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Ecommerce Traffic & Conversion Podcast

Auteur(s): Scott Brandley & DJ Sprague
  • Résumé

  • The #1 Ecommerce Podcast for Traffic and Conversion Strategies. The Ecommerce Traffic & Conversion Podcast is specifically for ecommerce CEO's, Executives, Managers, and Marketers who are passionate about improving their SEO, CRO, Reputation, and more. Hosted by Scott Brandley and DJ Sprague, CEO and CMO of Shopper Approved, and co-authors of the book Reputation King.
    2024
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Épisodes
  • Navigating SEO's Competitive Landscape
    May 28 2024

    In a digital age dominated by clicks, conversions, and customer satisfaction, how can you ensure your brand not only survives but thrives?

    In this episode, we dive deep into the intricate world of SEO with none other than Michael Cottam, a renowned SEO guru who has transformed the digital strategies of over 1,200 businesses globally. We’ll explore groundbreaking strategies for leveraging SEO to boost your website's visibility, drive more traffic, and significantly increase conversion rates. Get ready for insider tips on optimizing your site from the ground up!

    If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!

    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

    In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

    Connect with Scott Brandley:

    LinkedIn: https://www.linkedin.com/in/scott-brandley/



    Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

    Connect with Duane “DJ” Sprague:

    Linkedin: https://www.linkedin.com/in/duanesprague/



    Michael Cottam combines deep technical expertise with strategic SEO proficiency as a seasoned consultant specializing in organic SEO, Panda optimization, and Google penalty recovery. Founder of Realty Remotely, a SaaS provider that enhances realtor workflows, Michael has a robust programming background spanning military systems to corporate retail solutions. He co-founded TheBigDay Honeymoon Registry, leveraging SEO to drive business success before selling it in 2008. His broad technical skills across numerous programming languages complement his knack for optimizing search engine visibility, making him a pivotal asset to any project.

    Connect with Michael Cottam:

    LinkedIn: https://www.linkedin.com/in/michaelcottam/

    Twitter: https://twitter.com/michael512

    Free GIFT:

    Michael’s got a free code that generates an embed for a YouTube video that is about 4 seconds faster than YouTube’s regular embed code. Check it out here: https://www.michaelcottam.com/generate-fast-youtube-embed/

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    54 min
  • Simplifying Reputation Management For Ecommerce
    May 14 2024

    Do you want to know the secrets to ecommerce success?

    Join Scott Brandley and DJ Sprague with guest Linda Bustos, the founder of Ecomideas.com as they discuss the tips and hacks on ecommerce success.

    Learn about Linda's journey in creating Ecomideas.com as she explains the importance of being innovative and focusing on what users want when building an online platform.

    Discover the value of using data to make smart decisions for your website and learn about the disadvantages of relying too heavily on AI tools without considering their limitations.

    Don’t miss out on this week’s episode of the E-commerce Traffic & Conversion Podcast, where they share practical advice for succeeding in e-commerce, encouraging sellers to embrace new technology while staying true to basic principles

    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

    In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

    Connect with Scott Brandley:

    LinkedIn: https://www.linkedin.com/in/scott-brandley/

    Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

    Connect with Duane “DJ” Sprague:

    Linkedin: https://www.linkedin.com/in/duanesprague/

    Linda Bustos is the founder of EcomIdeas.com, a platform dedicated to providing actionable content that helps ecommerce businesses innovate and optimize their operations. She has a rich background in digital marketing, particularly in ecommerce. Linda is known for her expertise in ecommerce trends and platform evaluations, including insights into major platforms like Shopify.

    Connect with Linda Bustos:

    LinkedIn: https://www.linkedin.com/in/lindabustos/?originalSubdomain=ca

    Twitter: https://twitter.com/lindabustos

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    30 min
  • Pre-suasion: Building Consumer Trust Before Conversion
    May 7 2024

    What is pre-suasion and how can it positively impact your ecommerce strategy?

    Join Scott Brandley and DJ Sprague as they discuss the concept of pre-suasion, its impact on search results, and strategies for building a positive online reputation. In this episode, they discuss various studies and surveys conducted to understand consumer behavior, trust in online reviews, and preferences for search results.

    Understand the importance of maintaining a positive reputation across multiple review platforms, leveraging social proof, and securing top positions in search results to influence consumer decisions.

    Don’t miss out on this week’s episode of the Ecommerce Traffic & Conversion Podcast, where they share the significance of credibility and trustworthiness in shaping consumer perceptions and driving traffic and conversions.

    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

    Shopper Approved has been a leader in the review industry for over a decade, driven by an entrepreneurial spirit. The company's remarkable success is evident in its consecutive appearances on the Inc. 500 list as one of the fastest-growing privately held companies in America. Shopper Approved is renowned for being a strategic, results-driven review platform, known for developing highly effective tools that yield superior results for clients compared to other review companies.

    Connect with us:

    Website: https://www.shopperapproved.com/

    LinkedIn: https://www.linkedin.com/company/shopperapproved/

    X: https://twitter.com/shopperapproved

    Facebook: https://www.facebook.com/shopperapproved/

    Instagram: https://www.instagram.com/shopperapproved/

    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved, an online ratings and reviews platform that quickly became one of the fastest growing, privately held companies in America, and has been featured nationally on the Inc. 500, the Utah 100, and the Utah Fast 50.

    Connect with Scott Brandley:

    Linkedin: https://www.linkedin.com/in/scott-brandley/

    Facebook: https://www.facebook.com/scottbrandley1/

    Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO.

    Connect with DJ Sprague:

    Linkedin: https://www.linkedin.com/in/duanesprague/

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    18 min

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