way they serve people. If you are in sales, leadership, business development, or any role where influence matters, this is going to be a conversation worth leaning into. Because this is bigger than technology. This is about the future of persuasion, the psychology of decision-making, and the challenge of staying deeply human in a world increasingly driven by machines. Join us for what promises to be a fascinating and timely conversation with Tim Burrell on The AI Negotiator. This one is not just about closing deals. It is about understanding people, adapting wisely, and learning how to win without losing what makes you powerful in the first place. Tim Burrell’s book, “The AI Negotiator: Dominate Real Estate Deals With The Power Of Artificial Intelligence” is a fantastic exploration how AI can be an ally to you, and not the adversary. As Tim points out, being successful in sales is being human. Especially in the real estate industry, where people have made a large financial and emotional purchase. Tim introduces to many AI platforms beyond the big 3 we all know so well. Many of these platforms can do everything from analyzing, texts, and conversations, and be able to fairly reliably identify personalities, the motivation for the buyer (or seller), what their fears and concerns may be, and so much more! What I found so terrific about this book is that at the end of the day as great as AI is, it really cannot replace the human connection. While AI can give us deeper information it still cannot have a soul to soul connection. It really cannot give us “empathy”. It may say the right words, but it cannot truly know what another’s feelings may be. I love the balance of this book. It encourages AI usage. Doesn’t disparage it. Treats AI as a partner. But even with all the advances, and as much as it will advance. Sales negotiations are about communicating effectively, creating a collaborative experience where both buyer and seller can create a win-win. Humanity wins in the end! Get your copy of The AI Negotiator by clicking here! We are so grateful for our sponsors here on A New Direction. Please reach out to them! “In a digital world, your inbox is the front line. Is yours defended? Data443 Cyren provides next-generation anti-phishing and threat detection that works instantly in the cloud. It’s the invisible shield that keeps your business running smoothly while blocking the chaos outside. Protect what you’ve built. Head over to Data443.com and get protected today.” Linda Craft Team, Realtors –www.LindaCraft.com Linda Craft & Team Facebook Page – Click Here No matter where you are at in the world for more than 39 years Linda Craft Team, Realtors have been helping people sell and buy their homes. Completely locally owned and operated and independent. They know how to take...
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    59 min
  • Stop Networking More – Start Networking Smarter

    Stop Networking More – Start Networking Smarter
    Mar 26 2026
    Stop Networking More — Start Networking Smarter What if the secret to growing your business wasn’t more connections — but *fewer*? This week on *A New Direction with Coach Jay Izso*, I sit down with David Ackert, Co-Founder and CEO of PipelinePlus and one of the most respected business development minds in the professional services world. Over the past two decades, Ackert has pioneered revenue acceleration programs for hundreds of professional services firms worldwide, and he’s bringing all of that hard-won wisdom to the show. When it comes to business development, professionals often struggle — not from a lack of opportunities, but from not knowing where to focus their attention. And it all starts with their networking. David’s Amazon bestselling book, *The Short List*, tackles that exact problem head-on. With countless LinkedIn connections and cluttered CRM databases, the real question becomes: “What is the best use of my time?” David’s answer is elegant, powerful, and completely counterintuitive to how most people think about networking. *The Short List* delivers a clear, actionable networking guide to identifying the people you need to prioritize and the techniques you can use to nurture those relationships into career catalysts — with a step-by-step plan and easy-to-use exercises for both newcomers and seasoned rainmakers alike. At the heart of the method is a very specific, curated list of people you want to stay in contact with — grouped into deliberate buckets and rated by factors like chemistry and potential for genuine collaboration. This isn’t just networking theory — it’s a proven networking system. *The Short List* is a Gold Winner of the 2025 Nonfiction Book Award, and David has lectured at USC’s Marshall School of Business, Carnegie Mellon, and UCLA School of Law. But beyond the accolades, this is a man whose life’s work is about the power of investing deeply in the right people — professionally *and* personally. Don’t miss this conversation. Learn how and who exactly deserves a spot on *your* short list. David Ackert’s book, “The Short List: How to Drive Business Development by Focusing on the People Who Matter Most” is the most practical applicable networking book I have ever read! The Short List is filled with great research, and diamonds of how to network. It is not just a networking book, it is a book that will help you network with the right people that you can collaborate with that will ultimately become a win-win for both of you. The exercises in this book are fantastic. Each exercise, will help you reevaluate your networking, build a better network, a more efficient network, maintain the network, and sets you up for success at any level. A word of CAUTION. This book requires you to truly rethink not only how you are networking, but who you are networking with. It’s going to definitely require not only a change of your mindset, but your behavior and actions. If you believe that networking should be strictly transactional think again. As David Ackert explains it is about developing real relationships with the right people. Then truly investing in those relationships not to simply help you, but that you can help each other. Fantastic book! Highly recommend. Get your copy of The Short List by clicking here. We are so grateful for the financial support of the sponsors of A New Direction. Please go to their websites and thank them. Even going to their social media pages and giving them a LIKE would be awesome! One click. That’s all it takes for ransomware or phishing to shut your business down. Stop the threat at the source with Data443 Cyren. Powered by the world’s most robust threat intelligence network, Cyren detects and blocks attacks in real-time—protecting your data, your employees, and your reputation. Stop hoping you’re safe, and start knowing you’re safe. Visit Data443.com right now to see the solution in action.“ Linda Craft Team, REALTORS, their clients say that their customer service is “legendary” and the reason for that is because for more than 40 years they build and maintain personal relationships with their clients. Why? Because buying and selling of a house is a great deal more than a business transaction, it is a life altering experience. That’s because we don’t just live in a home, some of our most significant memories will be made in that home. The Linda Craft Team are dedicated to taking care of your memory maker as if it were their own. Whether you are about to purchase a new home, or sell your current home, start with the relationship legends. Start with Linda Craft Team, Realtors – www.LindaCraft.com The Missing Piece to Your Success As a business leader or founder, you often carry the weight of the world on your shoulders. You have the vision, the drive, and the strategy, yet sometimes it feels like you are hitting an invisible ceiling. The truth is, the biggest ...
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    57 min
  • Leadership, Purpose and Success Thru Faith

    Leadership, Purpose and Success Thru Faith
    Mar 19 2026
    Faith as the Foundation for Leadership, Purpose, and Success For Jim Allen, faith isn’t a compartmentalized part of life; it is the bedrock upon which his entire leadership philosophy is built. In a high-stakes industry like real estate, where the pressure to perform can often lead to a “me-first” mentality, Jim’s faith provides a different North Star. It instills a sense of stewardship, reminding him that his platform and success are not just personal achievements, but tools meant to be used for a higher purpose. This spiritual grounding allows him to lead with a sense of peace and stability that filters down through his entire team. Purpose Beyond the Transaction While many define success by the closing of a deal, Jim’s faith shifts his focus toward the impact of the relationship. To him, leadership purpose is found in serving others—whether that is guiding a family into their dream home or mentoring an agent to reach their full potential. By viewing his work through the lens of a calling, the mundane tasks of business are transformed into opportunities for ministry and service. This shift from “transactional” to “transformational” is what truly sets his leadership apart in the Raleigh market. Success Defined by Integrity In the world of Coldwell Banker and beyond, Jim has reached the pinnacle of professional success, but his faith ensures that his “how” is just as important as his “what.” Success, in Jim’s eyes, is hollow if it isn’t achieved with unyielding integrity. His faith acts as an ethical compass, ensuring that even when no one is looking, his decisions align with his core values. This commitment to doing the right thing for the right reasons has built a legacy of trust that outlasts any market cycle or sales record. Empowering Others to Rise Finally, Jim’s faith fuels a leadership style rooted in humility and empowerment. He understands that true success is measured by how many people he can bring along with him. By leading with a servant’s heart, he creates a culture where his team feels valued as individuals, not just as producers. Jim’s faith teaches him that every person has inherent worth, and his purpose as a leader is to help them realize their God-given potential, creating a ripple effect of success that extends far beyond the walls of his office. Don’t Miss This Episode! Ready to go behind the scenes with one of the most successful names in real estate? Whether you’re looking to elevate your business or find deeper meaning in your daily grind, this conversation is packed with “gold” you can apply immediately. Listen to the full interview with Jim Allen on A New Direction now—available on your favorite podcast platform! Please reach out and thank the sponsors of our show A New Direction: Linda Craft Team, Realtors they have been helping people with their home selling and buying needs and wants for more than 40 years. Their clients call their customer service “legendary”. That’s because Linda and her team recognize that your home is more than a purchase, it is the place that some of your most significant memories will be made. When you are looking for the best expert when it comes to real estate in your area start with the “legends of customer service” start with Linda Craft Team. Head on over to www.LindaCraft.com In a digital landscape where cyber threats move faster than a morning espresso hits your system, “good enough” security is a gamble you can’t afford. Enter Cyren by Data443—your real-time global radar for the modern age. By leveraging a massive intelligence network that processes billions of transactions daily, Cyren detects and neutralizes phishing, malware, and zero-day attacks before they even graze your inbox. It’s not just a shield; it’s proactive, AI-driven peace of mind that turns the world’s most sophisticated threat data into your greatest competitive advantage. Stop reacting to threats and start outsmarting them at data443.com/cyren. The Missing Piece to Your Success As a business leader or founder, you often carry the weight of the world on your shoulders. You have the vision, the drive, and the strategy, yet sometimes it feels like you are hitting an invisible ceiling. The truth is, the biggest barrier to your company’s growth isn’t usually the market or the economy—it is human behavior. As a Behavioral Strategist, I help you decode the psychological patterns that are silently sabotaging your culture, your execution, and your personal leadership. I don’t just tell you what to change; I help you understand why those behaviors exist so you can finally break through the noise and lead with absolute clarity and confidence. Your potential is limitless, but only if you are willing to look at the human element of your business through a new lens. Stop letting behavioral blind spots dictate your future and start making decisions that align your people with your purpose. If you are ...
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    1 h et 7 min
  • 4 Ps to Discovering Your Life and Career Map

    4 Ps to Discovering Your Life and Career Map
    Mar 11 2026
    Discovering Your Life and Career Map. Join us on A New Direction for an exploration of the mental frameworks that define a successful life and career map. We are sitting down with Ed Hajim, author of The Island of the Four Ps, to dissect the structural philosophy behind his modern-day fable that is your life and work map. This session isn’t about the past; it’s about the mechanics of the future. We will focus entirely on the inner workings of the “Four Ps”—Passions, Principles, Partners, and Plans—and how these four distinct pillars interact to create a stable foundation for any ambitious journey for your life and career. The core of our discussion will center on the protagonist Marketus’s arrival at the Four Capes, where the abstract becomes concrete on your life and career map. We’ll examine why Passions are the fuel, but Principles are the engine that keeps you on course. Ed will explain how to distinguish between fleeting interests and the deep-seated drives that can sustain a lifelong career. We’ll challenge the idea that success is a solo endeavor by analyzing the “Partner” quadrant, looking at how to identify the right collaborators who align with your internal compass. Planning is often where the best intentions fall apart, and we intend to spend significant time on the “Plans” aspect of the book. We will discuss the balance between rigid discipline and the flexibility required to survive “The Forest of Choices.” This conversation is designed to be a technical deep-dive into the book’s logic, offering listeners a literal life and career map for their own decision-making processes. If you’ve ever felt like your goals were missing a cohesive structure, this live stream will provide the blueprints you need to build a more intentional life. This is a unique opportunity to see the “Four Ps” framework applied to the complexities of the our modern world, and the life and career map we need to find our way. Whether you are navigating a major transition or simply looking to refine your daily output, the principles found on Ed’s metaphorical island offer a universal language for achievement. Prepare to shift your perspective from wandering around your life and career map to winning. Ed Hajim’s book, ” The Island of the Four Ps: A Modern Fable About Preparing for Your Future” is a fun, insightful quick read that brings life to all of our journey in finding our life and career map. He lays out for us in this fable featuring Marketus that we need to dig deep into ourselves in order for us to find our place. This fable asks us to look at four areas of our life: Our Passions, Principles, Partners, and Plans. And as we take the deep dive into discovering them we must all recognize that is is not easy, it can be more complicated than we think, and things often will change. But then we have to look at them and how each of these intersect with our self, family, work and community. The book may sound like it is for the very young, high school etc. However, this book is for everyone in any stage of life. It begs us to take an inventory of ourselves, regardless of our stage of life and start asking the hard questions that can change us. One of the biggest take-aways is this: It is not an overnight process. In fact, is a life long journey that we will return to again and again as we discover new things about ourselves and our different environments. Fabulous read. This was not a book I would typically read, but I am so glad I did. Even being what I might term stable in my career, I found that the Ideas and Question after the chapters challenged me to rethink about myself, where I am at on my career and life road map, and where I am heading and where I may go next. Get your copy of The Island of the Four Ps by clicking here. Please say thank you to our sponsors of A New Direction: Linda Craft Team, Realtors, they have been serving people in the real estate world for more than 40 years. And in so doing their customers rave about them, by saying they have “legendary customer service”. When you have customers from more than 40 years ago still stopping in to say “hello” and “thank you” that says there is something special about Linda and her dedication to her clients and her team. When you are ready to sell or buy why not start with Linda Craft & Team, www.LindaCraft.com Here is the truth: You tune into A New Direction because you want to grow. But consuming content and executing strategy are two different things. If you are leading a company between $5M and $50M and you feel like you are hitting a ceiling, the problem isn’t a lack of information. It’s likely a “human” bottleneck. I am Coach Jay, a Behavioral Strategist who specializes in fixing the friction that kills profit. I don’t just look at your P&L; I look at the psychology of the people driving it. I recently helped a stalled mid-market firm save $3 Million and secure ...
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    52 min
  • Demolish Your Comfort Zones: 6 Ways to Crush Your Limitations

    Demolish Your Comfort Zones: 6 Ways to Crush Your Limitations
    Mar 5 2026
    Demolish Your Comfort Zones This week on A New Direction, Coach Jay Izso welcomes elite performer and Fortune 500 coach Art Turock to discuss his transformative book, Demolish Your Comfort Zones. We aren’t just talking about “stepping outside” of where you feel safe; we are talking about a total demolition. Art argues that conventional self-improvement tools like basic goal setting and time management are often “watered down” to fit within our existing comfort zones, making them effective for modest gains but useless for bold breakthroughs. If you feel like you’ve been “trying hard” but staying stuck, it’s likely because you’ve unknowingly prioritized short-term comfort over long-term results. Art will reveal how comfort zones act as a ceiling on your potential, killing more dreams than failure ever could. During the show, we will dive into the “Colossal Deception”—the internal rationalizations we use to avoid the discomfort necessary for growth. By shifting from mere “interest” to “no matter what” commitment, you can begin to dismantle the barriers that keep you from your absolute best effort. This conversation is designed to disturb your current mindset and replace it with extreme accountability, ensuring your comfort zones no longer dictate the boundaries of your success. To truly crush your hidden limitations, you must be willing to pay the “price of freedom,” which is temporary discomfort. Art’s approach is born from over 1,200 self-experiments and his own journey as a championship sprinter who began at age 55. We will explore how to identify the “Guy/Gal on the Couch”—that voice in your head advocating for “reasonableness”—and how to use tools like the Freedom Log to rehearse the mindset shifts needed to stay ahead of your comfort zones every single day. Whether you are a business leader, an athlete, or someone looking to reignite a personal passion, this episode will provide the 90-day blueprint you need to stop negotiating with bad habits. Join Coach Jay and Art Turock as they teach you how to live a life where your comfort zones simply cannot survive. It’s time to stop dreaming and start achieving by learning to embrace the very situations you’ve been trained to avoid. And for all my A New Direction listeners here is your link to a FREE complimentary coaching call with Art. Coaching – Art Turock Art Turock’s book, “Demolish Your Comfort Zones: 6 Unconventional Practices to Crush Your Hidden Limitations” is a book that is not for the faint of heart. Let’s be honest with each other, change is difficult. To change ourselves is even more demanding. It requires not just a change in behavior, but a change in mindset. So often we think and act in a “victim” mindset. We don’t even realize the words that we use on a daily basis actually have us thinking that we have no control over our life, change, or being better. We don’t’ even know that we have stopped ourselves before we have even tried. But what is even more daunting for many of us is the idea of what it will take to make change. And that’s the point of Demolish Your Comfort Zones. It is going to take work. It is going to take time. It is going to take consistency. It is going to take practice, and ultimately it is going to take discipline. But if we will do the work we experience freedom! What you and I do not realize is that we have set up our own prisons, from a combination of nature and nurture. We have allowed ourselves to simply go with the status quo. Say it is good enough. And for most of us we never pursue, or worse yet have given up on our dreams. Demolish Your Comfort Zones, challenges our notions of success, improvement, and high performance. The 6 Keys that Art Turock lays out, if we will do them, will change any doubts and fears we have about success. This is a book filled with practical wise guidance. It is a book that will be a life changer for those who have the courage to take it on. The book is fantastic! Isn’t it time you should live your best free life? Then this book is for you! Get your copy by clicking “Demolish Your Comfort Zones“. Please say thank you to the sponsors of A New Direction: DLinda Craft Team, Realtors, for more than 40 years they have been helping people with their home buying and selling needs around the world. Their customers call them the “Legends of Customer Service”…why? Because Linda Craft and her team believe that the relationship is the most important part of the home buying and selling process. Because after all your home is about your memories not the bricks and mortar. Learn more by going to www.LindaCraft.com Here is the truth: You tune into A New Direction because you want to grow. But consuming content and executing strategy are two different things. If you are leading a company between $5M and $50M and you feel like you are hitting a ceiling, the problem isn’t ...
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    1 h
  • Success Redefined: Bob Winstead on Leadership with Purpose

    Success Redefined: Bob Winstead on Leadership with Purpose
    Feb 19 2026

    Success and Leadership with a Purpose

    What happens when your professional success is no longer enough to satisfy your personal “why”? This week on A New Direction, Coach Jay explores the deeper mechanics of fulfillment with a man who has mastered the art of the pivot. Bob Winstead joins us to discuss the essential shift from chasing achievements to living a life rooted in purpose and Leadership. If you’ve been feeling like you’re winning the race but running in the wrong direction, this conversation is designed to help you recalibrate your internal compass and find a path that truly resonates.

    Leadership isn’t just about the person at the front of the room; it’s about the values that person carries when no one is watching. Bob brings a wealth of experience in building organizations and fostering high-performing teams, but his real expertise lies in the “human element.” We will dive into how authentic success is built on a foundation of service and integrity. Bob shares his philosophy on how to lead with an “impact” mentality, ensuring that every milestone reached is a victory for the collective rather than just an individual accolade.

    In this deep-dive episode, Coach Jay and Bob unpack the leadership, entrepreneurship and the “Purpose Gap”—the space between where we are and where we feel called to be. They’ll explore practical strategies for identifying your core mission and, more importantly, how to integrate that mission into your daily leadership style. Whether you are an executive, an entrepreneur, or a community builder, you’ll learn why a clear sense of leadership with a purpose as the ultimate competitive advantage and the only sustainable fuel for long-term success.

    Join us for this live transformation! This isn’t just an interview; it’s an opportunity to audit your own leadership journey and ask the hard questions about what success really means to you. Don’t miss this chance to hear Bob Winstead’s insights on how to align your work with your soul’s direction. Tune in live and take the first step toward a more purposeful future.

    If you would like to connect with Bob and learn more about his leadership go to his website: Bob Winstead for NC Secretary of State

    You can also go directly to his facebook page Bob Winstead

    Please thank the sponsors of A New Direction we are so grateful that they help us cover our expenses!

    Linda Craft Team, REALTORS for more than 40 years and going strong find out why they are known as legends of life transition. Every place you have lived is a transition in life. Find out the reasons why 1000’s of people from all over the world choose Linda Craft Team and keep coming back for all their home selling and buying needs and making their life transition.. They are the independently and locally owned company that is world renown. Learn more by going to www.LindaCraft.com

    Here is the truth: You tune into A New Direction because you want to grow. But consuming content and executing strategy are two different things. If you are leading a company between $5M and $50M and you feel like you are hitting a ceiling, the problem isn’t a lack of information. It’s likely a “human” bottleneck.

    I am Coach Jay, a Behavioral Strategist who specializes in fixing the friction that kills profit. I don’t just look at your P&L; I look at the psychology of the people driving it. I recently helped a stalled mid-market firm save $3 Million and secure new capital—not by firing people, but by realigning their behavior.

    Stop guessing. Let’s find the millions trapped in your org chart. Reach out for a discreet conversation: 919-369-2121 or visit TheCoachJay.com.
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    56 min
  • 3 Ways to Spark Unstoppable Brand Desire

    3 Ways to Spark Unstoppable Brand Desire
    Jan 22 2026
    Become the Brand Your Customers Feel Great About Have you ever wondered why you are fiercely loyal to certain brands while ignoring others that offer the exact same thing? It’s not about the price, and it’s rarely about the features. It is about brain physiology and how it interacts with our decisions when it comes to brands. Today, we are diving deep into the science of emotion with Kevin Perlmutter, the pioneering strategist and author of the groundbreaking new book, Brand Desire. Kevin is here to reveal that the secret to business growth isn’t “selling”—it’s “solving.” We are going to explore his “Limbic Sparks” approach, a method rooted in behavioral science that helps you stop chasing customers and start magnetically attracting them. Whether you are leading a Fortune 500 company or building a personal brand, you will learn how to tap into the instinctive, emotional part of the brain that drives our decision-making. In this episode of A New Direction, we are moving beyond the old-school 20th century branding like “Unique Selling Proposition.” Kevin will walk us through his proven “Focus, Connect, Evolve” framework, showing us how to align your business with what people actually care about. We will discuss why traditional marketing language is dead and how you can earn loyalty by making your customers feel seen, heard, and understood. Join us live on A New Direction as we uncover the blind spots in your current strategy. If you are ready to stop shouting into the void and start building a brand that people don’t just buy from—but truly desire—this is a conversation you cannot afford to miss. Kevin Perlmutter’s book, “Brand Desire: Spark Customer Interest Using Emotional Insights” is the absolute essential book for today’s brand leaders. This is a book that is founded solidly on research both from the brand researchers and his own research working with different companies. For most of us we are still stuck in the 20th century branding ideas of persuasion. We are talking about all the great things about ourselves and what WE THINK we do for the future customer, but here’s the problem…how do your customers feel about your brand. Because at the end of the day it is all about how they feel about you. This is an important, because as we know we, as humans, do not make logical purchasing decisions, not matter how big or how small. It also does not matter if you are B2C or B2B, every human makes a decision based on emotions triggered by the limbic system and then justifies it with logic. And Kevin Perlmutter’s book, “Brand Desire” helps solve the problem. Kevin Perlmutter, helps us understand the 3 Steps to creating a brand that resonates with customers and makes them come back for more…Focus, Connect, Evolve. That is doing the right research asking the right questions, then creating a message that emotionally is in sync with the organization and the customer, and then how you are seen how you are heard, and does the message really something the customer cares about. Amazing book, one that will change you as a brand leader whether you are on a one person show, or a corporation looking to increase profitability. Click here to get your copy of Brand Desire! Linda Craft Team, Realtors for more than 40 years they have been helping people make a life transition. Wait! What? Think about it, every place you have ever lived has been a transition in your life. And since 1985 they have been helping people reduce the stress and making that transition easier for thousands of people. Unaffiliated and independently owned and operated they can recommend the best real estate professional to help you sell your home or buy your next home anywhere in the world. That is because they are not attached to a national company, they are attached to what is in your best interest. So before you buy or sell start with the “Legends” at Linda Craft Team. Just click on over to www.LindaCraft.com Here is the truth: You tune into A New Direction because you want to grow. But consuming content and executing strategy are two different things. If you are leading a company between $5M and $50M and you feel like you are hitting a ceiling, the problem isn’t a lack of information. It’s likely a “human” bottleneck. I am Coach Jay, a Behavioral Strategist who specializes in fixing the friction that kills profit. I don’t just look at your P&L; I look at the psychology of the people driving it. I recently helped a stalled mid-market firm save $3 Million and secure new capital—not by firing people, but by realigning their behavior. Stop guessing. Let’s find the millions trapped in your org chart. Reach out for a discreet conversation: 919-369-2121 or visit TheCoachJay.com.
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    57 min
  • Congrats, You’re Promoted—Now What? Mastering Leadership

    Congrats, You’re Promoted—Now What? Mastering Leadership
    Feb 19 2026
    Congrats, You’re Promoted—Now What? The champagne has been poured, the desk is clean, and the new title looks incredible on your email signature. But then Monday morning hits, and the terrifying reality sets in: the skills that got you the job are not the skills that will help you keep it. In an instant, you’ve been promoted from being “one of the team” to the one responsible for the team’s success, their failures, and their future. This week on A New Direction, we’re cutting through the corporate fluff to talk about the messy, emotional, and high-stakes transition of the “new leader.” We are joined by the legendary Noel Massie, author of the essential guide Congrats! You’ve Been Promoted! Noel knows that a promotion is a double-edged sword; it’s a reward for your past, but it’s a relentless demand on your future. He brings a raw, authentic look at the “promotion trap”—the moment where many high-achievers fail because they try to manage people the same way they managed tasks. This isn’t just a business interview; it’s a survival guide for your career’s most pivotal moment. The shift from “me” to “we” is the hardest psychological hurdle any professional will ever face. Noel breaks down the internal architecture of a leader, showing you how to navigate the loneliness of the top floor and the pressure of being the person with all the answers (even when you’re still figuring them out). We dive into why your technical expertise is now your biggest liability and why your “soft skills” are now your only hard currency. If you’ve ever felt like an imposter in your own office or worried that your promotion might be the ceiling of your potential, this episode is your wake-up call. Coach Jay and Noel Massie are handing you the keys to the executive suite—not just to get you through the door, but to ensure you own the room. Stop playing small in your big new role; it’s time to stop managing and start leading. Noel Massie’s book, “Congrats! You’ve Been Promoted: An Essential Guide for Helping New Leaders and Their Teams Succeed” is one of the most practical, insightful, leadership books that is filled with wisdom for leaders you will use right now! Noel, takes his decades of experience and the lessons he learned and applied along his journey in UPS. This is not your ordinary leadership book. It is not theory; it is practical guidance in how to handle real world situations with your employees. The fact is, when we get promoted to any leadership position it is easy for us to have our ego get in the way. Noel takes us through understanding that while you may be a leader you carry the responsibility for all your employees. Every behavior, on or off the clock matters. You are being evaluated by your employees by every action and every word. And the only person that is responsible for how you act and talk is you! While many books are written for the CEO this is written to anyone who has just been promoted to a leadership position. If you want to truly lead people who want to follow you, support you, and be champions for you, Congrats! You’ve Been Promoted is an absolute must read! Get Your Copy by clicking here! If you would like to learn more about Noel Massie and his programs head on over to www.noelmassie.com you can reach out directly by contacting kaylah@noelmassie.com Also, Noel has a special promotion. If you purchase 100 books he will do a FREE seminar. If you purchase 50 books he will do a FREE webinar. Head on over to NoelMassie.com! Please thank the sponsors of A New Direction we are so grateful that they help us cover our expenses! Linda Craft Team, REALTORS for more than 40 years and going strong find out why they are known as legends of life transition. Every place you have lived is a transition in life. Find out the reasons why 1000’s of people from all over the world choose Linda Craft Team and keep coming back for all their home selling and buying needs and making their life transition.. They are the independently and locally owned company that is world renown. Learn more by going to www.LindaCraft.com Here is the truth: You tune into A New Direction because you want to grow. But consuming content and executing strategy are two different things. If you are leading a company between $5M and $50M and you feel like you are hitting a ceiling, the problem isn’t a lack of information. It’s likely a “human” bottleneck. I am Coach Jay, a Behavioral Strategist who specializes in fixing the friction that kills profit. I don’t just look at your P&L; I look at the psychology of the people driving it. I recently helped a stalled mid-market firm save $3 Million and secure new capital—not by firing people, but by realigning their behavior. Stop guessing. Let’s find the millions trapped in your org chart. Reach out for a discreet conversation: 919-369-2121 or visit TheCoachJay.com.
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    47 min