In this episode of Hustle & Flowchart, Joe Fier welcomes back the dynamic Joy Houston for a deep-dive into entrepreneur wellbeing, sustainable business models, and building a life that thrives both personally and professionally. Joy Houston shares her innovative “Thrive Week” strategy, an approach to scheduling that balances business growth with intentional rest, family, and personal time. They discuss the transition from launch mode to evergreen business cycles, the power of building structured downtime, and how prioritizing quality of life can actually accelerate business success. You'll also get actionable insights for healthier team and relationship dynamics, daily “bumpers” to prevent burnout, and a glimpse into Joy Houston’s new book and client acquisition methodology.

*Topics Discussed*

- Transitioning from Launch Mode to Evergreen Offers: The challenges and rewards of moving away from constant launch cycles to a more sustainable, evergreen business model.

- The Power of Thrive Week: How to intentionally schedule weeks off for rejuvenation, strategic thinking, and quality time with loved ones—plus practical steps to implement this system for yourself.

- Building Community Across Experience Levels: Structuring masterminds so that both newcomers and more advanced members grow and support each other.

- Harnessing Human Energy Effectively: Recognizing your personal “fire” and channeling it for sustainable productivity instead of burnout.

- Healthy Entrepreneurial Relationships: Tools and mindset shifts for communicating and maintaining boundaries when you work with your spouse or close partner.

- Daily “Bumpers” for Life Balance: Joy Houston shares her personal daily routines, including movement, yoga, and nutrition, to maintain physical and emotional wellbeing.

- Audience and Client Upgrades: Strategies to attract action-taker clients and filter out “freebie seekers” using paid lead magnets, books, and workshops.

- Behind the Scenes of Writing a Client Acquisition Book: Joy Houston details her process of helping experts write books in five days for powerful audience-building and backend sales.

*Resources from Joy Houston*

- DM "Book" to Joy on Instagram: https://www.instagram.com/realjoyhouston/

- Grab her book "Get Cash-Pay Clients": https://www.amazon.com/Get-Cash-Pay-Clients-Profitable-Business/dp/0984370412

- Get a copy of Nic Peterson's book "Bumpers": https://www.bumpersbook.com

- Joe's new brain dump app: https://reflect.app

*Connect with Joe Fier*

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

In this week's episode, Joe Fier sits down with Brody Lee, an innovator in the event space who is on a personal mission to re-engineer events into immersive, AI-powered experiences. Forget boring pitch fests, Brody is disrupting how events work by using technology and co-creation with audiences, all while tying business directly to meaningful global impact. Listen as Brody shares his ambitious goal of building a seven-figure event in just 100 days without an existing list, ad spend, or personal cash. He also dives deep into why business should always lead with purpose. You’ll get actionable insights into the future of event production, AI’s role in human connection, and how every business can drive positive change.

• Immersive, AI-Powered Event Design
• From Pitch Fest to Impact Fest
• Business Meets Philanthropy
• The 100-Day, Zero-Safety-Net Event Challenge
• Lessons from Apple & Steve Jobs
• Human Connection in a Tech-Driven Age
• Event Experience Hacks
• Impact & Infinite Vision
• Actionable Strategies for Entrepreneurs

• Get ready for Brody's event by following him on Instagram: https://www.instagram.com/brodyleelive/
• B1G1 (Buy One Give One): https://b1g1.com/

• Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe
• Newsletter: https://hustleandflowchart.com/subscribe
• Podcast: https://hustleandflowchart.com/
• LinkedIn: https://www.linkedin.com/in/joefier/
• 📸 Instagram: https://www.instagram.com/joefier/

Did you find this episode inspiring or eye-opening? Make sure to subscribe to Hustle & Flowchart on your favorite platform so you never miss groundbreaking interviews like this. If you loved what you heard, share this episode with a friend or on social media, and help us spread impact-driven business ideas to more entrepreneurs! Leave a rating or review—it’s one of the best ways to support the show and help us reach more listeners passionate about business, growth, and positive change.

In this episode, host Joe Fier sits down with health entrepreneur and biohacking expert Joy Houston for an eye-opening conversation about peptides—what they are, how they are used, and why they’ve been a hush-hush topic in the biohacking community. Joy shares her personal playbook, detailing real-world peptide “stacks,” injury recovery stories, and the ways driven entrepreneurs and health practitioners are optimizing their bodies for peak performance. You’ll get practical insights, a special resource for listeners, and plenty of behind-the-scenes context from both Joe and Joy’s journeys. Get ready to learn about the underground world of peptide therapy!

Topics Discussed

• What peptides are, how they work, and why they matter for health optimization
• Injury recovery stories using BPC157 and other peptides (Joe’s jiu jitsu injury, Travis Houston’s Achilles tear)
• The gray area of peptide legality, regulation, and availability
• How entrepreneurs and health practitioners are quietly using peptides to stay at the “bleeding edge” of health
• The process of sourcing, reconstituting, and administering peptides (including common mistakes)
• Creating your “peptide stack” based on your personal health goals
• Cost considerations, avoiding overpaying, and how to verify quality
• Why peptides have remained a subculture and what’s holding back broader public awareness
• Tips for researching peptides, using trackers, and leveraging community knowledge
• Exciting new horizons in peptide biohacking (libido, longevity, anti-inflammatories, and more)
• Joy Houston's exclusive, free guide: getmypeptides.com

Resources Mentioned

• Learn more about what Joy does at Heal At Scale
• Visit GetMyPeptides.com for all the resources
• Deep dive on Peptides at Pep-Pedia.org
• If you have questions, feel free to DM Joy at @realjoyhouston on Instagram

Connect with Joe Fier

• What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help.
• Want us to build your clone for you? We’ll handle setup, testing, and integration so you can launch fast. Head to HustleandFlowchart.com/interest to get started!
• We want to hear from you. Send us the One Thing you want to hear on the show.
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: joe@hustleandflowchart.com

This week on the show, Joe Fier sits down for a second round with renowned sales expert Ari Galper, creator of the trust-based selling methodology. Their conversation dives deep into the challenges facing today’s sales environment—where automation and AI have made persuasion techniques ubiquitous, but trust remains rare and invaluable. Ari Galpershares how his “doctor-patient” approach to sales builds authentic trust without unnecessary persuasion, chasing, or follow-ups. Discover actionable strategies for cutting through the noise, connecting on a human level, and updating your sales mindset for the rapidly evolving AI era.

• The rise of AI in sales and its impact on buyer skepticism and trust
• Ari Galper’s pivotal story: realizing the need for a trust-based selling framework
• Why traditional rapport-building and value-add approaches don’t work pre-sale
• The “doctor-patient” model: diagnosing problems before prescribing solutions
• Transforming the sales conversation to prioritize truth, fit, and respect
• Specific trust-building techniques for first sales calls
• Ditching outdated sales scripts, rapport formulas, and the concept of “follow-ups”
• The role of trust in the age of AI: why human connection is becoming more valuable as automation increases
• How Ari Galper is leveraging AI to share his private sales IP with clients through ARIAI (Ari’s digital twin and trust-based AI advisor)
• Practical use cases for personalized AI in sales teams, content creation, and real-time advisory
• Building lasting community and legacy around trust-based selling, including live meetups and app development

• Grab Ari's books "The Rise of AI, The Decline of Trust" and "Trust In A Split Second" for FREE!
• See the latest from Ari on his website AriGalper.com
• Listen to Ari's podcasts "Stump the Guru" and "Trust-Based Living"

If you enjoyed this deep dive into trust-based selling and the future of sales, help us spread the word! Subscribe to Hustle & Flowchart wherever you listen, leave a rating or review, and share your biggest takeaways with us on social media. Don’t miss the next episode—your hustle deserves the flow!

Want to learn how you can build your own Delphi clone or scale your content, coaching, and influence with AI? Head over to https://aibuildteam.ai/ to see how our team helps influencers and experts create, launch, and optimize their digital twins

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

Aleric has a FREE Gift for you guys, his 19 page YouTube Ad Strategy PDF: http://adoutreach.com/gift

This week, I'm sitting down with YouTube expert and entrepreneur Aleric Heck for a deep dive into the strategies that drive real business results with video. Aleric returns to share his latest YouTube playbook, explain how to actually convert views into clients, and reveal powerful approaches to leveraging content across multiple platforms. Whether you’re brand new to YouTube or ready to maximize your results, you’ll get actionable and confidence-boosting advice throughout this conversation.

Topics Discussed

• The Enduring Value of YouTube: Why YouTube continues to deliver unmatched opportunity for businesses, creators, and educators—even as digital landscapes shift.
• How the Algorithm Has Evolved: Insight into YouTube’s current “meritocracy”—what gives new channels or videos a chance to break through, regardless of subscriber count.
• From Likes to Leads: Aleric explains how building true video authority, not just viral content, leads to consistent clients and revenue.
• Inside the “Video Authority” Blueprint: A breakdown of the framework found in Aleric’s new book: creating video conversion funnels, blending organic content with ads, and moving viewers to action.
• Easy Content Multiplication: How you can turn a single YouTube video into a month’s worth of omni-channel content with smart systems and AI.
• AI & Tools to Streamline Growth: Favorite apps and automations for scripting, thumbnails, targeting, and content repurposing—plus real-world examples of how they fit together.
• Overcoming Creator Bottlenecks: Tips for getting comfortable on camera, simplifying production, and staying authentic in your content.
• Effective YouTube Ad Strategies: A proven formula for video ads—“Hook, Educate, Call to Action”—and advanced audience targeting using Google AI.
• Future Trends & Hybrid Approaches: Predictions on AI’s role in video marketing and the growing importance of balancing technology with the human element.

Resources Mentioned

• Video Authority (Book by Aleric Heck): http://videoauthoritybook.com/
• KeywordSearch.com: https://keywordsearch.com/
• ThumbnailCreator.com: https://thumbnailcreator.com/
• Opus Clip: https://www.opus.pro/
• Claude AI by Anthropic: https://claude.ai/
• Castmagic: https://hustleandflowchart.com/castmagic

Loved this episode? Make sure you’re subscribed to Hustle & Flowchart so you never miss out on fresh strategies, inspiring guests, and actionable next steps for growing your business with video, content, and more. If you enjoyed Aleric Heck’s insights, let us know your favorite takeaways and connect with us on social!

Want to learn how you can build your own Delphi clone or scale your content, coaching, and influence with AI? Head over to https://aibuildteam.ai/ to see how our team helps influencers and experts create, launch, and optimize their digital twins

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

Sometimes, you only need one smart idea to change your whole business. On this episode, I talked with Bill McIntosh, an entrepreneur and tech builder, about how fast things are moving with A.I. and business. We broke down how people can build websites, sales funnels, and apps (even full businesses) with just a few prompts thanks to new A.I. technologies. Bill brought in real stories, lessons, and numbers from his hands-on experience and explained the concept of “vibe coding”—a fresh way people are creating online today. If you’re wondering how to use A.I. to start or grow your own website, app, or business, you’ll find plenty of practical ideas here.

Topics Discussed

• AI-Assisted Creation: How the evolution of AI is enabling rapid website, app, and sales funnel creation—even for non-technical entrepreneurs.
• Vibe Coding Explained: Bill demystifies the concept of “vibe coding,” discussing its opportunities and potential pitfalls.
• Entrepreneurial Principles: The timeless business fundamentals Bill still relies on—even as technology changes.
• Solving Real Problems: A step-by-step approach to using research and online communities to identify business opportunities and create solutions.
• Challenges of AI Tools: Early adopter experiences with AI coding platforms, and the need for more accessible, user-friendly solutions.
• Buildy AI: Bill introduces his new venture, detailing how it helps entrepreneurs launch and scale digital businesses easily.
• App & Funnel Creation: Practical tips and stories around building sales funnels, websites, and custom apps with AI.
• Fundraising & Startup Growth: Insights into scaling a tech company through fundraising versus bootstrapping.
• The Future of AI Entrepreneurship: Predictions for industry adoption, and how “one prompt” could unleash creative and business potential for anyone.

Resources Mentioned

• Buildy AI: https://www.buildy.ai/
• Base44: https://base44.com/
• Lovable: https://lovable.dev/
• Replit: https://replit.com/
• GitHub: https://github.com/

Hustle & Flowchart is proud to be part of the HubSpot Network.

• Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight: https://www.hubspot.com/spotlight
• Check out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

In this episode of Hustle & Flowchart, host Joe Fier welcomes Greg Merrilees, founder of Studio 1 Design and acclaimed web design strategist, for an insightful conversation on the evolving landscape of websites in the AI era. Greg unpacks how artificial intelligence is transforming traffic, trust, and web conversion, and shares actionable strategies for businesses and personal brands looking to stand out online. The episode dives deep into website optimization, AI-driven search changes, lead magnets, and the non-negotiable human element that helps brands build real trust with audiences. It’s a must-listen for anyone wanting to future-proof their online presence and convert more visitors into loyal customers.

• The Changing Digital Landscape: How AI is shifting who gets discovered online and why traditional web traffic strategies may not be enough.
• Web Design for the AI Era: What’s really changed with website design and conversion since AI has started influencing user behavior.
• Brand Positioning & Authority: Why it’s now more important than ever to stand out from competitors and how to find your brand’s unique edge.
• Interactive Lead Magnets: Moving beyond static PDFs to interactive tools and quizzes to engage and convert warmer web traffic.
• Strategic Website Copy: How much copy your site needs now, depending on the warmth of your audience and your traffic’s source.
• The Five Core Web Principles: Greg’s blueprint for high-converting websites—audience understanding, positioning, strategy, psychology, and conversion-focused design.
• Ongoing Optimization: Why your website’s never truly “done” and how to keep iterating with AI-driven tools and user feedback.
• Using Tools Like Delphi & Microsoft Clarity: Leveraging new AI and analytics platforms to enhance user experience and trust.
• Building Emotional Connection: How unique design and humanizing your brand can break through the “sea of sameness” created by AI.
• Greg’s Vision for the Future: Insights on vibe coding, dynamic websites, and how AI might shape work and life balance.

• Next Level Website Design Book: https://www.nextlevelwebsitedesign.com/
• Studio 1 Design: https://studio1design.com/
• Greg's Delphi Clone: https://studio1design.com/ai/
• Delphi: https://hustleandflowchart.com/delphi
• Microsoft Clarity: https://clarity.microsoft.com/

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://aibuildteam.ai/ask-joe/

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

Loved the episode? Be sure to subscribe to Hustle & Flowchart on your favorite podcast app to get inspiring conversations, actionable strategies, and next-level insights delivered straight to your ears every week. Don’t miss our next episode—your online business will thank you for it!

In this timely and insightful episode, Joe Fier sits down with SEO industry pioneer Jason Barnard, who brings 27 years of experience in search optimization to the table. As AI-driven platforms like Google, ChatGPT, and TikTok play an increasingly decisive role in how businesses are found online, the discussion dives deep into how to take real control of your digital identity, build trust with AI, and position yourself for the next era of search. Jason breaks down the importance of knowledge panels, the rise of walled gardens, and the urgent need for brands to become understandable and credible—before it's too late.

• The New Age of Search: Why traditional SEO tactics are no longer enough and how AI-powered engines now guide users down the decision funnel.
• AI’s Role in Brand Discovery: How platforms like Google, ChatGPT, and TikTok are shaping who gets found online—sometimes knowing more about your business than your own customers.
• Building a Walled Garden: Strategies to keep users engaged on your website and nurture them through your own content funnel, not just Google’s or TikTok’s.
• The Importance of Knowledge Panels: What they are, why they’re a KPI for algorithmic understanding, and how to structure your website and online presence to earn one.
• Content Creation for the Future: Why up-to-date information and unique data (“information gaps”) will be more valuable than ever as AI saturates standard topics.
• Bot Traffic and the Bot Economy: The surprising reality of how much bot traffic comes from TikTok, Meta, Amazon, and even mysterious newcomers (like Petalbot).
• Protecting & Optimizing Your Content: How to use tools like Cloudflare to control which bots can access your content—balancing visibility with site performance and business goals.
• Action Steps for Digital Understandability: How to create an effective “About” page and build an infinite loop of self-corroboration across the web to make your brand machine-readable.

• Kalicube – https://kalicube.com/guides
• Jason Barnard - https://jasonbarnard.com/
• Google Search Results for Jason Barnard - https://www.google.com/search?q=jason+barnard
• Cloudflare – https://www.cloudflare.com/
• Scott Duffy – https://scottduffy.com/
• Gert Mellak - https://gertmellak.com/

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://aibuildteam.ai/ask-joe/

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

If you found this episode insightful, don’t miss future conversations that can shape the way you grow your business in the digital world! Hit “Subscribe” on your favorite podcast platform, leave us a review, and share this episode with a friend or colleague who needs to stay ahead of the AI-powered search revolution. Your voice...