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Brand Matter

Written by: Vince Freeman and David Schweisthal
  • Summary

  • A sales and marketing podcast by Vince Freeman and David Schweisthal of Harding Poorman.
    2022
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Episodes
  • Creatives Are Weary of AI, Should They Be?
    Nov 14 2023

    With the growing buzz around AI and its impact on marketing, sales, and creativity, we thought it was high time to delve into this topic and ask AI some burning questions. That’s right, in this episode our guest is Artificial Intelligence. 

    Check out this thought-provoking discussion about how AI can assist marketers, salespeople, and creatives in their respective fields. From market research and content creation to lead generation and competitor analysis, AI brings a wide range of capabilities to the table. But how does AI's advice in marketing strategy hold up against human expertise? What role does AI play in the content creation process, and should creatives be concerned about their jobs being replaced?

    Join us as we dive deep into the world of AI and uncover its potential, limitations, and the ever-evolving relationship between humans and technology.

    Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/
    Connect with David: https://www.linkedin.com/in/schweisthal/

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    19 mins
  • [REPLAY] People Buy Experiences, Start Selling an Exceptional One with Dave Shaw
    Oct 31 2023

    People buy experiences, not products - which are you trying to sell?

    In this episode, we’re joined by Dave Shaw, Director of Concessions and Air Service with the Indianapolis Airport Authority, who brings a unique perspective from the airport industry. Dave shares his insights into how airports, as complex entities with multiple business partners, strive to create a seamless and memorable experience for passengers.

    Join us as we delve into the challenges of managing various touchpoints and learn how Dave prioritizes customer service, employee recognition, and proactive maintenance to cultivate brand identity in a highly competitive market. 

    Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ 
    Connect with David: https://www.linkedin.com/in/schweisthal/

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    35 mins
  • Brands Open to AI: Finding a Balance Between Bard and Bot with Brian Harvey
    Oct 17 2023

    We all thought the bots would come for blue collar jobs first, but it turns out AI tech is a lot more creative than expected.

    In today's episode, Chief Creative Officer for HardingPoorman and Miles Printing and Song Whittler, Brian Harvey joins our hosts for a fireside chat on a topic that has been making waves across all industries: artificial intelligence.

    Listen in as the trio discusses their experiences and perspectives on the growing creative aspects of AI and its evolving capabilities. From using AI to generate engaging content, to leveraging its capabilities for research and brainstorming, they share their observations and even some surprising outcomes. Get ready for an enlightening and thought-provoking conversation on AI's influence in the world of brand, marketing, and sales.

    Check out Brian’s songwritting website: https://songwhittler.com/
    Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/
    Connect with David: https://www.linkedin.com/in/schweisthal/

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    21 mins

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