• Becoming the Ultimate Fitness Coach with the Jock and the Doc

  • Written by: Scott & Dr. J.
  • Podcast
Becoming the Ultimate Fitness Coach with the Jock and the Doc cover art

Becoming the Ultimate Fitness Coach with the Jock and the Doc

Written by: Scott & Dr. J.
  • Summary

  • Each week, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down how to take your personal training or fitness coaching career to the next level by creating real long-lasting behavior change. Learn how to impact facets of health and fitness beyond just the physical by digging into stress management, happiness, and more. Scott's personal training experience (18 + years trainer, 12 + years gym owner) and Dr. J's (20+ years as a Ph.D. teacher and researcher) will take you from the average coach to the ultimate fitness professional.
    © 2024 Becoming the Ultimate Fitness Coach with the Jock and the Doc
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Episodes
  • Accountability vs. Support: The Key to Sustainable Fitness Progress
    Oct 24 2023

    In our latest YouTube video, "Becoming The Ultimate Coach with the Jock and the Doc," we dive deep into a fundamental question that plagues the fitness industry: Do clients really need to be held strictly accountable, or is it support that will help them make small changes that fit their lifestyle towards their goals, ensuring long-lasting progress and enjoyment on their fitness journey?
    Join us as Dr. Janine Stichter, a seasoned Ph.D. behaviorist, and Scott Schutte, the fitness facility owner extraordinaire, unpack the real meaning of accountability and its role in the broader context of what clients genuinely require to effect real and lasting change.
    Redefining Accountability:
    The video commences with a lively discussion about the concept of accountability in fitness coaching. It's a term that's often thrown around, and many clients state it as their primary need when hiring a personal trainer. But is it truly the panacea for achieving sustainable progress? We argue that accountability is just one piece of the puzzle.
    Support Over Strict Accountability:
    Dr. Janine and Scott make a compelling case for the power of support over rigid accountability. They contend that rather than merely imposing strict guidelines on clients, successful coaches need to provide a robust support system that empowers clients to make small, manageable changes. This approach ensures that fitness routines are not a burden but instead integrate seamlessly into their lifestyles, making the journey enjoyable and sustainable.
    360 Wellness Coaching:
    Our video introduces a game-changing concept – 360 Wellness Coaching. This innovative approach is the result of years of research and practical experience. It acknowledges that fitness isn't just about workouts and nutrition; it's about overall wellness. Our 360 Wellness Coaching system provides personal trainers with an easy-to-implement framework that puts the client's well-being at the center of the equation.
    Real Stories, Real Success:
    The video isn't just about theory; it's filled with inspiring real-life stories. Dr. Janine and Scott share their experiences with clients who have transformed their lives through the 360 Wellness Coaching approach. These stories underscore the effectiveness of a supportive, holistic wellness strategy.
    Implementing 360 Wellness Coaching:
    Our video isn't just about discussion; it's about action. Dr. Janine and Scott provide practical tips and advice on how to implement 360 Wellness Coaching in your fitness business. Whether you're a personal trainer or a gym owner, you'll discover strategies to enhance your clients' experience and boost your business's success.
    Join the Conversation:
    We invite viewers to join the conversation in the video's comments section. Share your thoughts on accountability versus support, your experiences with fitness coaching, and any questions you have about the 360 Wellness Coaching system. We're excited to engage with our community and help you on your journey towards becoming the ultimate fitness coach.
    In "Becoming The Ultimate Coach with the Jock and the Doc," we challenge conventional wisdom in the fitness industry and present a new way forward. Our video is not just a source of knowledge; it's a call to action to revolutionize the way we approach fitness coaching and truly help our clients make lasting, enjoyable progress on their fitness journey. Don't miss this opportunity to transform your perspective on fitness coaching and take your career to the next level with 360 Wellness Coaching.
    ______________
    Inspired by 
    https://www.youtube.com/@AlexHormozi
    https://www.youtube.com/@RenaissancePeriodization
    https://www.youtube.com/ @SortaHealthyTrainerEducation 



    PG clean, family friendly, no swearing

    Give this video a thumbs up if you enjoyed listening 👍

    #fitness #training #business 

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    16 mins
  • Discover the hidden strategies for attracting and retaining elite coaches
    Oct 10 2023

    In the realm of fitness, the difference between mediocrity and excellence often hinges on the quality of the coaching staff. Elite fitness coaches possess a unique blend of knowledge, motivation, and a genuine commitment to their clients' well-being. In this video, we delve deep into the techniques and strategies that will help fitness organizations attract and retain these gems.

    Dr. J and Scott kick off the discussion by emphasizing the importance of a compelling vision for your fitness organization. Just like athletes, coaches are drawn to places where they can be part of something inspiring. "A clear mission and values set the tone," says Dr. J. Scott adds, "Coaches want to align with organizations that share their passion for fitness and health."

    One prominent theme that emerges is the significance of fostering a nurturing environment within your fitness organization. Scott underscores that it's not just about the physical space; it's about creating a culture of support, growth, and camaraderie. "Coaches thrive in environments that encourage their personal and professional development," he notes.

    Both experts stress the importance of continuous learning in the fitness industry. Elite coaches are always on the lookout for opportunities to enhance their skills and stay up-to-date with the latest trends and research. "Organizations that invest in their coaches' education are more likely to attract and retain top talent," says Dr. J.

    Retaining high-quality fitness coaches can be just as challenging as attracting them. Dr. J and Scott offer valuable insights into creating an environment where coaches want to stay and grow. They discuss the importance of open communication, trust, and offering career progression opportunities within the organization.

    While competitive compensation is essential, our experts emphasize that it's not the only factor that matters to fitness coaches. Dr. J explains that coaches also value non-monetary benefits like flexibility, recognition, and opportunities to make a meaningful impact on clients' lives.

    Throughout the video, Dr. J and Scott share real-life examples and anecdotes from their extensive experience in the fitness industry. These stories provide concrete illustrations of successful strategies for attracting and retaining high-quality fitness coaches, making the discussion relatable and actionable.

    By the end of this video, viewers will gain a deeper understanding of the intricacies of building and maintaining a top-tier coaching team in the fitness world. Whether you're a fitness enthusiast, a gym owner, or a fitness professional, the hidden strategies discussed in this video will equip you with the tools and insights to elevate your fitness organization to new heights.

    Don't miss out on this enlightening conversation. Be sure to subscribe for more engaging discussions and fitness-related content from Dr. J and Scott. Your journey to coaching excellence in the fitness world starts here!

    ______________
    Inspired by 
    https://www.youtube.com/@AlexHormozi
    https://www.youtube.com/@RenaissancePeriodization
    https://www.youtube.com/ @SortaHealthyTrainerEducation 

    PG clean, family friendly, no swearing

    Also check out these past videos of ours

    Unlocking Lasting Fitness: The Art of Balancing Quick Results
    https://www.youtube.com/watch?v=TNXosjr6Vsg
    Uncover the Secret to Stop Overeating - Find out the 5 Tips!
    https://www.youtube.com/watch?v=_WVjvkA6SBQ
    Uncovering The Dark Side of Being a Personal Trainer: Don't Ignore This Before Becoming One
    https://www.youtube.com/watch?v=T5ZGkbOMk-I
    Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇
    https://healthybehaviorinstitute.com/

    Give this video a thumbs up if you enjoyed listening 👍

    Thanks for watching the video Discover the hidden strategies for attracting and retai

    Show more Show less
    17 mins
  • Is More Leads Is All You Need to Grow Your Fitness Business?
    Sep 26 2023

    As fitness professionals like personal trainers, nutritionists, and health coaches, it's easy to get caught up in the mindset that more leads and clients are the key to growing a successful fitness business. However, while getting leads is important, solely focusing on lead generation without considering client retention and loyalty is a recipe for high client turnover and an unsustainable business.

    In this video from the podcast "Becoming the Ultimate Coach with the Jock and the Doc", we dive into why building a thriving fitness business requires more than just acquiring new leads and clients. Getting more leads through marketing and outreach can certainly help grow your clientele, but not if those clients don't stick around long-term. As a fitness professional, you need to provide tremendous value to your clients and foster trust and loyalty. This leads to longer client retention, repeat business, and referrals.

    Rather than constantly chasing new leads, nurture and invest in your existing clients. Create personalized fitness training and nutrition plans tailored to their unique goals and needs. Offer accountability, support, and expert mentorship on their health and wellness journey. Provide an excellent client experience and build meaningful relationships. Don't view clients as just sales and revenue - view them as humans you are helping succeed.

    If chasing leads doesn't play to your strengths as a fitness mentor, don't force it. Focus on honing your coaching, motivational, and relationship-building skills to create raving fans who will sing your praises. Satisfied clients will organically lead to new leads and new business without having to constantly pitch and sell your services.

    Of course, striking the right balance between lead generation and creating long-term client value is ideal for sustainable growth. Use targeted marketing to reach new leads, but also nurture those leads into devoted clients once they sign on. Provide incredible value, service, and education to turn clients into brand evangelists. Remember, quality clients are more valuable than quantity of leads.

    As a fitness professional, avoid getting caught in the trap of lead chasing at the expense of providing real value. Building a loyal client base through expert coaching, motivation, and relationships is key to standing out, retaining clients, and growing a thriving fitness business in the long run.
    ______________
    Inspired by 
    https://www.youtube.com/@AlexHormozi
    https://www.youtube.com/@RenaissancePeriodization
    https://www.youtube.com/ @SortaHealthyTrainerEducation 



    PG clean, family friendly, no swearing

    Also check out these past videos of ours

    Unlocking Lasting Fitness: The Art of Balancing Quick Results
    https://www.youtube.com/watch?v=TNXosjr6Vsg
    Uncover the Secret to Stop Overeating - Find out the 5 Tips!
    https://www.youtube.com/watch?v=_WVjvkA6SBQ
    Uncovering The Dark Side of Being a Personal Trainer: Don't Ignore This Before Becoming One
    https://www.youtube.com/watch?v=T5ZGkbOMk-I
    Becoming a Personal Trainer: 8 Things You Need to Know Now!
    https://www.youtube.com/watch?v=xA4TsRGfY78
    Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇
    https://healthybehaviorinstitute.com/

    Give this video a thumbs up if you enjoyed listening 👍

    #fitness #training #business 

    Thanks for watching the Is More Leads Is All You Need to Grow Your Fitness Business?

    Show more Show less
    13 mins

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