Épisodes

  • What If Musicians Treated Their Career Like a Startup? - Mark Roberge
    Feb 10 2026

    Grab your copy of The Indie Artist's Compass: book.makeourmusic.com

    In this episode, host Joe Fier sits down with seasoned musician, producer, and entrepreneur Mark Roberge. Together, they explore the intersection of creativity and business in the modern music industry, sharing actionable insights for artists, creators, and entrepreneurs alike. Mark delves into his journey from breaking ground with bands like Prospect Hill to pioneering fan engagement strategies, leveraging technology, and building collaborative communities. The conversation highlights the importance of authentic storytelling, data-driven marketing, and adapting to industry shifts—especially with the rise of AI and changing consumption habits.

    Topics Discussed

    1. The power of authentic storytelling in music and why AI can't replicate human experience
    2. Mark’s evolution: from high school band success to launching Red 13 Studios and beyond
    3. Treating music projects like startup businesses — using systems, strategy, and data
    4. Building and nurturing fan bases: why you must own your audience, not rely solely on platforms
    5. The "1,000 True Fans" concept and multi-channel fan capture strategies
    6. Frameworks from Mark’s book, "The Indie Artist’s Compass," including the FAME framework
    7. Leveraging ad automation and tech tools (FanFlowy, Make Our Music) for audience growth
    8. Release strategy: why singles beat albums for growing audiences and maximizing Spotify algorithms
    9. Collaboration and “piggybacking” with other artists to expand reach
    10. The resurgence of live music, human connection, and why it matters more than ever
    11. AI in music: Opportunities, tools (like Suno), and the real value of human creativity
    12. Community building and platforms for collaboration, performance, and support

    Resources Mentioned

    1. The Indie Artist’s Compass: book.makeourmusic.com
    2. Make Our Music Community: makeourmusic.com
    3. Prospect Hill Band: prospecthillband.com
    4. Lansdowne Band: landsdownemusic.com

    Connect with Us

    1. 🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe
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    43 min
  • 99% of Small Businesses Will Die Without AI in Four Years! - Brad Hart
    Feb 3 2026

    In this episode of Hustle & Flowchart, host Joe Fier sits down with entrepreneur and systems expert Brad Hart. Together, they explore how AI and robotics are transforming business and why now is the most exciting (and urgent) time for entrepreneurs to leverage these tools. Brad Hart shares his journey—what he’d do if starting over, how to build systems for true leverage, and why small businesses must lead the coming wave of technological change. From real-life success stories to actionable frameworks, this conversation is packed with forward-thinking strategies for building scalable, future-ready businesses.

    Topics Discussed
    1. A New Era of Abundance: Brad Hart discusses the potential for AI and robotics to solve age-old challenges and what a “utopia” could mean for business and society.
    2. Why Small Businesses Matter: The gap between big tech’s focus and the real needs of small and medium businesses—and why SMBs can’t be left behind.
    3. Building Leverage with AI: Steps to identifying processes you can automate, from onboarding to operations, and freeing up human potential.
    4. Framework for Scaling: Brad Hart unveils his 4 Ps for system-building: Plan, Prompt, Produce, Polish (and a fifth: Platformatize).
    5. Tribe Coding vs. Vibe Coding: The power of collective learning, why masterminds matter, and how “tribe coding” accelerates innovation.
    6. Real-World Case Studies: How automating a medical onboarding process cut work from 120 hours to less than one—and what that means for scale.
    7. Mindset Shift for the Future: Why every industry is about to be disrupted, how to lead change (not follow it), and the new rules for staying in business past 2030.
    8. Introducing Optimus & the Mastermind: Brad Hart’s platform to connect, automate, and scale business operations without coding.
    9. The Human Element: Why it’s not about replacing humans, but empowering them to be more creative, impactful, and fulfilled.

    Resources Mentioned
    1. See what Brad is building over at Optimus: https://buildwithoptimus.com/
    2. Get some FREE Training from Brad: https://buildwithoptimus.com/trainings/

    Connect with Joe Fier
    1. 🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe
    2. 📰 Newsletter: https://hustleandflowchart.com/subscribe
    3. 🎙️ Podcast: https://hustleandflowchart.com/
    4. 🔗 LinkedIn: https://www.linkedin.com/in/joefier/
    5. 📸 Instagram: https://www.instagram.com/joefier/

    Ready to future-proof your business? If you learned something new, share the episode with a fellow entrepreneur! And don’t miss upcoming game-changing...

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    40 min
  • Are You Treating Podcast Guesting Like a Hobby Instead of Marketing? - Tom Schwab
    Jan 28 2026

    Get connected with Tom Schwab at: https://interviewvalet.com/flowcharts

    Podcast guesting gives you a real shot at making new connections, sharing your expertise, and growing your business. When I sat down with Tom Schwab for this episode of Hustle and Flowchart, we got clear about what makes podcast guesting valuable, if you’re doing it right—and what you should avoid. If you’re curious about how podcast interviews have changed over the years, where AI fits in, and how to get more from every conversation, this summary will help.

    You won’t see a list of fancy marketing tricks or big promises. Instead, you’ll hear about how being purposeful, showing up as yourself, and focusing on real conversations helps your business and brand grow. Tom Schwab has booked over 75,000 podcast interviews, done a thousand himself, and helped tons of companies build trust, not just make noise. This episode shares his lessons learned, common mistakes, and tools to make things more efficient.

    Topics Discussed

    1. Podcasting’s Transformation: How podcasts have evolved post-COVID and the impact of AI on how content is discovered and indexed.
    2. Podcast Guesting vs. Interview Marketing: Why simply being a guest is not enough—and how strategic, targeted conversations can drive real results for your business.
    3. Building Trust in the Age of AI: Navigating authenticity, transparency, and human connection as technology transforms communication.
    4. Evergreen Impact of Podcast Interviews: How legacy podcast content continues to generate leads, nurture relationships, and expand opportunities—even years after recording.
    5. The Power of Targeted Outreach: Effective ways to choose podcast platforms, optimize conversations, and avoid the trap of "numbers game" marketing.
    6. Leveraging AI and Conversation Clones: Exploring new tools like Delphi to create scalable, personalized touchpoints—and how to maintain trust through transparency.
    7. Actionable Strategies for Aspiring Guests: Practical do’s and don’ts for getting booked, maximizing your value, and crafting irresistible calls to action.
    8. Marketing Courage & Boldness: How owning your beliefs and being crystal clear about your message sets you apart in a noisy world.

    Resources Mentioned

    1. Interview Valet: https://interviewvalet.com
    2. X: https://x.com/interviewvalet
    3. Facebook: https://www.facebook.com/InterviewValet/
    4. LinkedIn: https://www.linkedin.com/company/interview-valet/
    5. YouTube channel: https://www.youtube.com/@interviewvalet
    6. Instagram: https://www.instagram.com/interview_valet/

    Connect with Joe Fier

    1. 🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe
    2. 📰 Newsletter:...
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    38 min
  • AI Cloning Will Replace Knowledge Bottlenecks In Every Business! - Scott Duffy
    Jan 20 2026

    Scott Duffy is back for round two on the podcast! Together, they pull back the curtain on the world of AI cloning for entrepreneurs, creators, and founders. You’ll discover how digital twins are transforming business operations by helping leaders scale their time, impact, and sales—freeing them from repetitive tasks while deepening engagement. The hosts break down real-world use cases, compare leading platforms, and share their proven strategies for launching a successful AI clone in just seven days. If you’re curious about automating business bottlenecks without sacrificing the "human" touch, this episode is for you!

    Topics Discussed
    1. What is AI Cloning? Definitions and practical explanations of AI clones, digital twins, and how they're used for scaling knowledge and time.
    2. Clone Shop AI Process: How Joe Fier and Scott Duffy help clients audit their business, identify bottlenecks, and launch digital clones quickly and securely.
    3. Comparing Cloning Platforms: In-depth review of ChatGPT, HeyGen, and Delphi. Discussion on the strengths, weaknesses, and security concerns related to each.
    4. Scripted vs. Unscripted Clones: The difference between clones built on pre-written scripts (Heygen) and those leveraging larger knowledge bases (Delphi).
    5. Securing Your Intellectual Property: How platforms like Delphi protect personal data, and the risks of using more “open” foundational models.
    6. Cloning Use Cases: Real-world examples: HR support, sales, coaching, customer service, pastors, religious organizations, and content creation.
    7. Launching in Seven Days: Step-by-step overview of Clone Shop AI’s audit, strategy, and quick-launch process for getting clients live quickly.
    8. Automations & Actions: Built-in features on Delphi for follow-ups, recap emails, memory nudges, and integrations with other systems.
    9. Self-Improvement & Content Creation: Creative ways people use their clones—from prepping for talks to writing books and blog posts using their own IP.
    10. Language & Modality Flexibility: How Delphi clones engage users across 50+ languages via text, voice, and even phone calls, ensuring high accessibility.

    Resources Mentioned
    1. Clone Shop AI: https://thecloneshop.ai
    2. Delphi: https://hustleandflowchart.com/delphi

    Connect with Scott Duffy
    1. LinkedIn: https://www.linkedin.com/in/scottduffymedia/
    2. Website: https://scottduffy.com

    Connect with Joe Fier

    🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

    📰 Newsletter: https://hustleandflowchart.com/subscribe

    🎙️ Podcast: https://hustleandflowchart.com/

    🔗 LinkedIn:...

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    1 h et 24 min
  • She Built a $5,000 AI Tool While Drinking Wine - Krista Mashore
    Jan 14 2026

    This week Joe Fier sits down with renowned coach, entrepreneur, and AI enthusiast Krista Mashore. The conversation dives into how Krista transitioned from a background in education and real estate to building a thriving coaching business, leveraging cutting-edge AI tools and innovative event models. Discover practical insights for business growth, creating interactive lead magnets, and redefining the sales process—all while keeping things fun and approachable. Whether you’re an entrepreneur looking to scale, a coach eager to boost engagement, or simply curious about using AI to build your brand, this episode delivers actionable strategies and inspiring stories.

    Topics Discussed

    1. Krista’s Journey: From teaching to top 1% real estate agent, then launching her own coaching and consulting business.
    2. Monthly Virtual Events: The proven process Krista uses for lead generation, qualifying buyers, and selling high-ticket offers through repeatable online events.
    3. AI in Business: How Krista integrates AI tools (like custom bots and mind clones) to create interactive experiences, streamline operations, and personalize content.
    4. Building Lead Magnets: Why interactive lead magnets (quizzes and custom apps) outperform static downloads in today’s market.
    5. Optimizing Offers & Event Strategies: Krista’s process for continuously refining event offers, bonuses, and pricing to maximize conversions.
    6. Tools for Non-Techies: How platforms like Abacus AI, Lovable, Bolt, and Wispr Flow enable anyone (even with zero coding experience!) to build apps and automation by just talking to the computer.
    7. Audience Evolution: Challenges and lessons learned as Krista expands her coaching programs beyond real estate into entrepreneurship and AI.
    8. The Human Side of AI: Why scaling with AI enhances, rather than replaces, real human connection and accountability in coaching programs.
    9. Removing Barriers to Success: Strategies for helping clients build belief in themselves, overcome objections, and achieve their goals with support and accountability.

    Resources Mentioned

    1. Abacus AI: https://abacus.ai
    2. Lovable: https://lovable.dev
    3. Bolt: https://bolt.new
    4. Wispr Flow: https://wisprflow.ai
    5. Delphi Mind Clone: https://hustleandflowchart.com/delphi

    Connect with Krista (don't forget to DM here "BOT" for access to her constraint bot)

    1. Website: https://constraint.kristamashore.com
    2. YouTube: https://www.youtube.com/@KristaMashoreCoaching
    3. Instagram: https://www.instagram.com/kristamashore
    4. Facebook: https://www.facebook.com/kristamashore/
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    33 min
  • Badass Softie: Owning Your Traits Is The Secret To Becoming A Powerful Leader! - Dr. J.J. Peterson
    Jan 6 2026

    In this inspiring episode, Joe Fier welcomes Dr. J.J. Peterson back for his second appearance on the show. They dive deep into the idea of "owning your traits" as a leader, and how authenticity fuels both personal growth and impact. Drawing from Dr. J.J. Peterson’s colorful journey—from improv comedy to marketing, academia, and launching the Badass Softy podcast—the conversation explores what it means to lead with both drive and compassion. Listeners will find powerful frameworks for understanding personal narratives, navigating leadership roles, and embracing joy as a daily practice.

    Topics Discussed
    1. Dr. J.J. Peterson’s Unique Career Path: From improv comedy and Hollywood to pastoral work, academia, and marketing.
    2. The Power of Narrative in Leadership: Understanding the four character types—hero, victim, villain, and guide—and how they shape our leadership style.
    3. Leadership Vulnerability & Authenticity: Why leading with heart and self-awareness is crucial, and how unresolved trauma can impact workplace dynamics.
    4. Badass Softie Philosophy: What it truly means to be unapologetically driven while leading with empathy.
    5. Self-Reflection for Leaders: Developing your own point of view and values rather than mimicking others.
    6. Empathy and Authority: Balancing care and challenge in teams to build trust and sustained momentum.
    7. Practical Joy in Work: Incorporating joy and play as strategic tools for productivity and emotional resilience.
    8. Grace in Personal Growth: The importance of forgiving yourself during transitions and embracing the leadership journey as ongoing.
    9. Upcoming Projects: Dr. J.J. Peterson’s plans for mastermind communities, modeled on the playful pub walks of Tolkien and C.S. Lewis.

    Resources Mentioned:

    1. Badass Softie Podcast
    2. Conscious Brand Agency
    3. StoryBrand

    Love what you heard? Don’t miss future episodes—subscribe to Hustle & Flowchart wherever you get your podcasts! If this conversation resonates, share it with a fellow leader or entrepreneur who could use a little more joy and authenticity in their journey. Let’s grow together—dream bigger, lead with heart, and become badass softies!

    Connect with Joe Fier

    🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

    📰 Newsletter: https://hustleandflowchart.com/subscribe

    🎙️ Podcast: https://hustleandflowchart.com/

    🔗 LinkedIn: https://www.linkedin.com/in/joefier/

    📸 Instagram: https://www.instagram.com/joefier/

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    43 min
  • Powerful Lessons for 2025: Starting Ugly, Scaling with AI, and Maximizing Luck
    Dec 24 2025

    In this insightful episode of Hustle & Flowchart, Joe Fier recaps the top episodes of 2025—including Jacob Gooden, Justin Abrams, Scott Duffy, Matt Wolfe, and Joe Stolte—to break down the key mindsets and strategies shaping the future for creators, entrepreneurs, and business owners. From embracing imperfection when starting out, to making luck work in your favor, training your own digital mind with AI, and confronting the future of software, this episode delivers practical wisdom you can use right away. Dive into candid stories, actionable advice, and forward-thinking perspectives to build a more resilient life and business.

    Topics Discussed
    1. Starting Ugly vs. Waiting for Perfection: Jacob Gooden shares why jumping in and creating—even imperfectly—is more important than ever, and the power of intentionality behind launching your podcast or content.
    2. Finding Your Format & Intentionality: The process of finding the right medium for your message (podcast, blog, YouTube, TikTok) and the importance of defining your ‘why’ before you start.
    3. Navigating Opportunity and Burnout: Insights from Justin Abrams on increasing your surface area for luck in a tough economy—whether you’re just starting out or an experienced professional.
    4. Demonstrating Employability: Why getting a job (even if it’s not perfect) builds skills, networks, and resilience.
    5. AI in Entrepreneurship: How building your own "digital mind" with AI tools can free up your time, scale your impact, and create new business models.
    6. AI Taking Your Job—A Blessing in Disguise?: Matt Wolfe presents a controversial take on why AI replacing unfulfilling jobs could open doors to more meaningful work.
    7. The Future of Software & AI-to-AI Marketing: Exploring the coming revolution where software morphs into personalized AI tools, and marketing becomes “AI matching AI” for optimum results.

    Episodes Featured
    1. Jacob Gooden: https://youtu.be/-XuMp_MLS1U
    2. Justin Abrams: https://youtu.be/f24mAbJX-90
    3. Scott Duffy: https://youtu.be/X5YFv-gN2CI
    4. Matt Wolfe: https://youtu.be/Aa39C3_U-qE
    5. Joe Stolte: https://youtu.be/vxjG5yOH2EQ

    Connect with Us
    1. Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe
    2. Newsletter: https://hustleandflowchart.com/subscribe
    3. Podcast: https://hustleandflowchart.com/
    4. LinkedIn: https://www.linkedin.com/in/joefier/
    5. Instagram: https://www.instagram.com/joefier/

    If you’re ready to embrace imperfection, build your surface area for luck, and leverage AI for lasting success—don’t

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    27 min
  • How AI Cloning Lets You Scale Yourself Without Burning Out
    Dec 9 2025

    In this solo episode, Joe Fier dives deep into the groundbreaking concept of "cloning yourself" using AI technology. Joe explores how AI clones can transform content creation, lead generation, coaching, team training, and personal productivity. Drawing from his experience building over 300 AI clones for top industry leaders, Joe walks through practical use cases, dispels common misconceptions, and offers listeners a glimpse into the future of digital media and scalable expertise. If you've wondered how to amplify your knowledge, connect at scale, or relieve bottlenecks in your business, this episode is packed with insights for creators, coaches, entrepreneurs—anyone ready to leverage the power of an AI-powered digital twin.

    Topics Discussed
    • The Bottleneck of Human Knowledge: Why time, energy, and attention limit our outreach—and how AI can help.
    • Defining the AI Clone: What an AI digital twin is, various forms (scripted vs. unscripted), and practical applications.
    • Major Use Cases for Clones:
    • Public-facing (lead generation and FAQ)
    • Private/member support (enhanced coaching, accountability, retention)
    • Internal team training and operations
    • Personal productivity and self-reflection
    • Conversation Funnels: How a single chat with a clone triggers dynamic actions, automations, and personalized recommendations.
    • Real-World Examples: Stories of industry leaders (Arnold Schwarzenegger, Gabby Bernstein, Lewis Howes, Cody Sanchez, and more) using AI clones to scale their impact.
    • Differences Between Delphi AI Clones and ChatGPT: Privacy, personalization, embedding, integrations, and control.
    • Benefits for Content Creation: Repurposing content, generating posts, structuring emails/newsletters, and even outlining books.
    • The Future of Scalable Expertise: Predictions for widespread adoption by 2026 and how even non-celebrities can leverage this tech.
    • How to Get Started: Free audit and hands-on demo with Joe’s AI clone.

    Resources Mentioned
    • Get AI Clone Demo & Audit: hustleandflowchart.com/audit
    • Studio 1 Design: https://studio1design.com/
    • Dan Martell Episode: https://hustleandflowchart.com/buy-back-your-time-dan-martell/
    • James Schramko Episode: https://hustleandflowchart.com/mastering-change-unleashing-your-potential-in-a-rapidly-evolving-world-with-james-schramko/
    • Gabby Bernstein Shows Off Delphi Clone: https://www.tiktok.com/t/ZTr9BH3oK/

    Connect with Joe Fier

    🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

    📰 Newsletter: https://hustleandflowchart.com/subscribe

    🎙️ Podcast: https://hustleandflowchart.com/

    🔗 LinkedIn: https://www.linkedin.com/in/joefier/

    📸 Instagram: https://www.instagram.com/joefier/

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    42 min